Most website owners know by now that designing a website for a desktop user won’t work as well for mobile users. The screen limitation is a key difference, and so is the lack of a mouse for mobile users. And that means you really need to think about SEO services.
Today, creating a fancy-looking website is no longer enough especially if no one sees it. The once considered flimsy things like content and off-page SEO are now considered big key players along with user experience. Since search engine algorithms have evolved in extravagant ways over the years, their ability to understand what users like and what they do not like have also heightened.
Now, Google has strongly insisted that user design functionalities such as page loading speed and responsive design directly affects SEO. For instance, if your website is performing poorly, it will result in poor user experience, thus leading to a low ranking. Of course, keyword optimization and the like are still essential, but it’s much more about the overall online experience, whether it’s about ease of use, quality of the content, and site navigation.
And so, we are now left with the big question of how our website design can satisfy both the user experience and SEO aspects without compromising the other?
One of your website designer’s main goal must be to allow users to accomplish their search intent when they enter your website. In order to do that, you can place planting paths and action items (i.e., call-to-action buttons) that are simple and easy to follow. If you could prove that a user’s intent is optimized can improve your site’s efficiency, then chances are your website will show on a higher search engine results page.
Easy to navigate and flexibility qualities are essential in the user experience as much as the structure your URLs matter to those hidden crawlers examining your website. Keywords that contain URLs are not considered as black hat tactics so it is best to incorporate them for crawlers to recognize easily. In general, the more detailed and accurate your URLs are, then the better.
Site speed is not considered as one of the criteria in calculating its ranking. When a user found your website through an organic search and then returned to search engine results pages a few moments later, it will still be picked up by search engines. Also, having a slow page speed also means search engines can’t crawl as many pages, which in turn, affecting those indexes.
Maintaining and improving your SEO ranking means taking into account the usability of your website. Fortunately, it doesn’t take plenty of time to perform it especially if you’re just targeting one objective at a time. Questions like does your website work and how is it performing based on the user experience are two things that must be considered when developing your website.
You should also fix poor navigation or website structures as soon as you can to avoid harming your SEO ranking. Finally, you must also avoid having outdated or broken links that could put a hamper on your SEO score, something that could most likely happen when your website has not undergone a regular usability testing in a while.
There was a time when mobile users were an insignificant niche market, but that time is in the past. Now, some experts estimate that mobile devices are currently the most commonly used devices to access the web, and others believe that this will happen soon. The volume of local search engine queries is projected to surpass desktop local search in a year or two. That means Las Vegas search engine optimization practices will have to adapt. The nature of mobile search is also very different from desktop search. People who use their mobile phones while on the go are especially motivated to do something right then and there, which is why they’re not waiting to go home to browse the net. They want to buy something or find out about something immediately. One 2012 survey found that 90% of all mobile searches result in some action, and 70% of all mobile searches result in some action within the hour. More than half of those led to purchases.
Since you can’t afford to not cater to mobile users, you now have several options.
You can have a mobile version of your website with a different URL for your desktop website. This means you’re running two different websites.
You can use dynamic serving. This means you have the same URL for both desktop and mobile, but you let the user choose which version to access. You then have a different web page for mobile users. With a single URL, you make it easier for people to share your link with others. But redirection based on the user’s choices can lead to mistakes.
Responsive design is also popular. With this type of web design, the website rearranges itself depending on what device the user is viewing it on.
Here are some website design tips to keep in mind:
It’s the same thing if you’re a shop or a restaurant. Often, the user just wants the address, map, or phone number. They don’t want a full description of the product details or the menu.
Get your business listed in directories that mobile users frequent. This includes Yelp which Siri searches and TripAdvisor.
Mobile search is another way to widen your current customer base. Take advantage of mobile searchers with the help of an SEO pro, because your competitors are probably already doing just that.