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Plano SEO Consulting

 

Nowadays, ranking high in search engines is one of the top priorities of many local businesses. However, it’s quite ironic that only a few could truly make this goal into a reality. SEO is a unique method only a local company would know best. During the past several years, more and more small companies have employed a search engine optimization (SEO) plan. Now, think about the answer to this question-are your competitors using Plano SEO to gain more customers who could have been yours? If the answer is yes, then your business is in dire need of SEO, if you aren’t already using it.

Small business websites have so much potential to go beyond just the equivalent of an online business card. Through the right digital marketing strategy and SEO optimization, a website can bring in a terrific number of leads for your company to increase its sales. Our Plano SEO experts work at developing a detailed plan to boost your rankings on Google and other search engines like Bing and Yahoo.

We take time to understand the depths of your brand and business’s specific needs so we can customize your Plano SEO services and digital marketing strategy. In doing so, we can achieve our objectives of bringing in traffic and qualified leads to your Plano business website. If you are determined on improving your Google ranking and wished to be at the top of the pack online, then using an SEO strategy is a must.

SEO content development

Visuals aren’t everything, especially not when it comes to small business websites. While having a visually appealing website is important, the same goes for your website content. Effective content must interest and engage your visitors and customers, in addition to selling your products or services. Thus, writing a good SEO Plano copy and unique content is crucial for all three–your company, the online users, and Google.

Determining the right balance of information and relevant keywords is an art that requires skill. SEO is an evolving practice where search bots are subjected to nearly daily changes. By having a content-driven strategy to capture current trends and implement modifications, you can then outpace competitors. Our Plano SEO agency will provide your business with a professional copy that is optimized for your keywords and can attract customers to purchase.

SEO consulting and planning

As part of our SEO services, it is our job to analyze your website and develop a plan with a goal to boost online traffic, generate phone calls to your business, and increase your bottom line. To make these happen, we will regularly monitor your website for technical errors that could prevent Google from indexing your website. This is a method commonly known as on-page SEO Plano. Moreover, we will conduct comprehensive keyword and competitive research. This step is essential in determining your ranking. We are a full-service SEO company that provides you with an experienced team to get your rankings moving on top.

SEO analytics and analysis

Our SEO Plano company utilizes advanced web tools to achieve the following things for the betterment of your business:

  • Research keywords in your geographic location and niche
  • Determine how you are ranking against your competition
  • Analyze your ranking on search engines including Google, Bing, and Yahoo, and other third-party websites
  • Examine and understand the source(s) of your traffic
  • Keep track of the number of visitors going to your website, as well as the extent of their loyalty
  • Identify which web pages of your website are attracting visitors, which pages are keeping them interested, and which pages are causing them to leave so you can fix it
  • Know your customers better by understanding their demographics
  • Provide an SEO Plano ranking report every month to inform you of the position each campaign keyword holds in the search results

Plano, Texas

Notice that vibrant city nestled between Dallas’ grasslands and megacity? That’s Plano, home to more than 250,000 people. Up to this day, the not-so-small city continues to enthrall people who want to settle with a slower pace of life this time. But that doesn’t make Plano a boring place to be, far from it, truthfully. The Historic Downtown Plano, for one, is solid proof that the city is a great place to take root or visit. Comprised of six city blocks, the downtown area has everything from restaurants, bars, cafes, shops to offices, and downtown housing.

Are you familiar with the Farrell clan? Presently known as the Heritage Farmstead Museum, the ancestral home of the said clan carries some of the greatest and most significant histories of Texas from 1890 to 1930. So, if you’re a history junkie, you’d surely enjoy taking a tour of the famous heritage site. For leisure activities, head over to Oak Point Park where you can try their treetop adventure course, go canoeing, and many more.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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