San Diego SEO

Tired of your San Diego competition ranking higher than you in the search results? If so, you're in the right place!
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.

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SEO Ranking Factors

It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are the factors that I consider to be some of the most important.

Keyword Research

Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process.

We find the best search phrases with the highest buyer intent and chance of conversion.

Website Architecture

It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site.

Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social Presence

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned.

We send Google the right social signals so that they will give your business the recognition it deserves.

User Experience

You should strive for a good user experience for every website visitor that lands on your web page.

The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Monthly Reports

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. 

Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO

Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. 

Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.

Off-Page SEO

Refers to all of the ranking signals that occur "off page" (NOT included within the website code). 

Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing sharing and more.

Website Page Speed

Website speed can not be overstated in its importance when it comes to ranking in the search results. 

Not only does a fast loading site rank higher, but it also provides a better visitor experience.

Our San Diego SEO Services

We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, San Diego area companies as well as national clients.

SEO

Are you on the first page for your targeted, money search terms?

I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.

Give me a call when you are ready to get serious about your online presence.

Cloud Hosting

How fast do your website pages load? 

Up-time and speed are two critical components of website hosting where search engine optimization is concerned. 

We will get your website set up on a top tier cloud server such as Amazon AWS, Google Cloud or similar. With near 100% uptime and a blazing fast site your rankings are guaranteed to improve.

Web Design

How professional does your current website look?

We design appealing, search engine friendly websites for our clients keeping UX in mind. 

Not only do they look great but they convert more sales for your business. First impressions are everything online.

Social Media

Are you satisfied with your brands' current social presence?

Having a strong social presence is a necessity if you're serious about selling your products or services on the internet. 

It is an established fact that social media marketing plays a vital part in search engine ranking.

Content Marketing

Does your website have engaging, informative content?

It has been said that content is "King" when it comes to SEO. 

We optimize your existing content and establish KPI's. We create new, engaging articles and posts that search engines love.

Local Maps SEO

Is your brand mentioned and cited from industry and geo relevant websites?

We create citations along with brand mentions and local authority backlinks. 

We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.

Frequently Asked Questions

"What is SEO?"

SEO (also known as "search engine optimization") is the process of ranking your website higher in the search results for your targeted search term.

"Why should I hire an SEO company?"

If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring a professional SEO is the best choice.

"How much does SEO cost?"

This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries.

"How long does it take to rank?"

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.

"What's the difference between SEO and SEM?"

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

"What makes you different from other SEO firms?"

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I'm the only one you will be dealing with.

SEO Services San Diego

San Diego SEO (search engine optimization) is the practice of optimizing a website with the intent of encouraging search engines like Google and Bing to display the site on the first page of their respective SERPs. In other words, the better your SEO strategy is, the higher your site ranking will be in search engines.

For instance, if your company specializes in mattresses then a properly structured and implemented SEO strategy should be able to display your site on the first page whenever users search for “mattress store San Diego.”

Factors in Determining Your San Diego Website’s Ranking

There are over hundreds of essential factors that Google and other search engines use in determining the ranking of a San Diego business website. That said, we will give you the three most important factors and these include keywords, website optimization, and backlinks/website authority.

1. Keywords

Keywords, as a whole, plays a big part in an effective SEO strategy. In this case, keywords pertaining to the words and phrases people use in searching the web. These are the words and key phrases that online users search for when looking for information. Keywords also pertain to any word or phrase that describes the topics your site is about. When used the right way, the keywords and other related phrases can greatly influence your site’s ranking on search engines.

2. Website Optimization

While content is indeed a crucial element, an effective SEO strategy is more than just that. The built, structure and design are also essential components of a well-optimized website. These factors are classified as one category, known as on-page SEO together with other factors such as meta tags, sitemaps, images, and site architecture. So, hire yourself an SEO agency that will ensure each of your site’s components is properly optimized for an all-out performance on search engines.

3. Backlinks/Website Authority

Another factor that is just as important as content and site optimization is your backlinks or website authority. A website’s worth and reliability rely on its usefulness to searchers, which is determined by Google or other search engines. In determining your site’s authority, Google refers to the number of sites that link back to your content.

Additionally, those links should also be coming from high authority websites in order to make a substantial impact on your ranking. On the other hand, too many links from non-authoritative sites could potentially harm your ranking.

4. Mobile-friendliness

The mobile-friendliness of websites is another main quality that search engines consider when ranking them. Mainly because more and more people today are now using mobile devices in accessing the web, which is one of the primary reasons behind the changes in the way Google ranks search results. On top of that, there’s no escaping Google’s mobile-first index, which aims to pick the best mobile-optimized websites in the web and reward them, rather than sites that are only optimized for desktop use.

So, if your site isn’t still optimized for mobile devices, don’t waste time and seek out SEO companies in your area, otherwise, you risk harming your page rankings.

We are your San Diego SEO Company

Like in-house experts, SEO firms and agencies bring to your business the advantage of field experience in fact, SEO companies are likely to have more experience than specialists. There are many agencies today that neglect the new optimization practices and trends and in doing so, only a handful of them are able to stay in business for long. SEO companies work around successes and referrals so as a client, you can have the assurance that a San Diego SEO company has your best interest at heart and is well- versed with the SEO industry.

Another main advantage of hiring an SEO agency is that you only pay for the work done. Reliable SEO companies will perform an audit on your site and provide a proposal for recommended activities, their reasons behind those recommendations, and as well as the budget needed to complete the said activities. You only pay for the work rendered, which can be less pricey than hiring someone as a full-time employee.

That said, many business and site owners find the cost of hiring an agency pretty intimidating, especially if they’re all new to this SEO matters. However, you also have to think about the potential growth in your revenue that an effective optimization will bring to you over time. So when you consider that factor and compare it to the cost of hiring in-house, then you’ll find out that you’re actually getting a good deal out of your choice of outsourcing SEO services from a San Diego SEO expert.

Get started with SEO now!

Launching an SEO campaign is absolutely nothing to sneeze at. While one may argue that they can do SEO their own, one thing you should know is that DIY SEO is rarely effective. What’s more, making a poor decision when hiring an SEO specialist can also be expensive, not to mention harmful in some cases. So when you have the budget, the energy, and will to truly venture into the SEO world, only then can you consider going down that SEO road.

Also, keep in mind that giant search engines like Google are very particular on their guidelines so once a website is found to be engaging in SEO tactics that go against their rules, then that website is surely going to suffer, both in ranking and online reputation. Therefore, it is of paramount importance for you to find the right San Diego SEO services provider to help you push your business to the top.

San Diego, California

Situated on the coast of the Pacific Ocean, San Diego is a city in the state of California. It is the second-largest city in California next to Los Angeles and is known for its year-round sunny climate along with its natural-deep water harbor and wide- ranging beaches.

Suffice it to say, San Diego’s attractions are everything to do with outdoors. From the famous SeaWorld and LEGOLAND theme parks to the stunning historic grounds and museums of Balboa Park, you can easily have a great time with your family and friends in the lovely city.

As for San Diego’s economy, the largest sectors are occupied by defense and military, tourism, international trade, and research and manufacturing. In fact, the city was once declared as the best city in the country to start a startup or small business.

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