With the way technology has shifted these days, it won’t be very surprising if videos will be the
number one source of traffic in the near future. To those who don’t have a single video on their
website, it sounds kind of ominous, right? The best thing to do here is to take advantage of
videos while you can to gain more traffic, instead of shrugging off some possibility. Videos can
also be used to educate and entertain your customers, and yet, many small businesses still don’t
see the need for video marketing. Below are some of the reasons that will hopefully convince
you to use videos as part of your marketing strategies.
Attract people to purchase your products or avail of your services
Competing with your competitors can be hard especially if you belong to the most common
niches. If several people are also offering the same products or services as yours, then it is even
more difficult to make sales. If you compare yourself to big companies that are more than
capable of spending thousands of bucks for advertising and marketing tools, then you’re in for a
However, if you could offer something unique and completely different from what
they have, then you stand a chance against them. Quality content, for one, could make you stand
out from your competitors even the big ones. Having a quality content on your video can
immediately entice potential customers in just mere minutes to purchase from you.
Get higher click rate in emails
One easy way to get high percent click rates is by including your website’s URL to your
website’s email follow up. If you don’t have a video to go with an article you want to post, then
you can just link a related video to your content or embed the video. Also, try to put your video
on the fourth line of your content, so that when someone visits your website without seeing the
video, he/she will not leave your site disappointed.
So, if you’re not using this approach today, start using now and see the results.
Most people prefer to watch instead of reading long articles. Almost anything that you can write
of someone already has written about such topic, but if you use video, instead, then it will help you more.
Make your audience understand what you are offering
What you think as the business owner and seller may not be the same as those of your buyers.
It’s easy to sell your products or offer your service to people when you have a physical store.
However, it’s a different story for online shops. It’s not as easy compared to having an actual
shop since customers will have to buy things without seeing the seller and products in person.
This is where videos come in handy. With videos, it will give you a chance to talk in details
about your products in services and this time, with a smile on your face and introducing yourself
as the owner. Your videos alone can be the reason why you’ve sold thousands of your products.
Still not convinced? Is video marketing really worth it?
So, are you still having doubts about the worth of video marketing? Are you still thinking that
there’s no need to spend so much money on it when you can just create quality contents? Sure!
You can do just that and still get lots of traffic on your website. Nevertheless, if you use video as
well, you’ll be seeing faster results along with an increase in your traffic and rise in sales.
Interested in getting your business website ranked on the first page of search results?
Contact Bobs SEO in Las Vegas