Website Architecture

A well-constructed site structure is an ultimate key to a smoother site crawling, which in turn results in better indexing as well as more chances of getting higher rankings. It is one of the foundations of any SEO strategy as it shows Google which of your web pages is the most important. Hence, the reason why it can influence your site’s organic rankings. So, you better get it right. It’s never too late to start improving your site structure today. But first off, you should know more about what it is and how it plays a part in the SEO field.

Website Architecture Defined

For many people, when the term “website archictecture” comes to mind, they typically think of aesthetic stuff or some kind of content chart. In truth, site structure is more of a figurative, rather than a literal term. Simply put, it refers to how well your website’s content is organized. Another way to describe it is how well your web pages relate to one another. A website is typically composed of content on various related topics presented on pages and posts. With site structure, it deals with how that content is presented, linked, and categorized for the visitor. If your website has a good structure, anyone who visits it will have an easier time navigating it, and at the same time, Google will be able to index your URLs better.

Reasons why it’s significant for Google and online users

Whether it’s a website, an e-commerce store, or a simple blog, its structure plays a crucial role in terms of search engine optimization (SEO) and usability. First off, it has to be easy to navigate, fast, user-friendly, and purposeful. A good website structure should also be capable of attracting new customers, making a sale, getting new email subscribers, generating revenue from advertising, or just about anything that presents your information the best way. Google cares about user experience as much as you do, which means, having a great site structure is crucial for your site’s visibility. Below are the main reasons why a well-defined site structure contributes greatly to SEO:

It helps simplify your content for search engines

When a website has a good site structure, search engines crawl, index, and comprehend your site better and faster. As a result, it increases your site’s chances of ranking in search engines. Having an optimized structure makes search engines’ jobs easier and this leads to better exposure for your site. If on the flip side the structure is flat, indexing your page is still possible. However, search engines won’t know how your pages are related to one another.

Sitelinks refer to the group of links displayed underneath your site’s snippet in Google Search Results pointing to the other pages of your website. These links are especially helpful at making your search listings more noticeable, all the way boosting your click-through rates (CTR). The only catch is that you cannot dictate which parts of your site will be displayed as sitelinks because these are only determined by the Google algorithm. In other words, the only way to have site links shown alongside your organic listing is by ensuring that your site structure well-defined.

It offers a good user experience while lowering your bounce rate

A bounce rate shows how many visitors land on your site without interacting with it. As such, a high bounce rate indicates that there’s something wrong with your site. Google detects every user who clicks on your listing from Google search, visits your page, and goes back to Google search without interacting with your site. For Google, it’s a sign that users are unhappy with what they see or read on your site, which will eventually result in lower rankings. But with a solid site structure, users will have an easier time navigating through your site and finding what they’re looking for. Consequently, it boosts usability and the time users spent on your site and decreases your bounce rate.


With the presence and influence of artificial intelligence in Google ranking, mobile-first index, and voice search, the website structure has become more important than ever. Gone are the days where having multiple web pages is enough. Today, these pages have to be categorized properly so search engines can understand better which topics you intend to rank for. Sure, keywords are still very much important for rankings, but so as topic relevancy, and one of the ways to do this is through having a good website structure.

affordable, cost-effective

We work with local Las Vegas area businesses as well as national franchises and larger corporations in developing their brand and web presence. We understand that cost is an important factor in the decision-making process when determining which online marketing agency you select to increase your website visibility. We take pride in the fact that we are competent enough to deliver results that exceed most larger Las Vegas SEO agencies but at a much lower monthly investment. This is what gives our clients a much higher return on investment (ROI).

If you own a website, then you probably know the value of organic traffic to gain visibility. You can have the best website on the World Wide Web, full of information and services for potential customers, but what purpose does it serve if people don’t even know it exists? The way to get quality, potential customers to your website is to position it on the first page of Google. The higher up in the search results, the better. To make that happen, you need organic search engine optimization, plain and simple.

No matter what product or “products” you sell, you need great content. As an example SEO companies like Bobs SEO use data and tools in strategic ways that motivate your audience of users to take action. There are a lot of questions (and more things) that make up a solid, social media strategy in order for it to be considered a success.

Do you have questions about the features or benefits of our campaigns? We can provide you with the best options and examples of brands we have had the most success and partnered with.

Are your needs more leads and sales from your store or business website? Our proprietary platform tool combined with our experienced team and resources will get your phone ringing.

The most effective digital marketing involves much more than simply writing blog posts, buying media ads or updating Facebook and Instagram. Once you place an order for one of our campaigns our team will begin working on your account.

seo professional

You need a capable Las Vegas SEO professional to tweak and configure your website so that it will rank high in search engine results (SERPs). This is what will bring your business more sales and profits. It can be a frustrating feeling when your beautiful website can’t move up past the 3rd or 4th page and yet, your competition has an ugly website taking all of your business because it’s ranking on page one. Fortunately for you, we are here to help. We will get your brand and website ranking above your competitors so that you will be the market leader in your industry.

We Deliver While Others Don’t (Or Can’t)

With some Las Vegas SEO agencies, what you’ll hear are big promises and unrealistic expectations. You end up paying thousands of dollars believing that they’ll be able to deliver. Unfortunately, what usually happens is that eventually, you end up in the same (or worse) position you were in BEFORE you hired them in the first place! With BobsSEO you’ll never have to worry about this. Once you commit to us, we commit to you. We pride ourselves on delivering on our word, and your expectations, and we’re not satisfied until you are.

REMEMBER: You’re not just a client – you’re a partner.

Affordable SEO Strategies That Bring Results

On average, you will save money working with a Las Vegas SEO like us. But that doesn’t mean you are getting less for your investment – in fact, it’s just the opposite. We only use time-tested, proven techniques that will get you ranked higher and get you more qualified, targeted visitors. This, of course, brings you more customers and sales. We live and breathe internet marketing and organic optimization, and have the experience and expertise to get your brand and website to the top of search results. Just as we have done for many current, as well as, past clients.

the right decision

We use ethical, powerful search engine optimization strategies that stand the test of time. By partnering with us, you have everything to gain, and you can relax and sleep well knowing that you made the right decision.

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