Do you feel like your small business is suddenly taking a dark turn? Are things not going well
according to your plans and expectations? If you find yourself and your business in a rocky path,
then perhaps it is high time for you look into some of these marketing tips that will surely bring
around your small business and help you step up your game.
Referrals still work even in today’s digital world
As most of us probably believe, referrals, as we know it, are one of the traditional marketing
methods of promoting one’s products and services and is, therefore, not so useful in today’s
landscape. Sure, the part of it being traditional is true, but the not being so useful, not so much.
You can ask for referrals from your customers and effectively do this by giving them some kind
of benefit or discount. Doing this will benefit you and help you extend your reputation to other
people who never knew about your business in the past.
Maintain a good relationship with your creditors
Keeping your creditors happy by having a good relationship with them is one of the smartest
ways to promote your business. More often than, if your creditors do not agree with your
payment policy, then it could cause them to talk badly about your company, hence, negatively
affecting your business. In addition, making your creditors happy gives you a chance to make
some efforts in improving your company’s credit rating. So, try to keep things cool and well with
your creditors as much as you can.
Don’t stop learning about the market
Learning should be a continuous process, especially in the case of the marketing and e-
commerce business world. There’s no such thing is having enough knowledge considering the
kind of market today. What you have learned today and have known for the past few years might
not be the best tomorrow or in the near future, so keep learning because changes are everywhere
in this industry.
Be a reputable company
There’s no avoiding the negative remarks made by some people. In the context of business, one
thing that you can do to improve your company’s reputation is to let the public know that you are
taking some serious measures to improve your bad image. For example, if your company is
having problems from poor credit ratings, then the best way to handle it is to communicate with
excellent credit rating companies in your place and follow the steps to overturn your credit rating
and improve your reputation.
Service marketing matters
Evaluate your online marketing strategy and determine whether you’re in a competition with the right
competitors in your field or not. Also, check whom you are providing products or services to
whether it’s for local customers or not. In addition, you must also see to it that you are keeping
the right amount of contact with your customers, which entails making sure that they are satisfied
with your products or services. Lastly, take time to find out what experts think about your
company in whatever aspect it may be, positive or negative, and if it is the latter, then rectify it.
Don’t ignore the negative reviews on your social media accounts
If you have social networking sites for your company and you have noticed that you’ve received
negative reviews from your customers, then respond to them. Don’t take them lightly and ignore
them because negative reviews carry a big weight in your company’s reputation. This kind of
reviews can easily put you in a bad light especially if you don’t keep it professional in
responding to them or if you simply pretend that they don’t exist. Lastly, while you’re at it, let
your customers know that you’re doing the best that you can to resolve their concerns.