Madison SEO

Tired of your Madison competition ranking higher than you in the search results? If so, you're in the right place!
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Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.

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SEO Ranking Factors

It is a well-known fact in SEO circles that there are at least 200 factors when it comes to ranking your website organically through the use of search engine optimization. I have over two decades of experience in SEO and internet marketing. Listed below are the factors that I consider to be some of the most important.

Keyword Research

Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process.

We find the best search phrases with the highest buyer intent and chance of conversion.

Website Architecture

It is vital to have a properly structured website. Google must be able to easily crawl and index all pages of your site.

Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social Presence

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned.

We send Google the right social signals so that they will give your business the recognition it deserves.

User Experience

You should strive for a good user experience for every website visitor that lands on your web page.

The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Monthly Reports

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. 

Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO

Includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. 

Examples are title, headline (H1), subheading (H2), page load speed, content length, URL length, and more.

Off-Page SEO

Refers to all of the ranking signals that occur "off page" (NOT included within the website code). 

Examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social sharing sharing and more.

Website Page Speed

Website speed can not be overstated in its importance when it comes to ranking in the search results. 

Not only does a fast loading site rank higher, but it also provides a better visitor experience.

Our Madison SEO Services

We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Madison area companies as well as national clients.

SEO

Are you on the first page for your targeted, money search terms?

I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques.

Give me a call when you are ready to get serious about your online presence.

Cloud Hosting

How fast do your website pages load? 

Up-time and speed are two critical components of website hosting where search engine optimization is concerned. 

We will get your website set up on a top tier cloud server such as Amazon AWS, Google Cloud or similar. With near 100% uptime and a blazing fast site your rankings are guaranteed to improve.

Web Design

How professional does your current website look?

We design appealing, search engine friendly websites for our clients keeping UX in mind. 

Not only do they look great but they convert more sales for your business. First impressions are everything online.

Social Media

Are you satisfied with your brands' current social presence?

Having a strong social presence is a necessity if you're serious about selling your products or services on the internet. 

It is an established fact that social media marketing plays a vital part in search engine ranking.

Content Marketing

Does your website have engaging, informative content?

It has been said that content is "King" when it comes to SEO. 

We optimize your existing content and establish KPI's. We create new, engaging articles and posts that search engines love.

Local Maps SEO

Is your brand mentioned and cited from industry and geo relevant websites?

We create citations along with brand mentions and local authority backlinks. 

We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.

Frequently Asked Questions

"What is SEO?"

SEO (also known as "search engine optimization") is the process of ranking your website higher in the search results for your targeted search term.

"Why should I hire an SEO company?"

If you want to save money, time and avoid a possible disaster (by getting a penalty) then hiring a professional SEO is the best choice.

"How much does SEO cost?"

This depends primarily on the level of competition of the industry you are in. Your monthly investment can vary greatly from the least competitive to most competitive industries.

"How long does it take to rank?"

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.

"What's the difference between SEO and SEM?"

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

"What makes you different from other SEO firms?"

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the higher level of personal service I provide. Unlike some other larger agencies, I'm the only one you will be dealing with.

SEO Madison for local businesses

After the emergence of the internet and online search, internet advertising has taken the whole advertising world by storm. It has now become the forefront of consumer purchasing decisions. Online users today are strongly fascinated by the convenience brought by online shopping and online search. As a result, it has become an essential marketing move for any modern business to invest in Madison SEO.

One of the main goals of all companies building their online presence is to try and get their websites on top of the SERPs, or search engine results pages. When your website is on one of the highly coveted ranking spots, your business can enjoy tons of benefits, even more so that there are still several modern business owners who aren’t fully investing in this crucial marketing aspect.

This is unfortunate because it only means that many small and big companies are still lagging as they get caught up in traditional advertising methods. And if this continues, none of them will come close to getting the same ROI you can expect from Madison SEO services.

3 Most Important Reasons SEO is Essential

Below are the top benefits SEO can bring to your Madison business when done properly.

1. SEO Madison improves brand awareness and visibility
The ultimate benefit of being online is the convenience your customers get to easily find your business. For your company to be rightfully connected with your market, you have to position yourself in a way that you can be found. SEO is a method that will do just that.

Madison SEO works to improve your website’s relevancy and online presence to the keywords your customers will use to search for you. If you can move upwards on the organic rankings, you can capitalize on certain benefits even if you aren’t on the first spot. An example of this benefit is an association. Typically, consumers will search a couple of times for options before selecting a website to examine. Thus, if your site is properly optimized with the best keywords in place, you’ll have a higher chance of showing up in these search results. Consequently, it establishes a close association between your brand and website and the products/services your buyers are searching for. Trust is gold in the internet marketing realm, which then brings us to the next benefit of Madison SEO company.

2. SEO Madison boosts brand credibility

Online consumers are unconsciously taking notes on the results for their frequent searches. This stored information is the determining factor for many online purchases made, even if the customers themselves are unknowingly doing it. Since it’s hard to rack up the entire internet to see the solutions we want, consumers pass this task and authority to search engines to decide on what is the best website. So when Google deems a website worthy in the first ranking, online consumers will think that the results are good and reliable. It may seem absurd to make purchasing decisions based on this alone, but it’s the truth. That’s why Madison SEO is important to boost your brand’s credibility. If your site is the most relevant result to the query searchers entered, they will trust and favor your business.

3. SEO Madison brings in a bigger crowd

It’s up for major search engines to decide if your site is the most relevant answer to the queries for your customers. If so, then they will send more traffic your way. Although traffic isn’t the same as cash and profits, when combined with high relevance and good ranking position, it can be.

If you’re on the first spot, there’s no guarantee that you can make a sale from every single site visitor. However, the increased traffic will boost your chances of profiting. Moreover, the people who visit your site are most likely those that are actively looking for you and have expressed their interest in your products or services. Therefore, if your customers and visitors trust your company because you have maintained a good ranking position and relevance, then they will be compelled to favor your offerings amongst others.

Madison, Wisconsin

Boasting a diverse range of things to see and do, Madison is the state capital of Wisconsin. With its sparkling lakes and frozen land, the city meets all the right conditions for winter sports and activities such as skating, skiing, and sledding. Madison’s charming environment often tops the list of best places to live in the United States. As the capital city, one of the top attractions in Madison is the Wisconsin State Capitol building located near the stunning lakeshore in the downtown area. If you want to see artworks in various styles, the best place to go is the Chazen Museum of Art where you can find sculptures, photographs, paintings, and drawings. Offering the best of both worlds, Olbrich Botanical Gardens spans 16 acres of outdoor garden display and a 50-foot high tropical conservatory made of a glass pyramid. For gorgeous views of Maison’s downtown area and Lake Monona, visit the Monona Terrace and enjoy its rooftop terrace. You can also take a tour of the building and admire the signature work of the famous Frank Lloyd Wright.

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