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Affordable Lubbock SEO Services

 

To compete in a booming city like Lubbock, you have to up your game by working with an SEO company that is well-versed in the local digital marketing space. Whether you’re targeting a local area in your city, or you’re going for a national audience, our Lubbock SEO strategies are designed to drive those people to your business. With a solid SEO campaign, your company will be sent off in the right direction to earn more leads, grow your business, and boost your sales.

There are countless things that go into optimizing a website for search engines and attempting to manage and do them all can be overwhelming, if not impossible. As a reputable Lubbock SEO company, we aim to provide digital marketing services in the highest quality possible. Since our process is streamlined, we can give productive results to our clients.

When people search for certain keywords, Google or any search engines will want to give them the most credible and relevant site that has the information they’re looking for. As such, if you want people to find your website, you must ensure that it is optimized properly so search engines will send traffic to you. That is the essence of Lubbock SEO services.

SEO Audits and Strategy

The key to a successful SEO strategy is to be prepared for what’s about to unfold, and this can be done by performing SEO audits. When we open the hood, we get to see what’s currently going on with your website and ensure whether everything is done to code. In this process, we look at your local rankings, website structure, on-page, and off-page signals, and business listing consistency. By fully understanding your company and its competitive landscape, we can then develop the best SEO Lubbock plan for you.

An effective SEO strategy involves organizing your site structure content topically. Our goal as an SEO provider is to create a strategy that is specifically designed to please your potential buyers, existing customers, and search engines. After helping numerous clients, we know how SEO Lubbock works. That said, we also understand that every business and city is unique. Hence, we take time and thorough effort into developing a strategy that is unique to you and designed to drive results.

On-page search engine optimization

Certain things have to be adjusted and modified so your website can be more search engine friendly. Our Lubbock SEO team will examine each of your web pages and execute the changes needed to improve your rankings in major search engines. To dramatically boost your rankings in a short period, your site has to have the right amount of content, internal link structure, and keyword density. On-page SEO includes the optimization of your content, technical aspects, and website structure.

Off-page search engine optimization

Off-page SEO Lubbock requires an extremely special type of expertise to properly execute. It is one of the biggest challenges in the SEO field. This SEO process is done to ensure that other authoritative and relevant websites in your niche are linking to you. That is because search engines will favor websites that have high ranking websites linking to them because it improves a website’s credibility. Google and other search engines see those high-quality websites linking to you as votes of confidence. You can treat those links like personal recommendations vouching for your Lubbock company and offerings.

As your Lubbock SEO firm, we will work on your behalf to look for credible and relevant websites to link to you to help increase your domain authority ad Google PageRank. By boosting your website’s authority, you can then show search engines that your ranking deserves to be moved upwards.

Lubbock, Texas

The once sleeping town of Lubbock is now bursting in the seams with nearly 300,000 people, thanks to the cotton industry that made the city for what it is today. Ranching played a major role in the history of Lubbock, which is why they have the National Ranching Heritage Center to pay tribute to this key player industry. The vibrant city of Lubbock is commonly known as home to the powerhouse Texas Tech University. On top of that, the name Buddy Holly is also another primary reason that solidified the reputation of Lubbock.

Chances are, if you’re planning to visit the town, you’re probably doing it because of the talented musician, Buddy Holly. Speaking of Buddy Holly, in an effort to promote and preserve his legacy and the music of Lubbock, the town established the Buddy Holly Center. If you want to wander outside the center of the city, the best place to visit is the CapRock Winery with its superb architectural design and fantastic vineyards. You can even take home a bottle or two as a souvenir.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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