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Los Angeles SEO Expert That Ranks You At The Top!

When someone says ‘Los Angeles,’ most people will probably think of the glamour and glitz celebrities and dazzling movie camera. While these may be the hallmarks of today’s Los Angeles, the city is actually far greater than just the glimmer of the Hollywood screen.

As the most populous city in California, Los Angeles, or commonly referred to in its initials as LA, is known for its abundant sunshine and a temperate climate, effectively attracting many people to live and visit the city. Apart from the huge contribution of the entertainment industry, the economy of Los Angeles also attributes its success to other sectors including international trade, technology, fashion, and tourism.

SEO Services in the “City of Angels”

The SEO marketplace is getting more and more crowded, especially in a bustling city like Los Angeles. The cost of living in these cities are incessantly increasing and there’s nothing people can do about it.

While many LA business owners are now aware of the implications of not using SEO as part of their marketing strategy, there are still those that are yet to be enlightened with the power of search engine optimization. If you are one of the late bloomers, don’t worry because there are plenty of SEO agencies you can choose from to help you get started on your SEO journey.

Types of SEO Services your LA business might need

Before you sally forth and look for the right SEO agency to work with, it is important for you to first understand the various types of SEO services you can avail. This way, you can think over and get a feel on which services your business might need.

  1. On-page SEO
  2. On-page SEO services mainly revolve around the optimization of your site as a whole, your web pages, and its content for search. In addition, it includes the technical side of SEO such as boosting load speed, optimizing metadata, and improving mobile usability. On-page SEO also covers media, internal navigation optimization, content, and many more.

  3. Off-page SEO
  4. This time around, off-page SEO focuses on the optimization of external signals that influence your search rankings. In general, off-page optimization is more geared up towards link building, however, it is also important to note that some SEO companies may also offer social media marketing as part of their off-page SEO services.

  5. Keyword research
  6. Keyword research is more than just gathering a list of keywords. It also includes determining their relevance to your business, researching the user intent and competition, and using that information to generate a list of keywords that your site should be optimized for.

  7. Content planning
  8. Content planning works better when paired with keyword research. This particular SEO service typically includes creating blog posts, infographics, landing pages, and other forms of content that are designed to draw more organic traffic to your website.

  9. Analytics
  10. For analytics, this covers managing your site’s tracking software, setting up custom reports, and educating you, the business owner how to read and understand metrics. Through Google Analytics, you can gain loads of insights about SEO and marketing and these insights will be helpful for you in optimizing the overall performance of your website.

  11. Pay-per-click (PPC)
  12. Some SEO agencies today offer services that are designed for boosting both the organic and paid traffic of your website. The paid traffic that goes to your site is typically from the optimization platforms including AdWords and other PPC ads channels, which are also what most SEO agencies use these days.

  13. Local SEO
  14. For businesses that want to attract customers located in a specific geographic area like Los Angeles, you might want to check out local SEO services. This specialized SEO service is different than the general SEO approach as it typically includes the use and optimization of Google Maps, Goole My Business profile, and other online directory listings.

Apart from those SEO-specific services, many SEO agencies, especially the larger ones, also provide other SEO-related services such as content marketing, email marketing, website design and development, social media marketing, and ad design.

Guidelines on How to Search for the Best SEO Agency

Now, on to our next point.

How does one look for a good SEO company in the first place?

Looking for a reputable and effective SEO company can be a challenge for some people. Fortunately, with a city like Los Angeles, you have a plethora of options to choose from. However, on the flip side, you’ll have to educate yourself on which one you should hire. Well, keep your head up because you’ve got nothing to worry about. Continue reading to know about the guidelines when choosing the right SEO company that you can collaborate with.

  • Identify the needs of your Los Angeles business
  • To get you on the right track of the process, it is imperative to identify what your business truly needs and which ones should be achieved for the betterment of your company. If you cannot clearly define your goals and desires, then it would be impossible for you to effectively communicate your mission and vision to the LA SEO company. Bear in mind that the process starts with YOU. Only then that the SEO firm can help you out.

  • Get various consultations from different Los Angeles SEO firms
  • In order for you to come up with a sound and informed decision, you have to first arrange consultations with your prospective SEO companies in Los Angeles, CA. This way, you can have an idea about their work ethics and the possible techniques they will use. That said, you have to be cautious when doing these initial consultations because if a company knows that you are also considering their rivals, then your importance as a potential client could decrease.

  • Gather references and case studies
  • Finally, you have to retain a business-oriented mindset. Hiring an LA SEO firm for your company is a big and important step, hence, you have to be as meticulous as possible. This means that you have to gauge their success rate to some extent. You can do this by gathering case studies from their previous projects. By looking at their success rate, you can somehow determine how well they perform their job on your company.

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Seo Process

Keyword Research

How do we go about choosing the keywords/phrases?

  • Keyword research is one of the first things we do when starting your SEO campaign.
  • Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process.
  • We find the best volume search phrases with the highest buyer intent and conversion chance.

Site Architechture

  • It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site.
  • Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social Media

  • Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned.
  • We send Google the right social signals so that they will give your business the recognition it deserves.

User Experience

Two very important things to keep in mind:

  1. You should strive for a good user experience for every website visitor that lands on your web page.
  2. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Monthly Reports

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On Page Seo

On Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of domain, page speed, content length, URL length, and many more.

Off Page Seo

Off Page SEO refers to all of the ranking signals that occur "off page" (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, articles submission, authority backlink building, social metrics, content sharing and many more.

Page Speed

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.


Seo Services

Seo

Are you on the first page for your targeted, money search terms?

I have over 20 years experience in search engine optimization. I'm always testing and keeping up with the latest algorithmic changes and ranking techniques. Give me a call if you are ready to get serious about your online presence.

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Reputation Management

Do your website visitors like what they see when searching you or your business, brand?

Your potential customers are very likely checking your online reputation and reviews while deciding which company to choose to do business with in your industry. 

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Web Design

How professional does your current website look?

We design appealing, search engine friendly websites for our clients keeping UX in mind. Not only do they look great but they convert more sales for your business. First impressions are everything online. 

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Social Media

Are you satisfied with your brands' current social presence?

Having a strong social presence is a necessity if you're serious about selling your products or services on the internet. It is an established fact that social media marketing plays a vital part in search engine ranking.

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Content Marketing

Does your website have engaging, informative content?

It has been said that content is "King" when it comes to SEO. We optimize your existing content and establish KPI's. We create new, engaging articles and posts that search engines love.

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Local Maps Seo

Is your brand mentioned and cited from industry and geo relevant websites?

We create citations along with brand mentions and local authority backlinks. We optimize your Google My Business listing, and ensure your NAP (name, address, phone) are consistent across the web.

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Frequently Asked Questions

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of an industry you are in, site architecture, website speed, authority of your domain, authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

This depends primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I'm the only one you will be dealing with.

Testimonials

“Bob helped my studio get to the number 1 spot for most of my campaign keywords.”

EMMA W.

“My product sales are up and our leads are climbing in number by the day. I attribute much of this progress to Bobs SEO.”

RACHEL T.

“The best marketing campaign I ever invested in.”

CHRISTY B.