Many marketers and business owners have testified how local SEO has not been an easy feat to
take. Well, it is not really because of their lack of efforts, but more on their lack of knowledge on
where to put their efforts. On that note, this article will be discussing some tips to help you
improve your local SEO. Also, it’s worth mentioning the fact that having a physical location can
be your most significant advantage while you are implementing your local SEO practices.
Nowadays, every local business owner wants to climb to the top and develop their business by reaching out to more local clients. Since the internet has been part of our daily lives, we might as well put it even better to use, right? Online marketing is one way to attract more customers to your business with the internet. Employing a local SEO company for your business is not where it stops. Instead of sitting back and letting them do all the work, you as the business owner and as well as your employees should also learn the basics of SEO. You’ve got nothing to lose. You can significantly benefit from it because by doing that, you can make knowledgeable decisions while your employees can throw out some good ideas when it comes to your company’s online marketing strategies.
Local SEO works the same way as search engine optimization, but in this case, it focuses on the potential customers in your area. The goal of local SEO is to rank your business at the top of local search rankings. For that to work, your business should come up as one the best results whenever a user searches for the products or services your offer, but that is if you have chosen the right and relevant keywords for your SEO. In the world of local SEO, Google, the top search engine makes use of three determining factors in ranking your local business.
What is local SEO?
Have you ever noticed in your search results pages that there is a top listing of companies or
businesses together with a Google map—in the case of Google search engine—and a five star
ranking at that? If you have, then you’ve witnessed what I am referring to as the local SEO.
While you may not be on the top positions of search results that are seen all over the world for
specific keywords, showing up as one of the top-ranking sites in your local place will still give
your business a competitive edge, most especially if you’re targeting to be the number one in
your locality. Below are some ways that will provide a solid foundation for your local SEO.
1. Set up your Google My Business
If you want to take over the local results in Google rankings, then you must consider submitting
your business to be part of Google My Business. Once you have been approved, your Google My
The business page will contain your business’ necessary information, including working hours, contact
number, your address shown on Google maps, and search results. Also, you can put
pictures and other media content in your business profile so that people can get to know your
2. Next is to enter your top local directories
Getting your business a Google My Business page is only a start because your next step would
be to submit your business to another entry, which is the top local directories. You must know
that directory services can be acquired for free as well as premium. If you choose free directory
services, then expect a waiting phase meaning you have to wait sometime until your directory
submission gets moderated then approved by service moderators. As for the premium service,
there will be a submission fee for your entry.
3. Pay close attention to customer reviews
More often than not, functions that accept local business entry submissions are accompanied with an option to your customers and viewers that will allow them to write reviews about your business. While review matter, it is essential to know that a large volume of reviews won’t get your ranking rise in your local listing.
Instead, Google algorithms will weigh in your positive and negative reviews meaning if you have 15 positive reviews and two negative ones, then you will be ranked higher over a competitor who has 20 positive reviews and six negative reviews. Hence, you have to ensure that you are offering quality products and excellent customer service to your customers. Lastly, train your customer support specialist to handle customer reviews in a professional manner.
4. On-site optimization also plays a huge role
Once you have accomplished the first three steps, now, the last—but certainly not the
least—thing to do is to optimize your website in such a way that you can attract valuable local
traffic. Some of the essential critical players in on-site optimization are keywords, title tags, and
website structure, so work on improving those along with the other components.
If you want to expand your customer coverage and reach out to a more significant amount of people in your area, having a well-structured content is crucial. Enlightening and exciting content will gain you more visitors and retain them on your site longer. Most importantly, this will be your proof that your site has what it takes to be in the top rankings.
6. Link Building
The second factor is the quality links that will also determine your success as a local business in the local SEO. A site that makes use of link building should contain links to other prominent places in their field of business. Your website link should also be present on other websites. Through link building, you can create a network of experts in your business category and will also help you create your image and brand.
In Google’s algorithms, RankBrain plays a vital role in determining your local ranking. Its aims to place the most relevant information on top of Google’s results page, so make sure not to leave this one out.