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SEO Expert in Sacramento, CA

 

Sacramento SEO revolves around the use of technical and creative activities which are typically categorized into two parts: onsite SEO and offsite SEO. These two terms will differentiate the practices that can be performed on your website and away from your website.

These activities need expertise and knowledge, often from various professionals as the skillsets necessary to perform all those activities at a high level, are quite different, however, they can also be learned. But if you don’t have the time to learn SEO by yourself, then your best option is to hire a professional Sacramento SEO expert or agency.

On-Page SEO

Onsite SEO includes activities performed on your website to boost its organic visibility. Essentially, this means optimizing your site and content to improve the relevancy, accessibility, experience for your visitors. Some of the common onsite activities are:

Keyword research

this activity entails determining which words and how frequently those words are used by prospective customers when looking for a brand product, or service. A Sacramento SEO company also has to understand user intent and expectations from their search when performing keyword research.

Technical auditing

this process will ensure that your website can be indexed and crawled by search bots, is properly geo-targeted, and is free from errors or user experience hindrances.

Onsite optimization

an SEO agency works on onsite optimization by improving your site structure, navigation, and content relevancy to help them shift their focus on key areas and target relevant search terms.

User experience

improving the UX (user experience) of your website includes highlighting your brand’s expertise, authority, and trust through your content pieces. This way, your website will be easier and faster to use, and more importantly, it’ll provide users with the best possible experience.

Off-Page SEO

Whereas onsite SEO refers to optimization activities done inside your website, offsite SEO, on the other hand, are activities performed outside your site to improve its organic visibility. This particular activity is often referred to as ‘link building’ that increases the amount of reputable and authoritative links from other sites, as these links will be factored in by search engines in determining your site ranking. Some of the common offsite activities are:

Content marketing

by producing amazing content, reputable websites will want to naturally link to those content of yours. Content may come in various forms such as a how-to guide, a story, infographics, a news article, or research with compelling data.

Digital PR

PR will attract other websites to talk and link to your site. This process might include generating external publications, original research or studies, quotes, expert interviews, and many more.

Outreach & promotion

this involves getting in touch with key media personnel, bloggers, or influencers about your brand or content to earn coverage and ultimately, gather links for your website.

Promote Your Sacramento Business

SEO is an internet marketing strategy that promotes the online visibility of websites in the search engine results pages. An expert in Sacramento SEO can raise the rankings of a website in Google organic search by using specific, time-tested search engine optimization techniques. This increases the targeted traffic to the websites, improves brand recognition as well as maximizing profits. With that in mind, let’s dig deeper into how SEO can benefit your Sacramento business.

Attracts New Customers to Your Website

SEO will benefit your business by increasing the number of visitors to your business website. A Sacramento, California SEO consultant will optimize your website to help it appear at the top of the SERPs (search engine results pages). The higher a business appears on the results page, the more clicks it receives on the search engine listing. This greatly increases the chances of selling to your potential customers.

Improves Brand Recognition and Credibility

Customers associate the best brands with higher listings in Google. A top SEO professional will make sure your Sacramento based business is ranked at the highest position possible in Google to make your brand visible. They will also make your website user-friendly resulting in more visits and subsequently a strong web presence. This gives your website legitimacy and credibility.

Gives Lasting Results

Unlike other forms of advertising like pay per click that are associated with short-lived results, SEO gives long-lasting results. Once your website is ranked top of search engine rankings, it can be difficult for your competition to surpass you.

Saves Time

Starting and managing a successful SEO campaign is a very time-consuming exercise. It is therefore prudent to have it done by a qualified Sacramento SEO company in California. This will save you time to focus on improving other aspects of your business. Additionally, you probably won’t have all the required skills and expertise to do the campaign on your own.

Much Higher ROI

Hiring an experienced Sacramento SEO for your company virtually guarantees higher returns on investment. This is because they will utilize all of their experience and skill to rank your company website higher in the search engines for your targeted search terms.

Broadens Reach

An SEO expert in Sacramento, California will customize your website to reach the desired customers in your target market. This will make it possible for customers to search for the kind of products you offer to reach you easily leading to an expansion in your customer base. Companies that use SEO for their business grow their customer base twice as fast as those that do not.

Beats Your Competition

In today’s digital world, failure to utilize SEO gives your competitors an edge over you in terms of market control. Working with an expert SEO in Sacramento for your company will put your company ahead of your competitors. This goes a long way in boosting your bottom line and the growth of your company.

Sacramento, California

Aside from being known as the capital of California, Sacramento is also popular for being the fastest-growing major city in California, all thanks to its notable financial center and the city being a major educational hub. One of the trademarks of the Sacramento city is its abundance of trees, which includes elms, oaks, and sycamores, thus, earning the nickname, ‘City of Trees.’

Historical fact: The original city was once underground where a large network of tunnels was constructed beneath the foundation of the city for people to take shelter from a massive storm and flooding.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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