Having an excellent marketing plan in place doesn’t always equal to tons of money. If you’re smart enough, you will come to realize that all you need are three zero-cost things; time, effort, and creativity. These three things are already valuable enough to get your startup off the ground and do it successfully, at that.

Instead of applying for loans or exhausting your bank account just to have a good marketing plan, why not brainstorm your way to a superb marketing plan. That way, you won’t need to spend so much money and you can make a good use of your ideas. Having said that, making this happen is not as easy as it seems as it most likely requires you to think outside the box and be innovative throughout the process.

Keep in mind that there’s no end to building your brand once you have started on it, so it is important to have the right mentality while it is still early.

Below are four marketing tips to help you achieve a killer marketing plan.

Define your end goal

It is practically not plausible for a business to have no goals at all. Without your marketing and business goals, you cannot know where your startup is headed to. What are your methods to increase your followers? Do you relate with your target prospects on social platforms? How will you generate website traffic? Looking for leads, reaching out to them, and eventually, converting them into actual customers cannot happen without well-planned approach coupled with specific objectives

Be consistent—whether it’s your brand or message

Consistency is one of the keys to a successful business. Your startup has to maintain a consistent brand and message throughout its entire existence. Do not be fooled by the notions saying that consistency and discipline are only applicable to larger companies. Since a startup is inclined to go through various of small and big changes over time, consistency is crucial as it provides confidence and credibility not just for your business but also for your customers.

Identify your target audience

There’s basically nothing you for you to achieve if you cannot target on the right prospects. Regardless of how great your product, service, or marketing plan is, customers are the main components of your business. But who are exactly are the right audience for your startup? Having identified your target audience lets you structure your marketing strategy in such a way that it will align with their needs.

To determine your target audience, you can start by identifying the basic information of your target prospects, such as age, gender, and location. You can also study their shopping behavior to know how you can relate to them better.

Find a social channel that suits your startup

Many startups and small business are completely aware of the benefits of social media marketing. However, not everyone has come to fully understand the importance of using the right channel. Since each social media platform serves different audience and personalities, the way audiences engage also varies for every channel.

Hence, it is your job to know what social media platform(s) works best for your startup business. Some of the most popular platforms are Facebook, Twitter, and Instagram.