Merging SEO With User Experience Design For A Better Website Design And Rank

Today, creating a fancy-looking website is no longer enough especially if no one sees it. The
once considered flimsy things like content and off-page SEO are now considered big key players
along with user experience. Since search engine algorithms have evolved in extravagant ways
over the years, their ability to understand what users like and what they do not like have also
heightened. Now, Google has strongly insisted that user design functionalities such as page
loading speed and responsive design directly affect SEO. For instance, if your website is
performing poorly, it will result in a poor user experience, thus leading to a low ranking. Of
course, keyword optimization and the like are still essential, but it’s much more about the overall
online experience, whether it’s about ease of use, quality of the content, and site navigation. And
so, we are now left with the big question of how to satisfy both the user experience and SEO
aspects without compromising the other?

User Paths
One of your website’s goals must be to allow users to accomplish their search intent when they
enter your website. In order to do that, you can place planting paths and action items (i.e., call-to-
action buttons) that are simple and easy to follow. If you could prove that a user’s intent is
optimized and can improve your site’s efficiency, then chances are your website will show on a higher
search engine results page.

Site Structure
Web crawlers function in helping define search algorithms by indexing content and returning it
to search engines. If your website has a good structure, then it the easier for crawlers to access and
index your content. Gone are the days when you have to use old web formats like Flash and
Javascript because now modern formats such as XHTML and CSS take precedence.

Easy to navigate and flexibility qualities are essential in the user experience as much as the
structure of your URLs matters to those hidden crawlers examining your website. Keywords that
contain URLs are not considered black hat tactics so it is best to incorporate them for crawlers
to recognize easily. In general, the more detailed and accurate your URLs are, then the better.

Site Speed
A site’s speed is not considered as one of the criteria in calculating its ranking. When a user found
your website through an organic search and then returned to search engine results pages a few
moments later, it will still be picked up by search engines. In addition, having a slow page
speed also means search engines can’t crawl as many pages, which in turn, affects those

Usability Testing
Maintaining and improving your SEO means taking into account the usability of your website.
Fortunately, it doesn’t take plenty of time to perform it especially if you’re just targeting one objective at a time. Questions like does your website works and how is it performing based on the
user experience are two things that must be considered. You should also fix poor navigation or
website structures as soon as you can to avoid harming your SEO ranking. Finally, you must also
avoid having outdated or broken links that could put a hamper on your SEO score, something
that could most likely happen when your website has not undergone regular usability testing in
a while.

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