Any article that is centered on Search Engine Optimization aims to grab the attention of search engines by using specific and targeted keywords and phrases. Over the years, this marketing technique has effectively attracted visitors to visit websites that contain the information, products and services the users need. In leading people to a certain website, search engines are every website owners’ way to go. As a professional SEO writer, your primary responsibility is to make search engines comprehend better your content in order to increase your website’s visibility and traffic. Here are some of the tips I can give you when writing an SEO-oriented content.
Know the right keywords to use
Keywords define what your content is about which is why it is vital for you to determine the set of keywords that will get you more traffic and increase your sales. There are various tools on the internet that you can use to identify the words and phrases that will best suit your niche.
Use your identified keywords and phrases
Years ago, SEO content writers went into a phase of cramming keywords into their content. However, that is not the case anymore today. You can still put a variety of targeted keywords and phrases in your site but be careful of committing the keyword-stuffing mistake, or else your site will be banned.
Please your target audience first
Being a professional SEO writer yourself, it goes without saying that the way to make a good impression on search engines is to impress your target audience. Remember that you are writing for the people to benefit from your website and algorithms will always come in second place. Hence, you must provide useful information to your readers. Think about what you can offer to them that your competitors do not have. Also, write topics that will persuade your readers to buy your products and seek your services.
Reach the right word count
Perhaps you’ve already noticed that long blogs and articles are given more importance by search engines. The key is to at least aim for 500 words, but if you can hit 1,000 words or more, then all the better. For best results, you should at least reach 2000 words given that your post is of high quality, meaning it should be well written and keywords rich. But just for the record though, there are still some contents with only 500 to 1000 words that are ranking well online.
Edit your content
A good article also constitutes to a good formatting. As a professional SEO writer, your articles also look pleasing in the reader’s eyes. If you can, refrain from using lengthy paragraphs and sentences because they tend to bore the readers. You can also let another professional read through your work before you publish it.
Put out your work for the public to see.
After writing a content that is keyword-optimized, reader-focused, informative, and physically pleasing, the last thing you should do is to act as your own marketing agency. Of course, it’s better for if you have the resources to hire an SEO company, but if you’re on your worn, then try doing link building by linking your post to various social media platforms. You can also share your links by commenting on blog sites.