Need a Philadelphia SEO Company?
As we all know, SEO stands for search engine optimization. It is the practice of improving the quality and quantity of website traffic alongside boosting brand exposure through organic search engine results. However, in spite of the acronym, search engine optimization, in truth, encompasses consumers as much as it covers search engines themselves.
It involves understanding what internet users are searching for on the web, the answers they’re looking for, the words or phrases they’re using, and the form/type of content they want to consume. From a Philadelphia SEO company perspective, if you can answer these questions, it will give your brand an easy way to connect to those users who are looking online for the solutions/products/services your brand offers.
A winning website has to be that something
Internet users turn to search engines when they want to search or look up something online. As a thriving Philadelphia brand, you want your company to be that something. Regardless if you’re selling products, services, publish blogs, or anything else, Philadelphia SEO is a must-have. Your website has to be indexed by search engines because if not, then you lose–simple as that. Smart SEO techniques improve your rankings in results pages. Thus, the higher your rankings are, the higher your traffic will be. On top of that, if the transport is engaged, your site can expect more conversions.
To conclude, if you want your Philadelphia business to succeed with your website, then you need to do SEO. While some parts of the process may be more complicated, but most often than not, SEO success relies on common sense in addition to a few best Philadelphia SEO practices.
An SEO expert in Philadelphia, consultant, or agency?
Determining the right type of SEO help to hire for your company depends on several factors such as your bandwidth, the complexity of your website, and your willingness and determination to learn. For instance, if all those factors are on the lower end of the spectrum, then you could implement some basic SEO yourself. If not, then you might need to hire a Philadelphia SEO expert. And if you do decide to use a professional service, it is essential to know that countless agencies and experts are claiming to offer SEO services.
However, what sets them apart from each other is quality. In understanding how to pick the right SEO company for your brand, you can then save plenty of time and money. Plus, the wrong SEO Philadelphia tactics can indeed inflict severe damage on your site instead of improving it, so be extra cautious.
Knowing the website/client’s goals is the key
No two persons are similar, and the same thing goes for websites. Thus, it is essential for you and Philadelphia SEO companies like us to understand the specific business goals of your website truly. In doing so, it will help us gain lots of insights such as the areas your SEO should focus on, the places where to track conversions, and the ways to establish benchmarks.
One of the common misconceptions about SEO is that ranking and traffic are the only two key performance indicators (KPIs) that matter. However, these two are just a means to an end. Sure, SEO can help your website gain higher rankings and consequently bring in more traffic to your site, but that’s not all there is to SEO in Philadelphia. After all, a top-ranking only worth so small if no one’s even clicking through to your site. Likewise, there’s only a little use in boosting your traffic if that traffic isn’t capable of achieving a more significant business objective.
Philadelphia, Pennsylvania History
With an estimated 2018 population of over 1,580,000, Philadelphia – also informally called “Philly”, is the largest city in the state of Pennsylvania. This iconic city was and still is commended by multiple American history books and records for serving as the meeting place of the Founding Fathers of the country during the American Revolution.
Nicknamed as The City of Brotherly Love, which is derived from the Greek term of Philadelphia, the city was able to maintain better relations with the local native tribes and nurtured Philly’s growth into America’s most famous town during William Penn’s time. Historical facts aside, the capital of Philadelphia was the home to the first electronic computer back in 1946. It is also the place where the ‘Wing Bowl’ contest originated as the residents in Philadelphia are known for always celebrating the Super Bowl with chicken wings.
As the sixth most populous city in the United States, it’s not much of a surprise that Philly is the economic hub in the state of Pennsylvania, housing five headquarters of Fortune 1000 companies. And as of 2019, Philadelphia is the 8th largest U.S. metropolitan economy. Considering all those, search engine optimization, mainly Philadelphia SEO – which is already a highly flourishing industry–is a field that Philly businesses, brands, professionals, and websites should never overlook.
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.