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Affordable SEO in Norfolk

 

Norfolk, Virginia has a prospering business environment so companies have to work hard at gaining enough visibility online to survive. As a Norfolk company, you need streamlined value-focused marketing strategies that deliver good traffic without being too much of a financial burden. That’s what our Norfolk SEO firm provides. We provide tailored campaigns as per your company’s unique needs so you get good value for money.

If you’re quite familiar with SEO because you’ve tried it before, then you know that search engine optimization ain’t easy-not in the slightest. One of the primary reasons why many SEO companies aren’t able to deliver results is their failure to understand that no two companies are the same, which also means no two SEO campaigns can be the same.

Every Norfolk SEO campaign has to be tailor-made as per the company’s competition level, niche, goals, key terms, and geographic location. That’s one of our strong points. We aim to understand and know your company so we can establish a long-lasting relationship with you. In doing so, we can come up with the best-customized Norfolk SEO services strategy for you.

We’ve been in the SEO space long enough to see it all, so we know exactly what best fits your certain circumstances. For instance, if you at an impasse with your search rankings, our Norfolk SEO team can work on unleashing your site’s full potential and propel you to the top. If you’re having a hard time generating leads, we are capable of driving qualified leads that bring you conversions. Or, if your business isn’t garnering buzz online, we will help you connect with your target audience and build your brand in a way that customers will want to talk about it. Whatever your goals are, our mission is to get you where you want to be.

Norfolk SEO – What it entails

There are countless misconceptions about SEO. Some believe that it is easy to execute, which means it can be done by any computer and internet-savvy individual. Others also believe that SEO is archaic and search engines have evolved too much. As SEO and marketing experts, we know none of those are true.

For most SEO Norfolk companies, the first step is to conduct a website audit. The majority of the clients have an existing online presence and an audit will tell what needs to be fixed. This process also helps firms gain ample information about customer preferences and behavior. Once we know what needs fixing and adjusting, we plan to determine which techniques will be best for your site and company. Many SEO Norfolk agencies will use optimized campaigns to lower expenses but without compromising results. Careful SEO planning ensures that every technique will not, in any way, compromise a client’s reputation.

Nowadays, searches are intent-based, which means, standard keywords aren’t as effective. Also, we have to consider voice search and mobile when looking for the right keywords. Having the right search terms to target and rank for is perhaps one of the most important parts of an SEO process. That is why as a reputable Norfolk SEO company, we find and select the best volume search terms with the highest buyer intent and conversion percentage.

Your online presence is composed of your website, local listings, social media profiles, and other similar platforms. Part of our job is to ensure that your company has a consistent, clean, and accurate presence across the web. For example, we will correct inaccurate phone numbers, email addresses, and other important information listed on your online listings and social media profiles. As a result, our Norfolk SEO team can then make sure that potential buyers will have easy access and the right information about your company whenever they want to reach out to you.

Norfolk, Virginia SEO

Situated on the shores of Chesapeake Bay, Norfolk is a southeastern Virginia city that is widely known as home to the world’s largest naval station. The historical city of Norfolk has a long-standing connection to the ocean and has a vibrant downtown area. Visitors can explore and experience some pieces of history by stopping by Nauticus and touring the Battleship Wisconsin. Apart from its notable historical attractions, Norfolk also has its fair share of world-class museums, delectable restaurants, and unique retail stores.

Best of all, most places are either within a short walking distance, train, or car ride. For the outdoorsy people, the Virginia Zoo is a wonderful place for family outings. Another must-see attraction is the Norfolk Botanic Garden, which is just minutes from the downtown area. And for art enthusiasts, the city’s Chrysler Museum of Art is a lovely place to get some inspiration from the vast collection of art and antiquities. Suffice it to say, Norfolk is truly a gem of a city that every tourist should not miss out on.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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