After all the changes it went through, SEO has undoubtedly become one of the most complicated aspects when it comes to boosting a business’ online presence. Even up to this day, variables that are highly associated with your website’s rankings are constantly subjected to many changes and many things can suddenly go wrong without your knowledge. Additionally, SEO for service-based businesses varies in their goals and the strategies made to achieved those may not work the same way as they had in other types of businesses. An online presence can only prove its use provided that you are playing by the rules and expectations laid out by Google and any platforms you are using to help rank your website. With that In mind, here are the three essential SEO things you have to cover at all costs for the sake of your service-based business. So, consider yourself warned, alright?
- Google My Business
Google My Business is a free Google listing where you can claim your business, mark its location on Google Maps, and fill out every information that is associated with your business. If you haven’t done those three basic things, then you have to work on it immediately. For starters, you have to ensure that you have filled in the exact right location of your business because incorrect information will not only mislead potential customers but it will let Google find out your mistake. Whether you will get caught through user complaint or Google’s algorithm, one thing is for sure, you will lose your listing placement in results pages.
Another thing is to have your business type category filled in properly. Make sure that your category, address, and other important elements are supplied with the right information and include some photos, too. All information listed in your profile will be presented to users so misleading them in any way with wrong information will only cripple your ranking efforts.
- Don’t go overboard
You have your list of keywords and you want Google to notice that you want to rank for them. If that is the case, then that’s one big step because it is vital to incorporate those keywords n your website in the copy and the meta tags. Remember that keyword stuffing will be considered a violation in Google’s books. Be careful because SEO is a place where many frauds take place. Before, anyone can get away with keyword stuffing since that was considered a valid trick for ranking. However, today, Google has completely turned its back on this approach, and can now quickly sense a website whenever it overstates its relevance. And so, don’t get caught up too much with your keywords. Your copy must be readable and understandable so after you have written your copy, then you can edit it for SEO terms. I highly recommend using a term for at most five instances depending on the length of the content. Again, don’t overdo it if you want to be in Google’s good graces.
- Be consistent all throughout
The three main attributes that have to the same on all your business listings are your business’ name, address, and phone number. If your business has many locations, then you can create a different listing for each when adding your business to websites like Yelp. On the other hand, if you only have one location, then it is very important to ensure that each location listing has the same business information in your other listings. See to it that this basic but crucial information are consistent because some websites may display elements that are a tad bit different and some fields may be wrongly inputted.