Pittsburgh SEO

Tired of your Pittsburgh competition ranking higher than you in the search results? If so, you're in the right place!
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.

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SEO Ranking Factors

It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are the factors that I consider to be some of the most important.

Keyword Research

Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process.

We find the best search phrases with the highest buyer intent and chance of conversion.

Website Architecture

It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site.

Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social Presence

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned.

We send Google the right social signals so that they will give your business the recognition it deserves.

User Experience

You should strive for a good user experience for every website visitor that lands on your web page.

The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Monthly Reports

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. 

Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO

Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. 

Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.

Off-Page SEO

Refers to all of the ranking signals that occur "off page" (NOT included within the website code). 

Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing sharing and more.

Website Page Speed

Website speed can not be overstated in its importance when it comes to ranking in the search results. 

Not only does a fast loading site rank higher, but it also provides a better visitor experience.

Our Pittsburgh SEO Services

We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Pittsburgh area companies as well as national clients.

SEO

Are you on the first page for your targeted, money search terms?

I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.

Give me a call when you are ready to get serious about your online presence.

Cloud Hosting

How fast do your website pages load? 

Up-time and speed are two critical components of website hosting where search engine optimization is concerned. 

We will get your website set up on a top tier cloud server such as Amazon AWS, Google Cloud or similar. With near 100% uptime and a blazing fast site your rankings are guaranteed to improve.

Web Design

How professional does your current website look?

We design appealing, search engine friendly websites for our clients keeping UX in mind. 

Not only do they look great but they convert more sales for your business. First impressions are everything online.

Social Media

Are you satisfied with your brands' current social presence?

Having a strong social presence is a necessity if you're serious about selling your products or services on the internet. 

It is an established fact that social media marketing plays a vital part in search engine ranking.

Content Marketing

Does your website have engaging, informative content?

It has been said that content is "King" when it comes to SEO. 

We optimize your existing content and establish KPI's. We create new, engaging articles and posts that search engines love.

Local Maps SEO

Is your brand mentioned and cited from industry and geo relevant websites?

We create citations along with brand mentions and local authority backlinks. 

We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.

Frequently Asked Questions

"What is SEO?"

SEO (also known as "search engine optimization") is the process of ranking your website higher in the search results for your targeted search term.

"Why should I hire an SEO company?"

If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring a professional SEO is the best choice.

"How much does SEO cost?"

This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries.

"How long does it take to rank?"

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.

"What's the difference between SEO and SEM?"

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

"What makes you different from other SEO firms?"

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I'm the only one you will be dealing with.

Why You Need Pittsburgh SEO Experts

What works today can one day become ineffective. The best SEO practices that you’ve always relied on may not work the same way the following day. If you wish your website and web pages to have high rankings, then you’ll have to invest several hours and days away from your business to keep up. By hiring Pittsburgh SEO experts it’ll be their job to monitor these ever-changing algorithms of Google and how they might affect your website.

On-page SEO vs Off-page SEO

On-site and off-site SEO are two of the vital things you have to keep up on for your website. The former refers to the keywords, alt tags, and title tags that are placed in images. All those will help improve your Pittsburgh SEO in search engines based on what keywords or phrases your customers are using the most frequently. If you don’t review every site element, especially every image, links, structure, and H1 tags, your search rankings will go down.

On the other hand, off-site SEO includes the trends and tools that play significant roles in your page off-site. Like on-site SEO, you need to pay attention to this just as much. One of the responsibilities of your Pittsburgh SEO expert is to implement strategies to pages that will impact your website. Backlinks from credible and quality sites, guest posting on other websites, and social media marketing all help in improving your SEO. That’s a lot of things to take care of, and chances are, your company didn’t set out to do just those things. Plus, they’re most likely out of your expertise, so it’s best to leave the job to the right people.

Cost

Many Pittsburgh SEO companies provide services at a minimum of a thousand bucks a month. However, the cost depends on your niche and how competitive your target market is. For small businesses, the SEO expense can be daunting. That said, remember that what you will be paying will give you in return more time, more sales, new staffing, and better online visibility. An SEO Pittsburgh specialist will incorporate keywords and phrases that will drive customers to your company rather than them going to your competitors.

SEO companies who are worth the price have experts working not just on your site, but also on your social media channels for them to come up with a comprehensive SEO strategy. If you make a mistake on your site because you’d rather do it yourself so you can save money, even as little as incorrect title or a photo with a wrong name could lead to dire consequences like putting your site on the bottom page ranking, or worse, getting banned. So, try not to trip over dollars just to pick up pennies, alright?

Staying in the loop with trends

Technology is an integral part of marketing and so is your website. What may seem insignificant to marketing like ride-sharing apps or voice search apps including Siri an Alexa can truly impact how you structure your website and your copy. Are you using the best schema markups on your site’s web page? Are your pages been optimized for mobile use and speed? If you don’t know the answer to either question, then you’ll have to consider working with a Pittsburgh SEO agency.

Furthermore, even if you know your market and competition well, but if your competition is already using the services of an SEO expert while you’re not, then they’ll gonna be ahead of you. Although keyword strategies are always an important element of the overall campaign for your company, SEO Pittsburgh experts can recognize trends within your niche to compete and win.

Accountability

Outside a resume and perhaps a few references, the reputation of an SEO company lies in the quality of their staff and their performance for their clients. So, when you hire an SEO firm, you don’t just get one professional, but you have a team. The cutthroat world of digital marketing isn’t getting any better. It is fast-paced and will be more competitive for the years to come. And it isn’t something you should and can shoulder alone. An SEO Pittsburgh specialist is wired to boost your rankings and provide you with an ROI that your site deserves.

Pittsburgh, Pennsylvania

Located in the U.S. state of Pennsylvania, the city of Pittsburgh is an ideal place for all types of tourists. For sports fanatics, you can enjoy watching the games of any Pittsburgh’s home team plays together with your fellow sports fan. Don't worry, most of the locals are welcoming. If you’re not into sports, then you'll be thrilled with North Side & North Shore attractions like the Andy Warhol Museum and Carnegie Science Center. Currently, Pittsburgh’s culture is shaped by a diverse range of ethnic traditions of numerous immigrant groups. Known as the City of Bridges, the city of Pittsburgh has the most number of bridges in the world. Some of the stunningly designed bridges are the Fort Pitt Bridge, the Three Sisters, and the West End Bridge. Also, if you have time, head over to Primanti’s for a hearty and delicious dining experience. The place is famous for its sandwich with fries and slaw.

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