Social Networking

According to many of the best search engine optimization companies, it’s pretty much an inarguable fact that businesses today really need an effective social networking strategy. Social networking gives your customers a more intimate look at your business and the social interaction gives you a better opportunity to engage your target audience.

Social networking is known as the various activities that are a blend of technology and social interaction. In other words, it involves people having discussions over the internet. With the changes in our technology comes evolution of how people communicate with each other. Social network is changing in more ways than one and is altering the marketing landscape of small businesses. Many organizations are now capable of getting through the powerful networking sites and other social media platforms as ways of reaching out to their targeted audience.

Advantages of Social Media: A brief overview


A good number of businesses invest a lot of money on marketing every year. Businesses, whether
small or big, are putting their bets on media, which includes television, radio,
and paper or print.

However, now that social networks have dominated the marketing world,
business owners no longer need to spend a substantial amount of their earnings on traditional
publicity. Gone are the days where you have no choice but to invest thousands of dollars in
marketing.

Instead, the “now marketing” which mainly consists of digital and social media, costs
lesser than the old ways. Online marketing can be executed in various methods such as creating
blogs, leaving comments online, or using social networking websites such as Facebook,
Instagram, Twitter, LinkedIn, and YouTube, all of which are less costly yet capable of delivering
excellent results.

Are you guilty of using traditional marketing up to this day? Do you feel like shifting to the new
trend and more advanced alternatives of product promotion? If so, then here are some of the
benefits of social media to small businesses.

Taking advantage of complimentary websites


You can start your social media marketing venture by using messaging sites like Twitter and
popular networking sites such as Facebook and Instagram. These can be your means of notifying
your audience of your new posts, relevant news, and events.

For instance, you can create tweets about your products or services. In Twitter, you don’t need
to have an individual profile so even if you’re still a rookie in the online marketing world, you
can quickly learn the ropes of how Twitter works.

Redirect your marketing costs to social networks


Once you have finally learned the fundamentals and basic aspects of social networking and how
it really works, you can now use those tools to free up some costs from your traditional
marketing dollars.

Social media allows you to measure your results so it’s easier for you to
determine its effectiveness unlike in print ads where you can’t do the same. In social networks,
you can easily and quickly get measurable results.

Carry out your own social network optimization


In optimizing your social networking sites, you can know your competition who are also using
social networking. Try searching using big search engines like Google and Bing.

Use keywords or phrases that are often times used by individuals in looking for your products and services.

If your website does not appear in the top search results pages, then look at your competitor’s site and
check what is it that they have that you do not have.

In order to boost your online presence, use blog sites or newsletters and original contents that will
effectively increase your rankings in the SERPs.

Social networking also has SEO implications. In general, the more effective your social networking efforts are, the higher your main website appears on Google SERPs. But you have to do it right. Do it wrong, and you’re wasting your efforts because your SEO doesn’t improve. Do it really wrong, and it may even hurt your ranking. Here are 7 mistakes you should avoid when it comes to social networking:

Mistake #1: Your social media business pages are not open to the public. This is one of the stupidest things you can do. You are cutting yourself off from your potential customers, and when your social media sites are private they don’t help your Las Vegas search engine optimization efforts.

Mistake #2: You use a Facebook Profile instead of a business page. This is a cardinal sin, because it’s against Facebook’s rules. A profile has to represent an individual and not an organization, and the profile can’t be used to promote an individual professionally. If Facebook finds out, you risk getting shut down and access to your Facebook content can be revoked. There’s no good reason to commit this “sin,” because the Facebook Page is actually better for your business.

Mistake #3: You use a generic Facebook URL instead of a custom Facebook URL. With a custom Facebook URL, you have a new way to increase brand awareness. You also make it easier for people to find your Facebook page. Take a look. A link that reads: http://facebook.com/yourbusinessname is much better overall than a link like this: http://facebook.com/profile.php?id=12342. You need to find an available name, and you better make sure you can live with your chosen URL. You won’t be able to change it later on.

Mistake #4: Your business name is not your Facebook Page name. Now is not the time to be cute or adventurous. Just do the right thing and make sure your business name is your Facebook page name.

Mistake #5: You upload images to your social pages with generic names. We are talking about SEO here, and that means you need to be aware of keywords and phrases. So you can’t just post images and videos with names like video23, img543, or photo786. Label them with meaningful names instead. The same rule applies: use descriptive keywords which people use in search engine queries. That should help your website get a higher ranking.

Mistake #6: You plagiarize content from other websites. This can be a very convenient way for small business to get content without spending too much time on it. But the problem here is that Google really frowns on this sort of thing. Besides, visitors to your Facebook page may notice and you’ll get a bad rep.

Mistake #7: You don’t have a Google+ page. Google loves Google+ so you have to (learn to) love it too. Avoid making these mistakes, and your social optimization will be much more effective.