The truth about Philadelphia SEO
As we all know, SEO stands for search engine optimization. It is the practice of improving the quality and quantity of website traffic alongside boosting brand exposure thru organic search engine results. However, in spite of the acronym, SEO, in truth, encompasses consumers as much as it covers search engines themselves. It involves understanding what internet users are searching for in the web, the answers they’re looking, the words or phrases they’re using, and the form/type of content they want to consume. In a company’s perspective, if you can answer these questions, it will give your brand an easy way to connect to those users who are looking online for the solutions/products/services your brand offers.
A winning website has to be that something
Internet users turn to search engines when they want to search or look up something online. As a thriving Philadelphia brand, you want your company to be that something. Regardless if you’re selling products, services, publish blogs, or anything else, Philadelphia SEO is a must-have. Your website has to be indexed by search engines because if not, then you lose–simple as that. Smart SEO techniques improve your rankings in results pages. Thus, the higher your rankings are, the higher your traffic will be. On top of that, if the transport is engaged, your site can expect more conversions.
To conclude, if you want your Philadelphia business to succeed with your website, then you need to do SEO. While some parts of the process may be more complicated, but most often than not, SEO success relies on common sense in addition to a few best Philadelphia SEO practices.
An SEO expert, consultant, or agency? Which is which
Determining the right type of SEO help to hire for your company depends on several factors such as your bandwidth, the complexity of your website, and your willingness and determination to learn. For instance, if all those factors are on the lower end of the spectrum, then you could implement some basic SEO yourself. If not, then you might need to hire a Philadelphia SEO expert. And if you do decide to use a professional service, it is essential to know that countless agencies and experts are claiming to offer SEO services. However, what set them apart from each other is quality. In understanding how to pick the right SEO company for your brand, you can then save plenty of time and money. Plus, the wrong SEO Philadelphia tactics can indeed inflict severe damage on your site instead of improving it, so be extra cautious.
Knowing the website/client’s goals is the key
No two persons are similar, and the same thing goes for websites. Thus, it is essential for you to and Philadelphia SEO companies like us to understand the specific business goals of your website truly. In doing so, it will help us gain lots of insights such as the areas your SEO should focus on, the places where to track conversions, and the ways to establish benchmarks.
One of the common misconceptions about SEO is that ranking and traffic are the only two key performance indicators (KPIs) that matter. However, these two are just a means to an end. Sure, SEO can help your website gain higher rankings and consequently bring in more traffic to your site, but that’s not all there is to Philadelphia SEO. After all, a top-ranking only worth so small if no one’s even clicking through to your site. Likewise, there’s only a little use in boosting your traffic if that traffic isn’t capable of achieving a more significant business objective.
Philadelphia, Pennsylvania History
With an estimated 2018 population of over 1,580,000, Philadelphia–also informally called as Philly–is the largest city in the state of Pennsylvania. This iconic city was and still is commended by multiple American history books and records for serving as the meeting place of the Founding Fathers of the country during the American Revolution. Nicknamed as The City of Brotherly Love, which is derived from the Greek term of Philadelphia, the city was able to maintain better relations with the local native tribes and nurtured Philly’s growth into America’s most famous town during William Penn’s time. Historical facts aside, the capital of Philadelphia was the home to the first electronic computer back in 1946. It is also the place where the ‘Wing Bowl’ contest originated as the residents in Philadelphia are known for always celebrating the Super Bowl with chicken wings.
As the sixth most populous city in the United States, it’s not much of a surprise that Philly is the economic hub in the state of Pennsylvania, housing five headquarters of Fortune 1000 companies. And as of 2019, Philadelphia is the 8th largest U.S. metropolitan economy. Considering all those, search engine optimization, mainly Philadelphia SEO–which is an already a highly flourishing industry–is a field that Philly businesses, brands, professionals and websites should never overlook.