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SEO Consultant in San Jose, CA

 

With the influx of booming businesses and large corporations in the area, it’s more important than ever for local business owners to leverage an effective San Jose SEO strategy. Search Engine Optimization is short for SEO and involves the use of strategies and practices that help drive more organic traffic to a website by acquiring first-page ranking positions in search engines such as Google, Yahoo, and Bing. A good San Jose SEO consultant like Bobs SEO uses proven SEO methods for their clients that give them scalable and long-lasting results. Their approach is systematic and normally starts with an in-depth audit followed by a thorough analysis and optimization of on-page SEO, content, offsite SEO, then finally, link building.

Website Audit and Analysis

One of the initial and crucial steps in executing a proper search engine optimization campaign is starting with a detailed analysis and audit. In this step, a San Jose SEO expert will look at your site’s online presence and compare it to some of your top-ranking rivals. This process will give you a deeper understanding of why your site is not driving enough traffic or why your sales and conversions have remained static. An in-depth San Jose SEO audit is not a quick process. When done properly, it could take several days, especially if you have a bigger website. However, on average, it will take 2 to 3 full days for a San Jose SEO company to run an audit on an average-sized business website.

Keyword Research

Keywords are integral parts of a good search marketing analysis and campaign. In this step, your San Jose SEO team of digital marketing specialists will look for the most predominant keywords on your pages and fine-tune your content to match with both keywords and your service priorities. Suffice it to say, keyword research is the bloodline of San Jose SEO. It is the very first step for developing a successful SEO strategy for your website. It helps drive targeted audiences to your site through a search engine. Through keyword research, online users will find it easier to get relevant results from search queries. If you don’t know which word or search term you want your site to rank at the top position, chances are, you also won’t be able to optimize your images, pages, and content strategy in a way that will draw more qualified traffic to your site.

On-Page Optimization

On-page optimization is a procedure done to ensure that your site is built to perform well in ranking and capture more traffic by optimizing multiple components within your website. Every single factor of on-page San Jose SEO is within your control in your site’s interface, which is why it is crucial to do it correctly. On-page factors encompass both the front end (content) and the backend (HTML code) of your site. Google’s algorithms take into account the quality and user-friendliness of your website in terms of how: 1) their crawlers interact with your HTML code and 2) how real humans interact with your site content. Your San Jose SEO expert should be able to cover each aspect (e.g., page titles, headings, meta descriptions, URLs, and page content) of on-page SEO to increase your site’s chances of ranking better.

Content Marketing

Content is the foundation of a solid online presence. It is also through content marketing that a website can drive more profitable customer or incite client actions by focusing on using valuable and relevant content. San Jose SEO without content marketing is like taking the soul out of a human’s body. In particular, SEO is structured and planned around content marketing since every website needs keywords, words, substance, etc. So in order to achieve success, both SEO and content marketing must complement each other. That said, not anyone has enough skills to write quality business content. In some cases though, an SEO company in San Jose, CA also provides content marketing services wherein they have their own experienced writers that have significant backgrounds in San Jose SEO content creation and writing.

Link Building From an Expert SEO Agency

Quality weighs more than quantity when it comes to link building. Link building is the practice of promoting your website to other websites with the main goal of getting a link on their site to your page. In simplest terms, link building is securing good links from relevant and trustworthy websites. One link from a reputable site is already considered a vote of confidence, so the more quality links you have, the more chances your site has at driving more traffic, and ultimately, ranking better on SERPs. A qualified San Jose SEO expert should be able to provide your site links from the high authority websites in your industry. Their methods are purely ethical and can even promote the authority and reputation of your business.

Local SEO

Local San Jose SEO marketing is an excellent way to market your San Jose business online. It greatly benefits local businesses that want to promote their products and services to customers in their community at the exact time customer are looking for them online. In optimizing your site for local SEO, part of this service includes improving the traffic of your site by targeting the ‘local pack’ or also known as 3-pack. This refers to the block of three business listings that are shown below the map in the local search results. All things found in the local pack are outsourced from your business’s Google My Business (GMB) profile, which is why it is essential for you to create one as it is a crucial part of Local SEO. Apart from Google My Business, your chosen San Jose SEO firm should also be able to submit your business’ information to several local site directories that have the most authority.

San Jose, California

If you want to immerse yourself in a cultural experience, there’s no better place than San Jose, California. Outdoor enthusiasts will also have a great time exploring the famous Los Gatos Creek and taking a walk at the Japanese Friendship Garden and History Park. As the third-most populous city in the US state of California, San Jose is a global city that is distinguished as a center of innovation due to its affluence, Mediterranean climate, and incredibly high cost of living. In fact, the city is considered one of the richest major cities in both the United States and the world. Additionally, San Jose is also known as the home for industry-giant headquarters including Adobe, eBay, PayPal, Hewlett-Packard, IBM, and so much more.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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