SEO Services in Tucson, AZ
Operating a business in Arizona today, especially growing cities like Tucson, and ensuring that people know about it is much more challenging now than it was a decade ago. Between digital marketing, social media, and site design, even the act of simply creating an online presence can already take a remarkable amount of time. As an SEO service provider, our Tucson SEO company utilizes custom SEO strategies to help your business establish a branded online presence capable of driving in local leads.
Every SEO campaign should be tailor-made for every business to ensure that it is highly relevant to your specific niche. Why? First off, the competition in a flourishing city like Tucson is strong and many businesses in Tucson today are now hiring Tucson SEO companies or other digital marketers to systematically improve their digital footprint. Second, every keyword, niche, business, or location is extremely unique, thus, each will require various considerations to successfully develop and implement an effective SEO campaign.
When it comes to on-page SEO, it focuses on your company’s website to ensure that your site is user-friendly and relevant to the search query. These certain Tucson SEO services are done by optimizing the HTML source code and visual content of your site. As a result, not only will your website look more visually attractive to users but it will also improve your site’s ranking in organic queries.
Aside from on-page SEO, off-page SEO also aims to get your site a high ranking in major search engines. Off-page SEO Tucson factors including link building and social media advertising are two of the many factors to consider. Because search engines’ ultimate goal is to provide users with the most valuable and relevant results, search engines then consider these variables in algorithms used to rank sites. By maintaining a strong off-page SEO strategy, you get to boost your site’s rank and attract new users to your website coming from social media mentions and blog post references.
Technical SEO Tucson services are used to optimize certain technical elements of our website such as URL structure and mobile-friendliness. These two are the topmost variables that major search engines take into account when determining the rankings of websites.
Chances are, you’ve encountered or read of the phrase ‘content is king’ a couple of times now. Well, as cliche as it sounds, but when it comes to Tucson SEO, content is truly the one the rules over everything. Having in-depth, consistent, and quality content on your site is crucial in enhancing your organic ranking. First, we will identify the phrases and keywords that hold the most influence in driving traffic to your website. After this, we relay it to our team of writers who is responsible for creating SEO content. Content marketing will help educate your target audience, all the while naturally incorporating your target keywords into every piece of content.
Tucson is one of the many cities in the state of Arizona and is best known as the Optics Valley due to the city’s economic concentration in the design and manufacture of optics and optoelectronics. The city was established by the Spanish as a military fort and was originally part of Mexico. Tucson is home to the University of Arizona, which has played a major role in its economic development. The university is presently the second-largest employer in Tucson. Aside from its sobriquet, Optics Valley, Tucson is also commonly recognized as ‘The Old Pueblo.’ Although the exact origin of this nickname was not clearly stated, it is often associated with Mayor Bob Leatherwood. Back when the rail service started, Leatherwood announced how the ‘ancient and honorable pueblo’ of Tucson could now be accessed by rail from the outside world. The term spread and became known to many people, hence, the name, ‘The Old Pueblo.’
Trivia: Did you know that Tucson city is surrounded by more Saguaro cactus than any other place on the planet?
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.