Over the course of years, Search Engine Optimization or SEO has become one of the most talked about subject in the digital marketing world. In fact, some people make a living by offering SEO services to big and small businesses. As the internet continues to develop, SEO has also become a complex subject that confuses a lot of business owners. Moreover, SEO has become even more difficult to grasp and it has even come to an extent where business owners are already having second thoughts on the benefits of SEO, or if there are benefits, that is.
There are actually top three major concerns about this marketing tool. One is that there are just too much data to comprehend. Follows by the nonexistent proof of SEO’s effect on customer conversion, and lastly the presence of too many fancy—not to mention complicated—sets of acronyms like PPC, CSS, CTR, and more. But here’s the thing, folks. For SEO specialists, you need to see to it that business owners especially those with small business are getting an increase on their ROI. As for small business owners, here are some of my online marketing tips in order to secure your ROI.
Google Analytics is a great tool but sad to say, it is not your typical marketing tool for everyday small business owners because it is geared up to professional marketers. Of course, if you’re a professional marketer yourself you’d be amazed how much amount of data it can generate, but nuh-uh, that is not the case for your average business owner. If you’re the latter type of business owner, you’d only get a headache from looking at the data and not having one clue what they are. Hence, I suggest that you refrain from sending automated Google Analytics data. Generally speaking, as business owners, we only care about one type of number in the SEO world, which is the conversion rate that will determine the percentage of potential customers we will we gain from our website’s visitors. Simply put, those complicated reports from Google Analytics that are sent indicates a simple explanation of conversion rates.
Another marketing tools are the CallRail and CallTracking Metrics, two popular marketing tools that will display real results from the source of phone calls. Thanks to Google, you can now set your goals on Google Analytics. It also has page reports that show the viewer, which pages prompted the customer to call. These page reports contain real data that you can print and send showing the calls your site has received.
Next is the estimated revenue that will show you an amount of how much money your customers have paid you. This number is taken by multiplying the average lifetime value of the customer by the closing ratio percentage. From that equation, the answer is multiplied by the number of conversions in order for you to come up with the estimated revenue. Finally, we have the page ranking, the most significant tool boosting your site’s visibility. To reassure you about your site’s ranking, it is helpful for your marketing specialist to show you how SERP looks like. After which, they can now show you how you rank on SERP’s for you to grasp how things work.
Your marketer is your key to achieving a high ranking. His/her goal is to show you your ROI by giving you helpful marketing tips for your small business. Finally, it’s better if your marketer thinks the same way as you do as a business owner, instead of a marketer, so be mindful in choosing one.