Every small business is aiming to generate and retain customers as what any other type and size of business will do, which is why it doesn’t take much to understand the struggle of business owners in achieving the right marketing strategy. But how exactly does one market and advertise effectively? Moreover, what ways can you attract new customers with a positive ROI?
Below are three extremely effective marketing strategies that you can implement for your small business from things like search engine marketing to social media advertising and everything in between.
- A website that converts not just a fancy-looking one
It is a common mistake among business owners especially the new ones to focus on the web design when it comes to creating and/or optimizing their company website. They tend to worry over things like image sizes and colors that will blend it just right. While these elements are also essential, but it is even more important to think about the ability of your site to attract new customers. You should divert your attention on earning site traffic and leading those traffic on the right path then convert it into buying customers. A conversion-driven website is determined by several elements including the headline, call-to-action, contact information, social proof, and visual content.
- Optimize for local SEO
Once you have created a website that converts, it is now time to drive traffic. Based on a reliable source, 93% of online experiences come from search engines. In short, most of your customers will find you through Google, Yahoo, Bing, and other search engines, but mostly via Google as it is the most used engine. This is why it is critical to create a website that is easy to find for your customers, which leads to optimizing your site for SEO. Small businesses depend on local SEO as their top digital marketing channel. As a result, you should keep in mind the basic and important aspects of a local SEO campaign, which includes title and meta descriptions, Google My Business Listing, Reviews, and NAP matches.
- Identify the local and industry influencers
Influencer marketing has made quite a name in the marketing space over the last few years. It is a digital marketing approach that uses social media influencers who have a large following base and leverage it to promote their products and services. While it may seem like this is only accessible for larger brands, it is actually not. For once, we have the micro-influencers who have smaller yet niche audience of engaged followers. They are less costly making it popular among small businesses.
In fact, there are some cases that micro-influencers have a bigger influence than those “major” ones. Initiate contact with them first by liking and commenting on their post a couple of times. After which, send them a private message to see if they’d want to work with you. One great network place to start your influencer marketing campaign is Instagram. You can work with them on creating a content for your audience.