I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.
Give me a call when you are ready to get serious about your online presence.
We create citations along with brand mentions and local authority backlinks.
We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.
Having a website, blog or social media profile is perfect for this moment to advertise your business. In fact, other businesses in Virginia Beach consider this a crucial part of the brand that they are currently promoting. However, one must still understand the specifics of this kind of business representation online, which simply means that this won’t work if one doesn’t take the correct measures to guarantee absolute visibility out there. When it comes to this, Virginia Beach SEO comes into the picture.
What is SEO?
It stands for search engine optimization, and we all know that today’s search engines are based on algorithms that are devoted to locating the best search components for keywords or phrases that people usually type in every single day. There are various search engines out there aside from Google, and they are popular as well. Common knowledge is that the World Wide Web has a lot of competition going on and this competition happens in their field because of the many niches in the market today.
Having an edge amongst the other competitors is very important, and an edge will not only make your brand well-known out there, but they will consider what you have to offer. Getting into web marketing, you should know this kind of strategy. Aside from this, your website should rank on the first page of search engines to gain you more viewers or clients. There are various techniques to ensure that your website gets that top rank, and one of them is ensuring that each content is optimized.
How Does SEO work?
Many people think of search engines as some sort of website that they can easily type or speak a question into their search boxes. Meanwhile, search engines such as Google, Bing, and Yahoo will respond to the users by providing a long list of links to web pages that could possibly answer their queries.
But have you stopped to consider, even just once, how those search engines do their work?
Google and other search engines each have their own crawler that collects information about all the content they can find on the web. All data and information gathered will be brought by crawlers and provide to the search engine in order to build an index. And that index is consumed by an algorithm that will try to match all that data with the user’s query.
There are hundreds of factors that are considered by a search engine’s algorithm.
Among the hundreds, there are some that have the most influence, and these include:
1) domain-level, link authority features (e.g., the number of links to the domain, trust/quality of links)
2) page-level link features (e.g., PageRank, TrustRank)
3) page-level keyword and content features (e.g, content quality/relevance).
Those are what basically encompass the SE (search engine) part of SEO. As for the O portion, which stands for optimization, it is the part where people produce various content and put them on their site in hopes that search engines will understand their site better and users who visit them via organic search will like what they see.
Optimization in SEO can come in many forms. For instance, it could mean ensuring that title tags and meta descriptions are informative and in the right length in order to direct internal links at the pages you want to show off.
Which parts go into SEO?
To understand SEO at a deeper level, take a look at the following significant parts of SEO:
Traffic quality - You may be able to attract all the visitors in every corner of the world, but if they’re paying your website a visit because Google tells them that you’re a reseller of Samsung smartphones, when in fact, you’re a women’s clothing retailer, then those visits are not qualified traffics. Instead, you will want to lure in visitors who are truly interested in what your company offers.
Traffic quantity - Once you have attracted people who have clicked through your link from search engine results pages (SERPs), then you’ll want to aim to gain more traffic of those kinds.
Organic results - Nowadays, ads take up substantial space in many SERPs but when it comes to organic results, traffic from paid ads is not what you want. Organic traffic is any unpaid traffic that comes from SERPs.
SEO is Technical
Although many people might train themselves or are certified from a variety of different courses (both offline and online!), it is still dependent on the experience level and constant exposure to changing trends in search engine markets. As such bringing in an established professional help into the fray will only help you create a strong foundation. It does not matter if you have not started with an SEO company in Virginia for your business at the very beginning of your site’s launch. You can get expert consultation and analysis on the current situation of your Site’s SEO and then you can take the technical approach from there.
Professional Virginia Beach SEO Company
Getting yourself a professional Virginia Beach SEO company for your business will help you in a lot of ways. They can help you with surveys and information regarding the performance of your website. They will also assist you in enhancing your website to draw more attention to it as well as advertisements on the website. They will also handle the links. Aside from all these amazing services that will be provided by an SEO professional, you should also find the time to regularly update your website with useful information and make sure that you utilize various approaches of marketing such as content marketing, affiliate marketing, and email marketing.
Always take your time when hiring an SEO company in Virginia Beach for your website. You need to do enough research and be sure that they can deliver what they say they can. Always consider Service that is within the budget and guarantee you a higher page ranking.
Virginia Beach, Virginia
Although Virginia Beach is a city that is often described as suburban in character, it is actually the most populous city in the state of Virginia with an estimated population of 450,435. With its wide expanse of beaches and the swarming number of hotels and restaurants along the city’s oceanfront, Virginia Beach is truly a dream place for beach and sunlight lovers.
Interestingly enough, despite being nicknamed as the ‘Resort City,’ Virginia Beach actually has an ordinance that prohibits public drunkenness and lewd behavior.
Virginia Beach SEO Ranking Factors