Digital Marketing in Modesto
Search engine optimization refers to the process involved in the organic ranking of a website in search engines. For the past several years, SEO has played a huge part in every major website on the web. At Bobs SEO, we look at Modesto SEO as much more than ranking a website for a specific keyword. We consider it to be a cornerstone of digital marketing and online lead generation. A website’s success isn’t just defined by page one rankings, but also by the return on investment (ROI).
Ranking a website organically isn’t the same as Google Ads or Facebook Marketing. To be on top of search engine results, it will take the right kind and amount of experience, knowledge, and time to maintain a top-ranking position considering the hundreds of Google algorithm updates every year. We provide affordable Modesto SEO services to rank your website for the key search words that matter most for your business. Our goal is to get you on the number one page of Google AND to provide you with a measurable ROI for your marketing budget.
Our SEO Approach
Having a great website won’t do much if no one ever lands on it. That’s why we focus on SEO as the focal point of our digital marketing strategies for nearly two decades now. The thing is, many people have this misguided notion that when they have a website, SEO is already included. Even if many web designers and website companies truly included SEO, chances are, they only put little effort into any Modesto SEO services campaign. Building a pretty website won’t guarantee that everything else will just fall into place.
As a leading SEO company, we put great importance on on-page SEO to utilize Google’s best practices. We also implement link building campaigns so you can earn high-quality backlinks to your website. Our digital marketing services include social media marketing and content marketing.
SEO is a very cost-effective marketing strategy, and our goal is to offer you the best ROI possible. As your Modesto SEO Consultant, we will learn about your company so we can come up with the best SEO services to drive the right traffic to your website. Furthermore, by working with us, your spending reduces as your traffic continues to rise. We never attempt to outsmart or “game” the system by attacking a weakness in Google’s algorithm.
How can Modesto Digital Marketing help your company?
As per Google’s reports, over 80% of all buying decisions, including those that occur in-store at a physical location, start with an online search query. Customers digging on the internet are looking for the best and most relevant solution to their problem, query, or need. And the web is where they turn to to find it. That said, having a website and just being present online won’t suffice.
Additionally, over 93% of online traffic never clicks beyond page one of Google results, while over 65% of all clicks go to the first few results on that page one. Simply put, if your website is not ranking, you’re losing business. End of. You would think that there could be nothing worse than that, but there is. What’s worse than losing business is sending those customers directly to your competition.
Some of the benefits of SEO Modesto
- Boost in sales
- Increased brand visibility and press
- More revenue
- Monthly growth
- Enhanced trust and authority positioning in the market
Modesto search engine optimization evolves daily. And with hundreds of tiny adjustments made to Google’s algorithm every year, there’s no easy way to approach it. Therefore, we make sure that we utilize big data and intelligence to determine and leverage search engine changes as they unfold in real-time. In doing so, we can ensure that your site is always ahead of the competition.
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.