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Back when SEO was simpler, ranking your website for a search engine was as easy as stuffing your site with keywords. In fact, relevant keywords were never a requirement to achieve a high ranking. In those days, many website owners took the opportunity to fill their sites with irrelevant keywords just to rank better. SEO back then was focused on those things, so many website owners neglected their visitors. As a result, the visitors only visited those sites only once and never looked back. However, the circumstances are now different. How? Continue reading to know more.
The SEO that we have today has completely changed to an all-new level. A few years ago, your site will be on a better ranking if you cram it with keywords, but try doing it today with Google’s new algorithm, and you’ll see your site get banned. Instead of getting rewarded for having too many keywords, your site will now be faced with punishment. It’s quite a turn, right? Furthermore, Google has tightened its rules and regulations when putting relevant keywords in the content you publish on your site. Now, the visitor’s interest is one of the top priorities. Its main purpose is to keep the customers on visiting your site. Therefore, quality content is now prevalent.
“Content Is King”
SEO experts and webmasters said that “Content Is King.” Do you think so, too? In the first place, your site’s content is the very first thing that will attract potential visitors to your site so to say content is king is true. In fact, content is even more important than your products or services. Shocking, right? So, make sure to create good content and if you’re not so sure of your writing skills, I suggest you seek the help of a writer, specifically a writer who knows his/her way around SEO-optimized content.
Quality and Quantity
By quality, I mean the quality of your website’s content. The articles or content you publish on your site must be 100% typo and grammatical error-free. Of course, your content should also make sense to your visitors. Moreover, integrate your content with relevant keywords and keep it interesting and informative. Your objective should be that your visitors can at least learn something valuable from your site.
Quantity, on the other side, refers to the amount of content on your website, or it can be the number of articles or blog posts posted. Keep your site updated regularly with new content so that your visitors will keep on coming back.
Get an Expert to Help You with Quality
Aside from keyword optimization, you may want to let a professional help you in quality checks to ensure that your website is not stuffed with useless words. An expert can also lend you a hand to certify that your website is appropriate for any users.