Starting your own business and completely funding it all by yourself is no small matter because this entails you to be extra careful of your budgeting. You will learn how even a dollar can do so many things. Here are some ways to help you start your e-commerce business if you’re also on a limited budget like I was before.
Invest in Search Engine Optimization (SEO)
They say you’d never go wrong with SEO when it comes to promoting your business online. Well, I guess I can say now with confidence that SEO indeed was (and still is) one of my saviors back on the days where I could barely keep up.
One of the first things you must do when launching your website is to employ a content writer that knows how to write SEO articles because these contents will be one of your greatest ally in boosting your search engine ranking. Write on topics about the things people are looking for. Of course, it all has to be relevant to your brand and products for it to help your business. Remember that the more in-demand your content is, the better your ranking. Apart from content, SEO will also help you get backlinks.
To do that, you should consider partnering with influencers, digital publications, and other authority websites. High-value traffic usually comes when from high authority or reputable sites.
Test Digital Ads
If you have a lesser budget, you can start using AdWords or AdRoll to test websites with ads. Before you launch your campaign, it is essential to have a clearer picture of what a healthy return will look like for you. You can also try your hand at retargeting ad campaigns which involve approaching someone for the second time around who has already been associated with your site to attract them to go back.
Lastly, it is also worth to give different types of media like social ads a shot. Social ads, especially on Facebook, Twitter, and Instagram, will help you reach to a broader audience.
Try a less aggressive email approach
Probably one of the most misconceived notions about email marketing is that the more emails you send to your audience, the higher the chance of getting them to engage with your site and ultimately, make purchases from your business. However, it is the opposite because bombarding customers with your emails will only force them to unsubscribe from your newsletters. Instead, you should try to keep it to a minimum, say, two to three emails per month.
Leverage the press
Did you know that several SEO campaigns came out victorious because of reliable press coverage? Yes, believe it or not, the news is that powerful. I’m talking about getting your brand or products featured online. Rather than going with an expensive way, which is to hire a PR firm, you can try creating your press credentials by establishing and strengthening your relationships with press-related people like editors and writers.
Remember editors will always be hungry for some new content. You can pitch them ideas for articles, and they will do the rest for you once they see that you’re throwing are feature worthy. Do some research and make sure that you give valuable and exciting stories.
Keeping it simple but cool
Sure, having a fancy looking website is an excellent advantage for you, but since you are on a budget, you have to start simple with a template on Wix or Shopify. You can use plug-in apps to beautify and customize your model if you want to make it a bit personalized. The best part about this is that you don’t need programming skills to make your website.
Besides, there are lots of tools and apps that you can use online to make it easier for your DIY website.