A great online marketing strategy is only considered as such when you have taken full advantage of all its benefits. You won’t be able to do that if you make critical marketing mistakes that will put a damper on your digital marketing strategy. For instance, a slow loading web page will make you lose brownie points no matter how good your keyword optimization is. Which is why it is important to learn about the possible online marketing mistakes you could come across during the existence of your small business.
- You have not established a clearly defined target audience.
Marketing your business to every consumer using one strategy won’t optimize your online marketing success. Sure, this could drive traffic to your website, however, sooner or later, you are bound to found out that most of your site visitors are not converting into paying customers. In order for you to maximize the benefits of your digital marketing strategy, it has to be directed to a specific target audience. The smaller your target audience is, the bigger the chance of your marketing campaign successfully getting across them.
- Your company website takes too long to load.
A website that takes more than three seconds to load, then you run the risk of getting low rankings with Google because page loading is one of the most critical metrics for ranking a webpage. If your website is having the same problem, then you may as well try on tools about loading speed optimization. PageSpeed Insights, for one, is a tool made by Google that allows you to measure the loading time of your page and in turn, provides suggestions to enhance it. Also, the website host should also be considered when it comes to the loading speed because only the best service providers that screen its customers can offer good loading speeds.
- You do not put much attention to your marketing costs.
Don’t be too focused on your marketing campaign that you forget to consider your marketing expenses. It is important for your small business to be realistic about your marketing expenses together with its potential efficiency. Leverage on the various online marketing tools and services. However, make sure that you are still within your budget because not all can be used for free. Know which expenses to prioritize and at the same time, keep a close watch on the performance of your marketing campaign. The data and stats will help you adjust your campaign to what is best for your small business. Having said that, don’t just be satisfied with only this strategy. Instead, expand on other marketing methods such as giving loyalty awards or conducting store events.
- You do not converse enough with your customers.
Perhaps one of the primary mistakes made by many businesses is their lack of communication with their customers. The Internet is as free as air so why waste the opportunity to be freely connected with our customer. Of course, your SEO efforts, blog and guest posts, and paid ads are all great ways to entice customers. However, your engagement with them after publicizing your business is what’s even more important for your success. Customer communication may be in form of comments and/or replies on your blog posts and social media profiles. So long as you keep on conversing with them, then you’re all set. Also, make sure that you respond as quickly as possible to any customer complaints and concerns whether they are from social media or review sites.