As a startup business, it’s completely understandable to have budget and time constraints, especially when it comes to marketing. That said, there’s no need for you to go extravagant in your marketing strategy for the sake of broadcasting your presence on the internet and attracting customers. You can actually shift your focus on just a handful of key tactics. Let’s take a look at these tactics that I’m referring about. Take note of them as they have great potentials in boosting your startup’s presence.
- Define your story
Storytelling is a powerful tool when used properly. It’s also one of the natural practices that every startup should always observe. Questions like, “Who are you?”, “What is your purpose?”, and “How are you different from others?”, are just a few examples of what your brand story should tell. Your very first move should be to tell your story to everyone. This way, you’ll be able to gauge the reactions of people to your brand and determine the things you need to improve.
- Establish meaningful relationships
Relationships are crucial in order to nurture marketing growth. While this may not seem like a marketing tactic, it is a definite way to enhance your future announcements. In building meaningful relationships, you simply have to initiate regular and authentic conversations with bloggers, reporters, and other influential players in your field. Many startups immediately launch their news without a thought. The truth is, you need to first establish some groundwork. This method includes attending meetups, meeting with competitors, and being social at conferences. All these things will allow you to build valuable and significant relationships that will foster your startup.
- Conduct user research
It is essential to identify who your blog, site or social media content is for. Otherwise, you’ll just be broadcasting, not to mention wasting your efforts, to no one in particular. You can start by formulating some sort of persona about who your ideal audience would be. List down a couple of characteristics about them such as where they work, what is their typical demographic profile, how much do they know about your topic, what kind of content to they usually consumer, and which channels they frequently use. Once you have ensured that your theoretical audience really does exist, then talk to your potential and current customers and find out what they need and want.
- Create a community
Building a social community doesn’t require you to spend a lot. You simply need to find the right people that are interested in buying your products. Instead of using too much of your time looking at your metrics and calculating your marketing budget, you should find relevant followers, groups, hashtags, and start engaging online. When creating a community, it could entail to responding to comments directed at your business, leaving comments under relevant posts, or sharing interesting and valuable content from relevant accounts. Of course, you could also host events if you want to go with the conventional way.
- Start a blog
Creating a blog dedicated to your business is probably the best way to expand your reach and presence. In fact, Hubspot reported that companies with blogs gain 126% more leads than companies without blogs. The key here is to write content about topics that are useful, interesting, and relevant to your readers. So, ask your readers what they wish to hear and read. This way, you can target them exactly the way they want you to.