If you’re a Las Vegas business owner for years now, then you’ve probably had your fair share of marketing and SEO challenges. While large companies have huge budgets at their disposal, this is not the case for you as you only have limited funds.
Admittedly, being a small business owner can put you at a disadvantage.
Aside from having a limited budget, you also don’t have a large team of experts at your beck and call. On top of that, you have to be updated with the latest technologies and marketing innovations if you don’t want to fall behind the competition.
Here are some of the tips on how you can overcome the most common and persistent matters that small business owners are facing these days.
Determine the areas that need some serious attention
There are actually a plethora of ways on how you can promote your business especially now that we are living in a technology-driven world. For one, we have search engine optimization or SEO for short, pay-per-click ads (PPC), social media, content marketing, mobile marketing, and many more.
Sure, it is better to have choices to choose from, but it’s best for you to fine-tune your approach so that you can determine what methods are perfect for your business. One of the most common mistakes made by business owners is their tendency to go through one method after
trying out one.
They exert their efforts and invest time and money, but in most cases, they are unable to get their desired results. With that in mind, anyone can deduce two possible reasons for their failure. One can be because they didn’t stick long enough to get the benefits of one method or learn it thoroughly. Second and last, they have used the wrong approach.
Now, the key here is to identify the networks and websites where most of your customers are seen spending their time. For instance, Facebook is a great place for a crowd of people to gather.
You can also make use of Instagram and Pinterest if images are essential in driving customers to buy from you. If your customers are businesses, then you have LinkedIn.
Make your business and brand distinct from others
Another marketing challenge that many small businesses face is how to differentiate their selves from their competitors. Many of these businesses make their competitors as a basis for their branding and marketing, and that is definitely a mistake. Instead, you should show your customers that you have uniqueness in your products or services that others do not have.
This does not only apply to your products or services but should also be present on your website, social media pages, paid ads and any material that has your logo or name attached to it.
Moreover, instill a brand consistency in your company. This means that your visuals including fonts, styles, language, and theme should be consistent on all your channels, may it be online or offline.
In other words, if your website has a formal theme and has classy vibes on it, then you’re social media pages must also constitute the same, and certainly must not contain memes and jokes.
Attracting return customers
While it’s a great advantage to attract new customers, getting return customers are the best way to boost your business. Having a customer base of loyal customers can be done by offering coupons, loyalty rewards, and email marketing.
Email marketing, for one, is excellent for establishing and nurturing your relationship with your customers. Don’t neglect them and think
that they will always be there. If you fail to make them feel special, they could leave you for your competitors.