Tracy Powell to Join Drexel as Senior Vice President of University Marketing and Communications




A headshot of Tracy Powell.




The next message was despatched to members of the Drexel neighborhood:

Expensive Colleagues,

After a nationwide search, I’m happy to announce that Tracy Powell will be part of Drexel as senior vp of College Advertising and Communications subsequent month.

Because the affiliate vp of Advertising within the Workplace of Strategic Communications at Penn State, Tracy collaborated with key leaders to assist model and promote educational initiatives and place Penn State as a contemporary land-grant college centered on analysis, training and repair. She led an award-winning group and offered counsel throughout 25 Commonwealth campuses together with the web World Campus. She enhanced Penn State’s popularity by results-driven campaigns and modernized enrollment promoting.

Tracy helped to form plenty of initiatives aimed toward fostering an inside atmosphere of range, fairness, inclusion and belonging. This included growing division-wide academic packages to strengthen consciousness and connectivity with various pupil teams throughout campus; and creating tips for prioritizing range, fairness, inclusion and belonging in Penn State’s communications channels and initiatives. She additionally developed campaigns to showcase the tutorial and financial influence that the college has throughout the Commonwealth and past.

Previous to becoming a member of Penn State, Tracy served as vp of Distribution Advertising at A+E Networks, the place she led advertising efforts to extend availability and viewership of A+E’s prime tv manufacturers, together with A&E, Historical past, Lifetime and FYI. Her profession in cable tv spans a long time having led advertising and enterprise growth efforts at numerous networks, together with Fox Household Channel – presently often known as Freeform – in Los Angeles and Turner Broadcasting in Atlanta. 

At Drexel, she’s going to lead a brand new division that mixes the previous places of work of College Communications; Advertising and Communications from Enrollment Administration and Scholar Success; and Advertising from Drexel College On-line. She is going to create the imaginative and prescient for and lead the implementation of a complete advertising, communications and branding technique that highlights Drexel’s educational packages, analysis, and cooperative training program, and advances the College regionally, nationally and globally.

As we proceed to implement our strategic plan, whereas additionally dealing with the challenges of the quickly altering greater training panorama, having a robust communications and advertising chief is essential. I’m very assured that Tracy will successfully lead this newly established division and assist to proceed to construct and strengthen the College’s popularity and influence.

I want to thank David Unruh, senior vp for Institutional Development, for chairing the search, in addition to the search committee and each colleague who put their effort and time into this course of. I additionally wish to thank Niki Gianakaris for her excellent management as interim senior vp. 

Please be part of me in congratulating Tracy and welcoming her to Drexel. 

Sincerely,

John Fry

President

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