San Jose SEO
Running a business is a huge and economically rich city like San Jose can be a tough job to make. In fact, the San Jose metropolitan area is home to most millionaires and billionaires in the United States, which is closely associated with the city having the most expensive housing market in the nation. Suffice it to say, new San Jose businesses are now frantically looking for ways to help them step up their game and to level the playing field.
benefits of seo
Luckily for you, you can leverage the wonders of search engine optimization and have your business climb to the top of the success ladder. Below are some of the key benefits of SEO to your business in San Jose.
Results from a low-cost investment
Organic search listings are free. As opposed to AdWords and PPC that require you to pay per click, SEO can get your business listed at the top. With a small effort on your part and some money to pay for the SEO service of your agency, you can sit back and witness as your site gathers consistent traffic. In addition, your traffic doesn’t just decline when it stops, unlike your paid ads.
Boost in website traffic
Using Google analytics and reporting tools, you will be able to see a guaranteed increase in traffic. SEO will not give you immediate results but rather, it will provide you with a steady rate in your traffic after you have started on your SEO efforts. Through the use of tracking tools, you can monitor that traffic in your site and watch as more and more people visit your site, ultimately leading to higher sales.
Online users trust the search listings provided by Google and other search engines. By having an SEO strategy, your website gets the chance to be on the top listing, thus, increasing the trust of people in you. The lower your rank is in Google rankings, the more people become wary of your site.
Paid ads have lower conversion rates than SEO making SEO the better option when it comes to boosting your return on investment. A better ROI is just one of the many benefits of SEO that cannot be rivaled by other forms of marketing. Organic searchers attract people who are interested in and have searched for your brand/offering, which means they are actually looking for your product or services. Ads can be anyone since many people are prone to accidentally clicking on some ads but a hit from Google is surely more valuable.
Upgrades your business to a higher level
When planned and done right, SEO can drive thousands of visitors to your website a day. As a result, your company may have to expand to a bigger server to accommodate all the traffic and sales to your site. Your customer may also give some insights into the product/service they are searching for when they visited your site. SEO is a wonderful investment for your San Jose business and it has great potential in putting your businesses on a pedestal.
SEO Company in San Jose
San Jose is a beautiful and luxurious city in the US state of California. While some people consider it a dream to live in a city like San Jose, there are also others, especially business owners, who are struggling with how their business can stand out in the highly competitive market. On the bright side, there are several solutions for their problem and one of which is to hire a San Jose SEO company that will work on optimizing their site and improving their rankings.
Okay, so let’s say you’ve found your SEO company. It’s time for your conversion and suddenly they started spouting technical words such as link building, indexing, meta tags and so much more that are definitely out of your realm. You’re in a daze because although some words may have rung a bell, but others are foreign to you. So to help you understand better or grasp the SEO vocabulary, here are some terms that you can learn.
Analytics – this refers to website analytics tools like the popular Google Analytics. These kinds of tools are used to track user data on your website and such data include the number of visitors, where they have come from, and what are they doing on your site.
Anchor text – simply put, anchor texts are clickable texts within a link. This kind of text links to another location on the web. Anchor texts are used to gauge the relevancy and subject matter of the linked-to location.
Indexing – this process is used by search engines to crawl your site, duplicate your pages and store them, and then offer them to online users. Site indexing is crucial because if your site hasn’t been indexed, then Google won’t know its existence.
H1 tag – all H1 tags, be it coming from your posts or pages, are key indicators that will help relay the content on your page to search engines. It is the main headline of your page.
Title tag – your title tags accurately and concisely define the title of your document which is why search engines consider them as important indicators in determining your site’s content and its search ranking.
Meta description tag – this tag includes snippets of your content to provide brief but concise information about what your web page’s content is about. Meta descriptions are used by search engines as the descriptions of your page shown in the search engine result listing.
Long-tail – long-tail keywords refer to phrases that consist of three or more words that are used to target searchers who are looking for something relevant to your brand/offer. Although long-tail keywords are not so common, they are much simpler to target and convert into leads which is why many businesses put them into good use.
A/B testing – this is the process of presenting your site to visitors with an A version of your page while other visitors are seeing a B version. This is to track the behavior of your site visitors based on the version they are presented with and then to compare traffic and conversion rates.
SEO consultant in San Jose
Enormous corporations such as Paypal, eBay, Samsung, and Adobe are headquartered in the city of San Jose, California. With the presence of these companies and so much, it is not surprising many smaller businesses are struggling to keep up with the competition. But thanks to whoever thought of SEO, business owners can now breathe easily and sleep soundly after eliminating the huge burden they have to bear before investing in SEO.
What is SEO?
For those who are completely unfamiliar with the term SEO or search engine optimization, it is the process of boosting the ranking or online visibility of your site for organic results. Well-optimized is ranked highly on search results for specific keywords. In other words, if your site is not optimized, then it’ll be difficult for it to rank.
Be attuned to Google
Giant search engines like Google regularly change their algorithms and these algorithms are the ones that will determine the ranking of your site. One update in algorithms of Google can easily drop your ranking, or worse, ruin your business. Hence, it is important for you to hire an SEO expert who greatly understands Google’s algorithm. SEO experts have a deep understanding of what to do with the new changes and immediately take action to maintain your online presence.
How can a San Jose SEO expert help your business?
Okay, presuming that you want to boost your sales through your website but nothing has worked. You’ve also used various email campaigns and promotions and yet, there is still no progress. Or it could be that your site is ranking on Google’s first page for various keywords but not your top 10 targeted words. There are several elements that have caused all those things and this includes your site speed, content quality, number and quality of backlinks, bounce rate, site content relevancy, and many more.
What does an SEO expert do?
A successful SEO comes from practice and someone’s ability to be efficient at optimizing website structure and content. Some business owners perform SEO on their own without hiring an SEO expert and there are also those that are not capable of executing SEO. So if you’re one of the latter, then take a look at what a typical SEO workflow is or what your SEO expert can do for your business.
Finding the right keywords to use so that you can get as much relevant and quality traffic as possible.
Optimizing your pages for certain keywords in order to make sure that traffic goes to your pages.
Inspect your pages for broken links, proper heading structure, and image tags.
Researching and studying the keywords, strategies, social media reach, and the paid ads of your competitors.
This service will optimize local businesses with local directory listings.
In optimizing your site for speed, your SEO expert considers factors like the webserver, hosting company, content, platform, images, and videos.
Keeping track of new backlinks, spam backlinks, and competitor backlinks.
The Right Decision For Your Business
We use ethical, powerful search engine optimization marketing strategies that stand the test of time. By partnering with us, you have everything to gain, and you can relax and sleep well knowing that you made the right decision.
as seen in
Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
SEARCH ENGINE OPTIMIZATION RANKING FACTORS
It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are ranking factors that I consider to be some of the most important – included with each SEO campaign.
Selecting the proper search terms to target and rank for is one of the most important steps in the “researching keywords” process. We find the best search phrases with the highest buyer intent and chance of a conversion.
It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO San Jose is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Not a ranking factor but important nonetheless. Comprehensive, intuitive monthly ranking reports that reveal the daily ranking position over a given time frame for every targeted search term.
Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.
Refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing, and more.
website page speed
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast-loading site rank higher, but it also provides a better visitor experience.
web core vitals
A new set of factors Google considers important as it relates to user experience interaction and page speed metrics. Rolling out an update sometime in May or June 2021.
san jose seo services we offer
We provide ethical search engine optimization services that have stood the test of time – 23 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to local businesses as well as several national brands we work with.
Are you on the first page for your targeted, money search terms?
I have over two decades of experience in search engine optimization for local companies.
I’m always testing and keeping up with the latest algorithmic changes and ranking techniques when it comes to an effective SEO strategy. Call me when you are ready to get serious about your online presence.
How fast do your website pages load?
Up-time and speed are two critical components of website hosting where search engine marketing is concerned.
Once you become a client we get your website hosted on a top cloud server such as Amazon AWS, Google Cloud, or similar. With near 100% uptime and a blazing fast site, your rankings are guaranteed to improve.
How professional does your current website look?
We design appealing, search engine-friendly websites for our San Jose, CA clients keeping UX in mind.
Not only do they look great but they convert more sales for your business – and rank highly in search results. First impressions are everything online.
Are you satisfied with your brands’ current social presence?
Having a strong social presence is a necessity if you’re serious about selling your products or services on the internet.
It is an established fact that social media marketing plays a vital part in search engine ranking.
Does your website have engaging, informative content?
It has been said that content is “King” when it comes to SEO.
Also, we tweak your existing content and establish KPIs. We create new, engaging articles and posts that search engines love.
Is your brand mentioned and cited from industry and geo-relevant websites?
We create citations along with brand mentions and local authority backlinks.
We also optimize your Google My Business listing and ensure your NAP (name, address, phone) is consistent across the web.
REMEMBER: You’re not just a client – you’re a partner.
Frequently Asked Questions
What is SEO?
SEO (also known as “search engine optimization”) is the process of ranking your website higher in the search results for your targeted search term.
Why should I hire an SEO company?
If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring an experienced, professional SEO expert is the best choice.
How much does SEO cost?
This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries. If you want high ROI and great results contact us today!
What is the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results. Like highly targeted, qualified leads? Give us a call.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.
What makes you different from other SEO companies?
The biggest difference between Bobs SEO and the majority of other California-based digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be dealing with.