Social network is known as the various activities that are a blend of technology and social interaction. In other words, it involves people having discussions over the internet. With the changes in our technology comes evolution of how people communicate with each other. Social network is changing in more ways than one and is altering the marketing landscape of small businesses. Many organizations are now capable of getting through the powerful networking sites and other social media platforms as ways of reaching out to their targeted audience.
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Advantages of Social Media: A brief overview
A good number of businesses invest a lot of money on marketing every year. Businesses, whether
small or big, are putting their bets on media, which includes television, radio,
and paper or print.
However, now that social networks have dominated the marketing world,
business owners no longer need to spend a substantial amount of their earnings on traditional
publicity. Gone are the days where you have no choice but to invest thousands of dollars in
Instead, the “now marketing” which mainly consists of digital and social media, costs
lesser than the old ways. Online marketing can be executed in various methods such as creating
blogs, leaving comments online, or using social networking websites such as Facebook,
Instagram, Twitter, LinkedIn, and YouTube, all of which are less costly yet capable of delivering
Are you guilty of using traditional marketing up to this day? Do you feel like shifting to the new
trend and more advanced alternatives of product promotion? If so, then here are some of the
benefits of social media to small businesses.
Taking advantage of complimentary websites
You can start your social media marketing venture by using messaging sites like Twitter and
popular networking sites such as Facebook and Instagram. These can be your means of notifying
your audience of your new posts, relevant news, and events.
For instance, you can create tweets about your products or services. In Twitter, you don’t need
to have an individual profile so even if you’re still a rookie in the online marketing world, you
can quickly learn the ropes of how Twitter works.
Redirect your marketing costs to social networks
Once you have finally learned the fundamentals and basic aspects of social networking and how
it really works, you can now use those tools to free up some costs from your traditional
Social media allows you to measure your results so it’s easier for you to
determine its effectiveness unlike in print ads where you can’t do the same. In social networks,
you can easily and quickly get measurable results.
Carry out your own social network optimization
In optimizing your social networking sites, you can know your competition who are also using
social networking. Try searching using big search engines like Google and Bing.
Use keywords or phrases that are often times used by individuals in looking for your products and services.
If your website does not appear in the top search results pages, then look at your competitor’s site and
check what is it that they have that you do not have.
In order to boost your online presence, use blog sites or newsletters and original contents that will
effectively increase your rankings in the SERPs.