Thrive Market Growth Marketing Manager, TikTok & YouTube in Los Angeles or Remote

ABOUT THRIVE MARKET

Thrive Market was based in 2014 with a mission to make wholesome residing simple and inexpensive for everybody. As a web-based, membership-based market, we ship the best high quality wholesome and sustainable merchandise at member-only costs, whereas matching each paid membership with a free one for somebody in want. On daily basis, we leverage progressive know-how and member-first considering to assist our over 1,000,000+ members discover higher merchandise, help higher manufacturers, and construct a greater world within the course of. We just lately reached a major milestone by turning into a Licensed B Company, making us the most important grocer to earn this coveted qualification.

THE ROLE  

Thrive Market is on a mission to make wholesome, inexpensive meals obtainable to each American.  In an effort to obtain that mission, we’re constructing a world-class acquisition advertising and marketing staff to deal with discovering, concentrating on, and changing health-conscious customers into pleased Thrive Market members.  We’re lucky to have a robust model and a tangible worth proposition, however the subsequent section of our progress will probably be pushed by analytical precision and efficiency advertising and marketing experience.    

The TikTok Progress Advertising and marketing Supervisor will probably be liable for driving new member acquisition by way of Paid Social video channels, together with TikTok and YouTube. That is an thrilling position for somebody seeking to have possession of essential acquisition channels that immediately influence the enterprise’s progress. Somebody who’s a TikTok promoting knowledgeable and loves turning knowledge and creativity into motion will love this position. This position stories on to the Senior Supervisor of Member Progress

RESPONSIBILITIES

  • Plan, develop, and implement best-in-class TikTok and YouTube promoting campaigns  
  • Handle day-to-day media operations; together with optimization, reporting, and testing
  • Make the most of ever-changing, platform-specific inventive traits and finest practices to construct a cutting-edge inventive testing roadmap
  • Clearly decide significant (and sequential) inventive testing hypotheses and articulate desired inventive outcomes with cross-functional companions
  • Rigorously analyze inventive knowledge and pinpoint which inventive parts, visuals, or messages are driving/dragging efficiency
  • Conduct every day, weekly and month-to-month reporting to find out quick and long-term optimizations and help forecasting wants
  • Repeatedly optimize campaigns to make sure we’re assembly finances and on tempo to hit enterprise targets and advertising and marketing KPIs 
  • Leverage all knowledge sources to usually analyze paid well being in channel and portfolio
  • Assist inform and drive media shopping for innovation by connecting testing and optimization outcomes into every day operations
  • Associate intently with cross-functional groups, together with analytics and tech, to construct progress options that enhance channel efficiency and effectivity

QUALIFICATIONS

  • Bachelor’s Diploma in advertising and marketing, enterprise, or associated field4+ years of person acquisition advertising and marketing, particularly in TikTok and YouTube
  • Fingers-on expertise managing digital advertising and marketing platforms, together with Meta, TikTok, Snapchat, and Google
  • Knowledgeable on direct response inventive finest practices for every social channel
  • Demonstrated capacity to successfully handle, optimize, and scale million-dollar efficiency advertising and marketing budgetsAbility to scrupulously analyze inventive knowledge and pinpoint which inventive parts, visuals, or messaging is/isn’t driving efficiency
  • Extremely analytical; comfy working with massive knowledge units, optimizing for KPIs, and turning evaluation into actionExcellent communication (written, verbal & presentation) abilities
  • Expertise in subscription, e-commerce and/or well being, grocery or wellnessHighly inquisitive and capable of dig deep into the information to find out causation/correlation of marketing campaign modifications, inventive fatigue, business traits, seasonality, and exterior occasions
  • Demonstrated capacity to obviously and constantly talk efficiency, efficiency drivers, and supposed actions
  • Extremely pushed to enhance efficiency, take initiative, take calculated dangers, and enact operational and strategic change
  • Persistently researches new promoting traits and ways and is keen about inventive finest practices 
  • Confirmed expertise managing and scaling clear and operational inventive testing constructions into performance-driving levers

BELONG TO A BETTER COMPANY

  • Complete well being advantages (medical, dental, imaginative and prescient, life and incapacity)
  • Canine-Pleasant Workplace
  • Aggressive wage (DOE) + fairness
  • 401k plan
  • Versatile Paid Time Off
  • Stocked kitchen in our Thrive Market House Workplace with Thrive Market merchandise
  • Yoga, meditation and different weekly occasions for mindfulness
  • Protection for Life Teaching & Remedy Periods on our holistic psychological well being and well-being platform
  • Free Thrive Market membership and low cost on personal label merchandise
  • Informal ambiance and nice folks to work with
  • We’re a group of greater than 1 Million + members who’re united by a singular perception: It ought to be simple to search out higher merchandise, help higher manufacturers, make higher selections, and construct a greater world within the course of.

    Feeling intimidated or hesitant about making use of since you don’t meet each requirement?  Research show that ladies and other people of coloration are much less prone to apply for jobs if they don’t meet each single qualification. At Thrive Market, we consider in constructing a various, inclusive, and genuine tradition. In case you are enthusiastic about this position together with our mission and values, we sincerely encourage you to use in any case! As the good Los Angeles King Wayne Gretzky mentioned, “You miss 100% of the pictures you don’t take.” Take the shot! 

    Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer

    At Thrive Market, our objective is to be a various and inclusive office that’s consultant, in any respect job ranges, of the members we serve and the communities we function in. We’re proud to be an inclusive firm and an Equal Alternative Employer and we prohibit discrimination and harassment of any type. We consider that variety and inclusion amongst our teammates is vital to our success as an organization, and we search to recruit, develop and retain probably the most proficient folks from a various candidate pool. For those who’re enthusiastic about becoming a member of our staff, we count on that you’d agree!

    For those who want help or lodging on account of a incapacity, please electronic mail us at eoe@thrivemarket.com and we’ll be pleased to help you.

    © Thrive Market 2022 All rights reserved.

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