I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.
Give me a call when you are ready to get serious about your online presence.
We create citations along with brand mentions and local authority backlinks.
We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.
Local SEO and website optimization are important. Rochester SEO affects all facets of your website and it assumes many forms. Many people think that there’s a magic formula that will put their website on top of Google and other search engine rankings. Well, sorry to burst your bubble, but there’s no truth in that. Rather, the truth is less exciting than the notion of magic. Or at least that’s the case for business and site owners. However, for SEO Rochester companies like us, things are much more exciting from here on out.
Our Rochester optimization specialists look at every single aspect of your SEO campaign. SEO, by the way, is the thorough analysis of on-page content, business listing optimization, relevant backlinking, off-page SEO Rochester, and page load time, all the while ensuring that search engines can clearly understand what your site is about. So for instance, if Google has to go the extra mile in sifting through your site’s irrelevant content just so they can learn who you are and what you do, there’s a huge chance that your competitor(s) will outrank you. This is especially the case if their website can clearly relay its message to search engines.
Structured Page Content and On-Page SEO Rochester
Are you eager to share your business story with the world? Great! That’s the spirit. You should take pride in the history of your Rochester business. Writing our story, as well as the offerings your company has should be a given when communicating your business to potential customers online.
In other words, your site visitor should have an easy time seeing and reading all the services and products that you offer. The same thing goes for search engines like Google and Bing. Again, if a search engine has to go through several “stories” but only a few structured contents that are web-optimized, the message you’re trying to get across gets muddled.
Online consumers tend to search in a more natural way of using organic search queries. By natural or organic queries, we mean those that what they’re looking for and where they’re located. For example, their query could be “plumber in Rochester” or “Rochester SEO company.” Moreover, if your content is properly optimized for your offering and location, Google can easily identify your business for what it really is, say, a plumbing service company that offers services in Rochester.
Off-page SEO Rochester
Off-page SEO is something that most people never see despite its grave importance to SEO. It can be described as back-end information that is fed to search engines so they can see what a site is about in as few words as possible. Off-page SEO includes meta descriptions, meta keywords, and page titles.
It can be quite a challenge to choose your back end keywords for off-page SEO since there are often character limits. On the bright side, however, it limits your chances of keyword stuffing, which is great since such a practice is very frowned upon in the Rochester SEO experts world. The secret here is to have off-page content that’s within the character count, while still ensuring the content’s relevance to what’s on your page. Google Keyword Planner is a free tool that you can use to select the right keyword choices.
Consistency is the key
If we live in the perfect world, consistency would be present every time your search for info on a certain brand or company. Consistency is an integral part of your Rochester SEO services strategy because it serves as a validation to search engines as to who you are and what you do. One of the simplest ways to look at SEO is to ensure that anyone can easily find information about your business, including search engine bots. So, when the bot crawls the internet to validate your company, the info should be the same as the one you’re showing on your website. This includes phone numbers, email addresses, physical addresses, products, and/or services, links, and descriptions.
Rochester, New York
From its humble beginnings as the biggest flour manufacturer in the country, present-day Rochester is more commonly known as a thriving city with a knack for innovation. It's also home to a huge number of festivals and exhibitions throughout the year. If you’re into the outdoors, then you can have your fill of fun in over 12,000 acres of parks and other attractions like water parks and amusement. Visit the Eastman House for a closer look at its stunning gardens during the summer and the gingerbread house exhibit in the winter. One common knowledge about Rochester and its people is that they’re big on festivals.
A great example of this deeply-rooted custom is the beautiful Annual Lilac Festival that occurs in Highland Park. You can take part in this 10-day event in late May and see over 500 varieties of lilac. For a unique experience in Rochester, try stopping by the RMSC Strasenburgh Planetarium. It’s open to the public and you can take advantage of their free telescope viewing. The place uses a star projector so you can see some stars like you’re viewing them with your naked eye on a perfect viewing night.
Rochester SEO Ranking Factors