SEO Consultant in San Jose, CA
With the influx of booming businesses and large corporations in the area, it’s more important than ever for local business owners to leverage an effective San Jose SEO strategy. Search Engine Optimization is short for SEO and involves the use of strategies and practices that help drive more organic traffic to a website by acquiring first-page ranking positions in search engines such as Google, Yahoo, and Bing. A good San Jose SEO consultant like Bobs SEO uses proven SEO methods for their clients that give them scalable and long-lasting results. Their approach is systematic and normally starts with an in-depth audit followed by a thorough analysis and optimization of on-page SEO, content, offsite SEO, then finally, link building.
Website Audit and Analysis
One of the initial and crucial steps in executing a proper search engine optimization campaign is starting with a detailed analysis and audit. In this step, a San Jose SEO expert will look at your site’s online presence and compare it to some of your top-ranking rivals. This process will give you a deeper understanding of why your site is not driving enough traffic or why your sales and conversions have remained static. An in-depth San Jose SEO audit is not a quick process. When done properly, it could take several days, especially if you have a bigger website. However, on average, it will take 2 to 3 full days for a San Jose SEO company to run an audit on an average-sized business website.
Keywords are integral parts of a good search marketing analysis and campaign. In this step, your San Jose SEO team of digital marketing specialists will look for the most predominant keywords on your pages and fine-tune your content to match with both keywords and your service priorities. Suffice it to say, keyword research is the bloodline of San Jose SEO. It is the very first step for developing a successful SEO strategy for your website. It helps drive targeted audiences to your site through a search engine. Through keyword research, online users will find it easier to get relevant results from search queries. If you don’t know which word or search term you want your site to rank at the top position, chances are, you also won’t be able to optimize your images, pages, and content strategy in a way that will draw more qualified traffic to your site.
On-page optimization is a procedure done to ensure that your site is built to perform well in ranking and capture more traffic by optimizing multiple components within your website. Every single factor of on-page San Jose SEO is within your control in your site’s interface, which is why it is crucial to do it correctly. On-page factors encompass both the front end (content) and the backend (HTML code) of your site. Google’s algorithms take into account the quality and user-friendliness of your website in terms of how: 1) their crawlers interact with your HTML code and 2) how real humans interact with your site content. Your San Jose SEO expert should be able to cover each aspect (e.g., page titles, headings, meta descriptions, URLs, and page content) of on-page SEO to increase your site’s chances of ranking better.
Content is the foundation of a solid online presence. It is also through content marketing that a website can drive more profitable customer or incite client actions by focusing on using valuable and relevant content. San Jose SEO without content marketing is like taking the soul out of a human’s body. In particular, SEO is structured and planned around content marketing since every website needs keywords, words, substance, etc. So in order to achieve success, both SEO and content marketing must complement each other. That said, not anyone has enough skills to write quality business content. In some cases though, an SEO company in San Jose, CA also provides content marketing services wherein they have their own experienced writers that have significant backgrounds in San Jose SEO content creation and writing.
Link Building From an Expert SEO Agency
Quality weighs more than quantity when it comes to link building. Link building is the practice of promoting your website to other websites with the main goal of getting a link on their site to your page. In simplest terms, link building is securing good links from relevant and trustworthy websites. One link from a reputable site is already considered a vote of confidence, so the more quality links you have, the more chances your site has at driving more traffic, and ultimately, ranking better on SERPs. A qualified San Jose SEO expert should be able to provide your site links from the high authority websites in your industry. Their methods are purely ethical and can even promote the authority and reputation of your business.
Local San Jose SEO marketing is an excellent way to market your San Jose business online. It greatly benefits local businesses that want to promote their products and services to customers in their community at the exact time customer are looking for them online. In optimizing your site for local SEO, part of this service includes improving the traffic of your site by targeting the ‘local pack’ or also known as 3-pack. This refers to the block of three business listings that are shown below the map in the local search results. All things found in the local pack are outsourced from your business’s Google My Business (GMB) profile, which is why it is essential for you to create one as it is a crucial part of Local SEO. Apart from Google My Business, your chosen San Jose SEO firm should also be able to submit your business’ information to several local site directories that have the most authority.
San Jose, California
If you want to immerse yourself in a cultural experience, there’s no better place than San Jose, California. Outdoor enthusiasts will also have a great time exploring the famous Los Gatos Creek and taking a walk at the Japanese Friendship Garden and History Park. As the third-most populous city in the US state of California, San Jose is a global city that is distinguished as a center of innovation due to its affluence, Mediterranean climate, and incredibly high cost of living. In fact, the city is considered one of the richest major cities in both the United States and the world. Additionally, San Jose is also known as the home for industry-giant headquarters including Adobe, eBay, PayPal, Hewlett-Packard, IBM, and so much more.