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SEO Services in Los Angeles, CA

Before you sally forth and look for the right SEO agency to work with, it is important for you to first understand the various types of Los Angeles SEO services you can avail of. This way, you can think over and get a feel for which services your business might need.

On-page SEO

On-page SEO services mainly revolve around the optimization of your site as a whole, your web pages, and its content for search. In addition, it includes the technical side of Los Angeles SEO such as boosting load speed, optimizing metadata, and improving mobile usability. On-page SEO also covers media, internal navigation optimization, content, and many more.

Off-page SEO

This time around, off-page SEO focuses on the optimization of external signals that influence your search rankings. In general, off-page optimization is more geared up towards link building, however, it is also important to note that some SEO companies may also offer social media marketing as part of their off-page SEO services.

Keyword research

Keyword research is more than just gathering a list of keywords. It also includes determining their relevance to your business, researching the user intent and competition, and using that information to generate a list of keywords that your site should be optimized for.

Content planning

Content planning works better when paired with keyword research. This particular SEO service typically includes creating blog posts, infographics, landing pages, and other forms of content that are designed to draw more organic traffic to your website.

Analytics

For analytics, this covers managing your site’s tracking software, setting up custom reports, and educating you, the business owner how to read and understand metrics. Through Google Analytics, you can gain loads of insights about SEO and marketing and these insights will be helpful for you in optimizing the overall performance of your website.

Pay-per-click (PPC)

Some Los Angeles SEO experts today offer services that are designed for boosting both the organic and paid traffic of your website. The paid traffic that goes to your site is typically from the optimization platforms including AdWords and other PPC ads channels, which are also what most SEO agencies use these days.

Local SEO

For businesses that want to attract customers located in a specific geographic area like Los Angeles, you might want to check out local SEO services. This specialized SEO service is different than the general SEO approach as it typically includes the use and optimization of Google Maps, Goole My Business profile, and other online directory listings.

Apart from those SEO-specific services, many SEO agencies, especially the larger ones, also provide other SEO-related services such as content marketing, email marketing, website design and development, social media marketing, and ad design.

Guidelines on How to Search for the Best SEO Agency

How does one look for a good SEO company in the first place?

Looking for a reputable and effective Los Angeles SEO company can be a challenge for some people. Fortunately, with a city like Los Angeles, you have a plethora of options to choose from. However, on the flip side, you’ll have to educate yourself on which one you should hire. Well, keep your head up because you’ve got nothing to worry about. Continue reading to know about the guidelines when choosing the right SEO company that you can collaborate with.

Identify the needs of your Los Angeles business

To get you on the right track of the process, it is imperative to identify what your business truly needs and which ones should be achieved for the betterment of your company. If you cannot clearly define your goals and desires, then it would be impossible for you to effectively communicate your mission and vision to the LA SEO company. Bear in mind that the process starts with YOU. Only then that the SEO firm can help you out.

Get various consultations from different Los Angeles SEO firms

In order for you to come up with a sound and informed decision, you have to first arrange consultations with your prospective SEO companies in Los Angeles, CA. This way, you can have an idea about their work ethics and the possible techniques they will use. That said, you have to be cautious when doing these initial consultations because if a company knows that you are also considering their rivals, then your importance as a potential client could decrease.

Gather references and case studies

Finally, you have to retain a business-oriented mindset. Hiring an LA SEO firm for your company is a big and important step, hence, you have to be as meticulous as possible. This means that you have to gauge their success rate to some extent. You can do this by gathering case studies from their previous projects. By looking at their success rate, you can somehow determine how well they perform their job in your company.

Los Angeles, California

When someone says ‘Los Angeles,’ most people will probably think of the glamour and glitz celebrities and dazzling movie camera. While these may be the hallmarks of today’s Los Angeles, the city is actually far greater than just the glimmer of the Hollywood screen.

As the most populous city in California, Los Angeles, or commonly referred to in its initials as LA, is known for its abundant sunshine and a temperate climate, effectively attracting many people to live and visit the city. Apart from the huge contribution of the entertainment industry, the economy of Los Angeles also attributes its success to other sectors including international trade, technology, fashion, and tourism.

SEO Services in Los Angeles

The SEO marketplace is getting more and more crowded, especially in a bustling city like Los Angeles. The cost of living in these cities is incessantly increasing and there’s nothing people can do about it.

While many LA business owners are now aware of the implications of not using SEO as part of their marketing strategy, there are still those that are yet to be enlightened with the power of search engine optimization. If you are one of the late bloomers, don’t worry because there are plenty of SEO agencies you can choose from to help you get started on your SEO journey.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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