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Local SEO in Rochester, NY

 

Local SEO and website optimization are important. Rochester SEO affects all facets of your website and it assumes many forms. Many people think that there’s a magic formula that will put their website on top of Google and other search engine rankings. Well, sorry to burst your bubble, but there’s no truth in that. Rather, the truth is less exciting than the notion of magic. Or at least that’s the case for business and site owners. However, for SEO Rochester companies like us, things are much more exciting from here on out.

Our Rochester optimization specialists look at every single aspect of your SEO campaign. SEO, by the way, is the thorough analysis of on-page content, business listing optimization, relevant backlinking, off-page SEO Rochester, and page load time, all the while ensuring that search engines can clearly understand what your site is about. So for instance, if Google has to go the extra mile in sifting through your site’s irrelevant content just so they can learn who you are and what you do, there’s a huge chance that your competitor(s) will outrank you. This is especially the case if their website can clearly relay its message to search engines.

Structured Page Content and On-Page SEO Rochester

Are you eager to share your business story with the world? Great! That’s the spirit. You should take pride in the history of your Rochester business. Writing our story, as well as the offerings your company has should be a given when communicating your business to potential customers online.

In other words, your site visitor should have an easy time seeing and reading all the services and products that you offer. The same thing goes for search engines like Google and Bing. Again, if a search engine has to go through several “stories” but only a few structured contents that are web-optimized, the message you’re trying to get across gets muddled.

Online consumers tend to search in a more natural way of using organic search queries. By natural or organic queries, we mean those that what they’re looking for and where they’re located. For example, their query could be “plumber in Rochester” or “Rochester SEO company.” Moreover, if your content is properly optimized for your offering and location, Google can easily identify your business for what it really is, say, a plumbing service company that offers services in Rochester.

Off-page SEO Rochester

Off-page SEO is something that most people never see despite its grave importance to SEO. It can be described as back-end information that is fed to search engines so they can see what a site is about in as few words as possible. Off-page SEO includes meta descriptions, meta keywords, and page titles.

It can be quite a challenge to choose your back end keywords for off-page SEO since there are often character limits. On the bright side, however, it limits your chances of keyword stuffing, which is great since such a practice is very frowned upon in the Rochester SEO experts world. The secret here is to have off-page content that’s within the character count, while still ensuring the content’s relevance to what’s on your page. Google Keyword Planner is a free tool that you can use to select the right keyword choices.

Consistency is the key

If we live in the perfect world, consistency would be present every time your search for info on a certain brand or company. Consistency is an integral part of your Rochester SEO services strategy because it serves as a validation to search engines as to who you are and what you do. One of the simplest ways to look at SEO is to ensure that anyone can easily find information about your business, including search engine bots. So, when the bot crawls the internet to validate your company, the info should be the same as the one you’re showing on your website. This includes phone numbers, email addresses, physical addresses, products, and/or services, links, and descriptions.

Rochester, New York

From its humble beginnings as the biggest flour manufacturer in the country, present-day Rochester is more commonly known as a thriving city with a knack for innovation. It’s also home to a huge number of festivals and exhibitions throughout the year. If you’re into the outdoors, then you can have your fill of fun in over 12,000 acres of parks and other attractions like water parks and amusement. Visit the Eastman House for a closer look at its stunning gardens during the summer and the gingerbread house exhibit in the winter. One common knowledge about Rochester and its people is that they’re big on festivals.

A great example of this deeply-rooted custom is the beautiful Annual Lilac Festival that occurs in Highland Park. You can take part in this 10-day event in late May and see over 500 varieties of lilac. For a unique experience in Rochester, try stopping by the RMSC Strasenburgh Planetarium. It’s open to the public and you can take advantage of their free telescope viewing. The place uses a star projector so you can see some stars like you’re viewing them with your naked eye on a perfect viewing night.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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