One good thing about having a small business is that you are not compelled to compete with
major brands, brands that are completely out of your league, especially if you’re just starting out,
hence, you have a higher chance of succeeding in the small business industry.
To become a reputable business and building a loyal clientele will take you quite some time and can require
too much work on your end as business owners. Fortunately, there are a number of DIY tools to
help grow your small business. To know more about these tools, read on as we go through our
list for today.
Photo Editing Tools
Your digital marketing strategy wouldn’t be complete without images and graphics. Putting up
images—especially original ones—, memes and infographics is said to be very influential when
it comes to attracting consumers to your business. In fact, according to studies, articles with
images get more views and in most cases, consumers are likely to be in contact with that
To those small business owners who want to benefit from this consumer trend, you can
do this by using photo editors to edit and enhance pictures and create banners and infographics.
One example of DIY editing tool is Pixlr Editor, a free tool that allows users to apply various
editing features including layers, filters, resizing, and more. If you’re looking for customized
templates, you can use Canva for one.
DIY Video Makers
When talking about branded videos for public relations purposes and customer tutorials,
YouTube is the number one channel for every business, small or not. If properly made, these
videos have great potential to be a huge influencing factor for customers to buy your products.
Your videos must be able to come across your business’ vision to the public and should be able
to reach out to your targeted audience.
Unluckily for small business owners, they don’t usually have the luxury to spare a huge budget
for a professional video production company. This is where DIY video making tools will come in handy.
Websites like Showbox will assist you in creating a branded video with its readymade templates and graphics bundles.
DIY Website Builders
According to statistics, more than half of businesses make use of their website as a means of
promoting their products and services to their customers. Consequently, a good number of small
businesses are already adapting to the digital marketing trend, which means they are now putting
up their very own websites.
Instead of spending a huge chunk of money on a company to build
your website, why not use an online website builder and utilize their templates for creating your
website? Two examples of website builders are Wix and GoDaddy, both known for its wide
variety of customized templates and graphics that are suited for starting businesses.
DIY Podcast Creators
Another way to connect with consumers is through podcasts. Podcasts serve as a tool that
enables you to put a special voice to your business for your potential clients. It can also be used
to let your customers know how wide your expertise and knowledge are.
If you are on a tight budget, you can seek help from DIY podcasts builders tools to create your own podcast.
Most podcasts creators are accompanied with some management and promotional services. Another
practical way is to make your own podcasts from scratch. You can found several online tutorials