Looking For New York SEO?
New York is not only a great place to live but also a lucrative city to conduct business. No matter what industry you’re targeting, you’re bound to encounter potential customers looking for your products or services. Our team of New York search engine optimization experts is constantly evolving as digital marketing trends and search engine algorithms are changing and updating. You must work with a team who is not just knowledgeable but also driven by passion. One who genuinely enjoys being on the loop on the latest trends, practices, and algorithm updates.
SEO for New York Businesses
Often, when a company starts an interview process of selecting a New York SEO firm, they usually get confused because most SEO firms like to show off by using fancy terminologies and technical jargon–something that most people do not understand. Bobs SEO doesn’t follow this approach, but instead, want to simplify digital marketing and SEO for our clients. So when we sit down with you, we make sure that we only talk in a language that both parties can understand.
SEO and digital marketing can be very confusing. We want to simplify our process so we can easily educate our clients about this industry. We will take our time on making you understand how the internet works, as well as the benefits of SEO and digital marketing.
How search engine optimization works
The main goal of search engines is to provide users with the most possible relevant results based on their search query. Search engines have their set of algorithms that use onsite and offsite signals to determine which web pages will be on the first page results. The first step in any SEO campaign is identifying which keywords to go after. If they’re too broad, you’ll end up with a diverse range of traffic coupled with irrelevant visitors. And if the terms are too narrow, you’ll have very few visitors due to a lower search volume.
Our New York SEO company works on finding the right keywords that will drive in more relevant traffic. These visitors are also more likely to convert into leads who will eventually subscriber for your newsletter, click on your ads, download your e-book, or even straight-up buy your products found on your e-commerce website.
That said, discovering the most lucrative keywords for your business can be like looking for a needle in the sand if you aren’t equipped with the right tools or expertise to narrow it down. More than 3 billion internet searches are being conducted every day. Armed with years of experience and innovative tools, we will tackle the sand and look for the best terms for your businesses.
In addition, we also work on content strategy and optimization. So when working with you, we will develop a custom content strategy tailor-made just for your business. Every page will be created around the keyword variations that will connect your business with the right customers. The right content isn’t about the number of keywords you incorporate within a web page.
Rather, it’s about how well your content speaks to potential customers and responds to their questions. Professionally-written, informative, and properly outlined content is the main pillar that your New York campaign is built on.
While having great content on your site is an essential aspect of good SEO, it’s also important to establish your brand and authority through content marketing. This entails publishing various digital media platforms and using a strategic approach to share and promote your onsite content. Doing so won’t just connect your brand with more customers, but also build relevant backlinks over time and show search engines that online users trust and value the information you provide.
When it comes to SEO, looking at it from a long-term perspective is a key to success. There are lots of companies today who only use short term strategies to rank your website higher. However, when using these methods, chances are, your rankings are likely to go lower just as quick and your site will end up in an even worse place than before.
New York, NY
New York is the dream destination of many people, which isn’t a surprise at all considering how diverse and popular the city is. In fact, even if you have lived there your whole life, it still won’t be enough to experience all the things New York City has to offer. Often, just figuring out where to begin your NYC trip can be an intimidating task. Times Square is one of the most visited-if not the number one sites in the city. Its enormously bright digital displays, huge billboards, mixed with thousands of New Yorkers and tourists are an everyday sight at Times Square.
The Brooklyn Bridge is the most beautiful bridge in New York and its known for its iconic structures. As you walk across the East River using the wooden-planked structure of the bridge, you will be served with some of the best views of Lower Manhattan. Gobble down the pizza at Paulie Gee’s Slice Shop. It has even become a cult favorite in Greenpoint. For a stream of museums, the Upper East Side is a perfect place to be at. This neighborhood has some of the most prestigious art museums in the city.
The Right Decision For Your Business
We use ethical, powerful search engine optimization marketing strategies that stand the test of time. By partnering with us, you have everything to gain, and you can relax and sleep well knowing that you made the right decision.
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.
SEARCH ENGINE OPTIMIZATION RANKING FACTORS
It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are ranking factors that I consider to be some of the most important – included with each SEO campaign.
Selecting the proper search terms to target and rank for is one of the most important steps in the “researching keywords” process. We find the best search phrases with the highest buyer intent and chance of conversion.
It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Not a ranking factor but important nonetheless. Comprehensive, intuitive monthly ranking reports that reveal the daily ranking position over a given time frame for every targeted search term.
Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.
Refers to all of the ranking signals that occur “off page” (NOT included within the website code). Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing sharing and more.
website page speed
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better visitor experience.
web core vitals
New set of factors Google considers important as it relates to user experience interaction and page speed metrics. Rolling out update sometime in May or June 2021.
We provide ethical search engine optimization services that have stood the test of time – 23 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to local businesses as well as several national brands we work with.
Are you on the first page for your targeted, money search terms?
I have over two decades of experience in search engine optimization for local companies.
I’m always testing and keeping up with the latest algorithmic changes and ranking techniques when it comes to an effective SEO strategy. Call me when you are ready to get serious about your online presence.
How fast do your website pages load?
Up-time and speed are two critical components of website hosting where search engine marketing is concerned.
Once you become a client we get your website hosted on a top cloud server such as Amazon AWS, Google Cloud or similar. With near 100% uptime and a blazing fast site your rankings are guaranteed to improve.
How professional does your current website look?
We design appealing, search engine friendly websites for our clients keeping UX in mind.
Not only do they look great but they convert more sales for your business – and rank highly in search results. First impressions are everything online.
Are you satisfied with your brands’ current social presence?
Having a strong social presence is a necessity if you’re serious about selling your products or services on the internet.
It is an established fact that social media marketing plays a vital part in search engine ranking.
Does your website have engaging, informative content?
It has been said that content is “King” when it comes to SEO.
Also, we tweak your existing content and establish KPI’s. We create new, engaging articles and posts that search engines love.
Is your brand mentioned and cited from industry and geo relevant websites?
We create citations along with brand mentions and local authority backlinks.
We also optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.
REMEMBER: You’re not just a client – you’re a partner.
Frequently Asked Questions
What is SEO?
SEO (also known as “search engine optimization”) is the process of ranking your website higher in the search results for your targeted search term.
Why should I hire an SEO company?
If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring an experienced, professional SEO expert is the best choice.
How much does SEO cost?
This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries. If you want high ROI and great results contact us today!
What is the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results. Like highly targeted, qualified leads? Give us a call.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.
What makes you different from other SEO companies?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be dealing with.