SEO Consultant in Staten Island, NY
Almost every company in Staten Island, New York has a website, though not all of them achieve success when it comes to their search engine results. Companies have to pay careful attention to their search engine optimization, both on-page and off-page to achieve visibility and reach their target audience, which is why so many companies turn to a Staten Island SEO company for help.
In many cases, business owners in New York are aware of SEO but are not completely sure what it is all about. SEO is short for search engine optimization and is what you need to use in order to get a good ranking in search engine results when a potential customer does a search for a product or service that you provide.
SEO Staten Island For Increasing Sales
SEO Staten Island for local businesses is the new buzz among brands and businesses that target mainly local businesses. If you are a business and most of your revenue comes through local customers then optimizing your website for local business is something that you should consider. A look at numerous studies shows us that 73% of all searches online are local and within a 10-mile radius of where your business is based. If you type in the word restaurant you will get a million and one options, which could cover the entire County or Country.
However if you type in say restaurant followed by your local town in my case it would be Staten Island, you will get a choice that is very local to your search. You may even choose your closest town if you want to broaden your search or research dictates that there is more activity. The keywords restaurant and in the name of the local area have been optimized by those who have a website that has been optimized by the restaurant in the local area who want customers to know where they are.
SEO techniques open up multiple opportunities
SEO techniques are what get your website’s keywords recognized by the search engines. Although Google is the most popular search engine by far, all search engines have their own particular algorithm on how to rank your website. Also, all web sites have to be presented to the search engines in a particular way to stand a chance to get a high ranking in the search results.
If you have a website and it may be a very well-designed eye-catching site, but if it is not optimized for the search engines nobody will ever find you, the analogy I like is it is like having a billboard in the middle of the desert. If you have a local business you need people in your area to know where you are and what it is you sell and bring customers through the door, that is if you have a brick and mortar site. Even if you do not have a shop and you are selling something from home you need to make sure your website is constructed to be search engine friendly.
Today over 70% of the population search for things locally on the internet and this percentage is going to increase even further in the next 3 years. The traditional ways of advertising are fast fading into the distant past – I use my yellow pages for a doorstop (still useful), television and newspaper advertising is dying, if you want to make sure you are here in the future make sure your Staten Island company site has been SEO optimized.
Work with a Competent Staten Island SEO Agency
Today more and more searches are done locally so using SEO targeted more to the area you are in will certainly be more successful in bringing in clients who are searching for your specific product or service. You will need to add images to your website. Images should be of high quality and relevant to the page or information you are providing. Your SEO agency will ensure that your images are optimized, this will also improve your ranking and visibility, in time you can start reaping the rewards of your online success.
Link building can be exceptionally confusing and a long process. If you don’t understand link building then it can be quite a frustrating process to learn. A professional SEO company will make the most of this to help your business improve your online ranking when customers search for your products and services. Your main decision is going to be whether to handle your SEO yourself and take the time to learn all there is to know about this marketing method, or whether you’re going to pay and have an experienced and knowledgeable SEO expert do all the hard work for you, enabling you to enjoy a return on your investment as you sit back and let the company do all the work.
All over, consumers are looking to the Internet to now make their educated purchases. It is vital for small business owners to get visible on the web where folks are looking for their items and services and small business SEO is the best investment a local company could make to position it for long-term success.
Steps in Selecting a Staten Island SEO company
First off, you have to determine the type of provider you want to hire. Are you looking for a specialist or an agency? Second is you have to identify the SEO services you will need. And lastly, you have to decide on a budget. Be honest and upfront on how much funds you can truly invest in SEO. By determining how much you can afford to spend on SEO before looking for options, you can eliminate some of the providers on your list that go beyond your budget limitations.
After following those three steps, you can now begin building a list of potential SEO service providers. Your first inclination will likely be to do a Google search and see which companies pop up on the display results. While many best SEO companies are those that appear in top results, this is not necessarily the case all the time, so do not just base your judgment on the providers’ search rankings.
Staten Island, New York
Staten Island is known by most people as one of the five boroughs of New York City. Even being labeled as the least populated borough in NYC, Staten Island is home to as many as 479,458 residents in the area. Interestingly enough, Staten Island has a nickname ‘the forgotten borough’ because many people who live there feel neglected by the New York City government. Despite considered the not-so-popular borough, many artists and musicians have actually been packing their bags to move to the North Shore of Staten Island in order to be close to Manhattan while still be able to live and work affordably and comfortably.
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.