Many people today are clueless about the water damage industry. In most cases, they just assume that water damage restoration means a mere restoration of furniture or historic buildings. This industry can actually be interpreted in two ways depending on who you’re talking to. The first one describes the water damage industry as the process of mitigating further damage such as mold, carpet, and wall damages, as a result of rain, pipe burst, or toiler overflows. Mitigation is a fancy term that insurance businesses use to refer to the cleanup procedure of water damage.
Restoring your home after it has been damaged by water involves water removal, drying, and decontamination. When it comes to water damages, acting fast is the key. Standing water and moisture makes an ideal environment for bacteria and mold to thrive. Prolonged exposure to such an environment can result in allergic reactions, worse, diseases. Parts of your home may have to be rebuilt. Things like carpet and drywall that were soaked in water often develop mold and bacteria that cannot be removed. Replacing these materials is the safer route than letting infectious organisms to contaminate the air.
You’re in the water damage restoration industry so you have a clear view on how high and challenging the competition and market are. While there are tons of opportunities to earn great revenue, your business has to where potential customers are first. And being proactive in digital marketing is the best way to ensure that customers are turning to you instead of your competitors when a water emergency strikes. Using search engine optimization (SEO) helps customers navigate your site easily and quickly and find ways to keep in touch with you.
For business owners who are new to SEO, it’s essentially the practice of boosting the quantity and quality of traffic to your site using several organic and ethical tactics. By organic, this means non-paid. Of course, you also have the option to combine SEO with paid ads for greater results. A lot of water damage companies decide to work with SEO experts because doing in-depth SEO by themselves require a lot of hard work, not to mention technical knowledge and skills that they may not possess. Bob’s SEO can help you develop a solid strategy and improve your website to maximize site traffic.
The main point of SEO is to ensure that whenever a potential customer searches Google for anything related to your services, your site appears as one of the top three organic positions or in the map pack. There’s a good reason why some websites have a steady flow of commercial and residential leads contacting their water damage restoration business each month.
Google is very particular in selecting websites to top their search results. These websites are those that consistently provide solutions its users are searching for, comply with their rules, keep visitors interested, and are responsive across all platforms. And that’s only a few of the hundreds of factors search engines consider when ranking websites. This only means one thing--your water damage marketing strategy should focus on bringing in organic traffic through SEO. That entails having a fast-loading and properly structured website and an effective SEO approach if you want to rank higher in searches. All those elements require experts with very specific skillsets and know-how, which are things that we have at Bob’s SEO.
Running a generic SEO campaign is the best way to waste time and resources. In short, it’s useless. However, a customized water damage SEO campaign is another matter entirely. Part of our SEO service is to target traffic locally and place your site on the top spot on Google’s Map Pack. Being on maps is extremely effective to the extent that businesses experience a drastic boost in traffic in a matter of hours after being included on the Map Pack.
Dominating your area is just the start. Marketing for water damage companies is meant to be expanded. Simply put, local leads are only a fraction of this business. It’s important to understand that if you don’t expand, your water damage business will eventually perish because your competitors will come for you sooner or later.
With an SEO-centric website, you can rank on top of search results and expect more leads to come. It’s a reliable and effective marketing strategy that can take some time to provide results but delivers a remarkable ROI.