Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Sacramento area companies as well as national clients.
How to do SEO
Sacramento SEO revolves around the use of technical and creative activities which are typically categorized into two parts: onsite SEO and offsite SEO. These two terms will differentiate the practices that can be performed on your website and away from your website.
These activities need expertise and knowledge, often from various professionals as the skillsets necessary to perform all those activities at a high level, are quite different, however, they can also be learned. But if you don’t have the time to learn SEO by yourself, then your best option is to hire a professional Sacramento SEO expert or agency.
Onsite SEO includes activities performed on your website to boost its organic visibility. Essentially, this means optimizing your site and content to improve the relevancy, accessibility, experience for your visitors. Some of the common onsite activities are:
Keyword research - this activity entails determining which words and how frequent those words are used by prospective customers when looking for a brand product, or service. A Sacramento SEO company also has to understand user intent and expectations from their search when performing keyword research.
Technical auditing - this process will ensure that your website can be indexed and crawled by search bots, is properly geo-targeted and is free from errors or user experience hindrances.
Onsite optimization - an SEO agency works on onsite optimization by improving your site structure, navigation, and content relevancy to help them shift their focus on key areas and target relevant search terms.
User experience - improving the UX (user experience) of your website includes highlighting your brand’s expertise, authority, and trust through your content pieces. This way, your website will be easier and faster to use, and more importantly, it’ll provide users with the best possible experience.
Whereas onsite SEO refers to optimization activities done inside your website, offsite SEO, on the other hand, are activities performed outside your site to improve its organic visibility. This particular activity is often referred to as ‘link building’ that increases the amount of reputable and authoritative links from other sites, as these links will be factored in by search engines in determining your site ranking. Some of the common offsite activities are:
Content marketing - by producing amazing content, reputable websites will want to naturally link to those content of yours. Content may come in various forms such as a how-to guide, a story, infographics, a news article, or research with compelling data.
Digital PR - PR will attract other websites to talk and link to your site. This process might include generating external publications, original research or studies, quotes, expert interviews, and many more.
Outreach & promotion - this involves getting in touch with key media personnel, bloggers, or influencers about your brand or content to earn coverage and ultimately, gather links for your website.
7 Benefits of SEO to Promote Your Local Sacramento Business
SEO is an internet marketing strategy that promotes the online visibility of websites in the search engine results pages. An expert in Sacramento SEO can raise the rankings of a website in Google organic search by using specific, time-tested search engine optimization techniques. This increases the targeted traffic to the websites, improves brand recognition as well as maximizing profits. With that in mind, let’s dig deeper into how SEO can benefit your Sacramento business.
1. Attracts New Customers to Your Website
SEO will benefit your business by increasing the number of visitors to your business website. A Sacramento, California SEO consultant will optimize your website to help it appear at the top of the SERPs (search engine results pages). The higher a business appears on the results page, the more clicks it receives on the search engine listing. This greatly increases the chances of selling to your potential customers.
2. Improves Brand Recognition and Credibility
Customers associate the best brands with higher listings in Google. A top SEO professional will make sure your Sacramento based business is ranked at the highest position possible in Google to make your brand visible. They will also make your website user-friendly resulting in more visits and subsequently a strong web presence. This gives your website legitimacy and credibility.
3. Gives Lasting Results
Unlike other forms of advertising like pay per click that are associated with short-lived results, SEO gives long-lasting results. Once your website is ranked top of search engine rankings, it can be difficult for your competition to surpass you.
4. Saves Time
Starting and managing a successful SEO campaign is a very time-consuming exercise. It is therefore prudent to have it done by a qualified Sacramento SEO company in California. This will save you time to focus on improving other aspects of your business. Additionally, you probably won’t have all the required skills and expertise to do the campaign on your own.
5. Much Higher ROI
Hiring an experienced Sacramento SEO for your company virtually guarantees higher returns on investment. This is because they will utilize all of their experience and skill to rank your company website higher in the search engines for your targeted search terms.
6. Broadens Reach
An SEO expert in Sacramento, California will customize your website to reach the desired customers in your target market. This will make it possible for customers searching for the kind of products you offer to reach you easily leading to an expansion in your customer base. Companies that use SEO for their business grow their customer base twice as fast as those that do not.
7. Beating Your Competition
In today’s digital world, failure to utilize SEO gives your competitors an edge over you in terms of market control. Working with an expert SEO in Sacramento for your company will put your company ahead of your competitors. This goes a long way in boosting your bottom line and the growth of your company.
Aside from being known as the capital of California, Sacramento is also popular for being the fastest-growing major city in California, all thanks to its notable financial center and the city being a major educational hub. One of the trademarks of the Sacramento city is its abundance of trees, which includes elms, oaks, and sycamores, thus, earning the nickname, ‘City of Trees.’
Historical fact: The original city was once an underground where a large network of tunnels was constructed beneath the foundation of the city for people to take shelter from a massive storm and flooding.