While most small businesses are handling their marketing strategies on their own, a small percentage is composed of those who are outsourcing to tend to their marketing and advertising needs. And so, if you are part of that small population who are employing outside marketing services and one of those services is SEO, then possibly, you may have experienced some problems regarding SEO. For instance, your ranking may have dropped even further below to the point of oblivion. Or if not, maybe your rankings have increased. However, most of your visitors don’t navigate past the first page.
Bearing those in mind, here are the three steps that you can take whenever you notice some SEO-related problems in your site, especially if your marketing firm is in the middle of implementing your SEO campaign.
1 – Pay attention to what they are doing
Whoever is assigned to your SEO, don’t just leave them be thinking that they know what they are doing since it’s their job. The main point here is that whenever your site experience visibility, ranking, or any conversion-related problems, your SEO specialist is the first one to be questioned. Regardless of how low or how much you are paying, it doesn’t matter. It remains the fact that you are paying, which means they have to work for it. Other problems could be having shady backlinks. Or, maybe, you want to know what methods they are using and how effective those are in ranking your website.
Voice out your concerns. Your search engine marketing specialist should be able to answer them. That said, not everything wrong that happens on your site is because of them. There are times that external factors have contributed significantly to these problems.
2 – Fire them if you must
It’s best to opt for an SEO retainer, especially for startups. You may not find their service desirable, so you need to have the option to fire them when needed to. If their SEO efforts are not getting you the results you wanted even after a couple of months, then it may be time to consider replacing them seriously. If such is the case, let them know your terms that if they cannot provide your desired outcomes, then you may have to relieve them of their obligation to your business. This may prompt them to work harder in their jobs.
3 – Learn more about SEO
When it’s time to sign a contract deal with your new SEO expert, you will need to have a clear head. Getting out of a bad SEO experience should teach you to upgrade your knowledge of SEO. To avoid the same mistake from happening again, arm yourself with the SEO skills and knowledge that will ward off any firms that may take advantage of you. First off, know the difference between professional SEO experts and normal counterparts. Second, research about the best SEO practices that are favored by big search engines. So if things go wrong, you can do something about it, instead of staying helpless like before.