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Top Lexington SEO Services

 

SEO, as most of us know, stands for search engine optimization. It is an industry that was developed out of necessity. Its popularity can be attributed to Google’s search engine, although people were already unconsciously doing Lexington SEO long before Google. A search engine can mean Google, Yahoo, Bing, and other search engines like Amazon and YouTube. By definition, optimization is a process or practice of making something as effective, useful, and perfect as possible. In the context of SEO, it means trying to make websites as useful and ideal as possible.

Our SEO Services are customized

We’ve been in the industry for quite a while, thus, we fully understand that every company has its unique needs. That is why we provide you with a customized Lexington SEO services strategy that is specifically designed for your website. The good thing about using search marketing resources through Lexington SEO companies like ours is that you can ensure that your search marketing strategy is managed and developed by a professional SEO firm and is in very capable hands. Whether your business needs everything handled by our SEO firm or an SEO specialist is necessary to create a customized marketing strategy, our clients can all expect a comprehensive SEO analysis of the core components of Lexington SEO.

Keyword strategy

Researching which keywords to target and then creating a keyword strategy is the starting point for any SEO plan. Determining the specific search words and key phrases that are being searched for is crucial, as well as understanding and knowing how they fit into your site.

On-page optimization

Once we’ve come up with a keyword strategy for your website, we proceed with implementing other basic code optimization such as SEO Meta tags.

Website architecture and URL structure

If web spiders can’t find your web pages, then you won’t gain anything from your SEO investment. Therefore, we will be working closely with you and your team to ensure that your site structure is completely optimized. Many Lexington SEO agencies neglect this integral item.

Content optimization

Another frequently overlooked SEO aspect is content optimization. Although lots of websites truly understand the importance of content, some still tend to undermine the core details of content optimization such as internal linking, heading tags, keyword density, and even special text effects like italic and bold.

Link building

Websites need link building, and for some, the need is much higher. Yet, many still tend to ignore it. It’s a widely known fact that search engines love seeing new, quality links pointing to websites. Our Lexington SEO team will work on earning new links for your site and providing you with link building techniques so you can nurture your link profile organically and naturally.

Social media optimization

For many years now, search engines have accepted social signals as a significant factor in their algorithms for search engine ranking. Social media has also been incorporated into their search results pages. As a result, websites and companies that are actively integrating social and search together are enjoying the best results. Another good way to boost your organic link popularity by using social media.

Ranking and traffic monitoring

We provide regular reports for monitoring your organic rankings apart from other search engine ranking key metrics.

There’s no magical way to SEO

Rather than secrets, SEO is all about the best practices. The best Lexington SEO experts and companies are the ones that are always informed. There are no shortcuts either. If anyone says that they can rank your website in one month or offer instant results, they’re likely lying. At our company, we always observe transparency with our process. We start by conducting a full website analysis, then begin the SEO process in order of importance.

On the bright side, many SEO companies are true to their methods and results. The right Lexington SEO company will treat your website as one of a kind contract and will pay attention to every little detail to improve your site’s Google ranking.

Lexington, Kentucky

Lexington is a consolidated city with Fayette County located in the U.S. state of Kentucky. As of 2018, its estimated population is 323,780, placing Lexington as the 2nd largest city in Kentucky. Lexington was founded by European Americans in 1775, but back then, it was still considered as part of Virginia, several years before Kentucky became a state. The city is known as the Horse Capital of the World because it is currently home to three major racecourses–The Red Mile, Keeneland, and Kentucky Horse Park.

Lexington is one of the country’s most stable economies. The city prides itself on maintaining a fortified economy driven mainly by technology, manufacturing, and entrepreneurial support. In addition to four Fortune 500 companies (e.g., IBM and Xerox), Lexington is also home to many large corporations including Amazon.com, Inc., Trane, and Link-Belt Construction Equipment.

Weird Fact: Burgoo, a local stew, was originally made from squirrels and blackbirds. Today, however, it’s made with beef and is one of Lexington’s most famous local dishes.

FAQ

What is SEO?

SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.

How long does it take to rank?

It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.

Why hire an SEO company?

If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.

What's the difference between SEO and SEM?

SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.

How much does SEO cost?

First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.

What makes you different from other firms?

The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).

SEO Process

How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.

It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.

Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.

Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.

Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.

On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.

Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.

Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.

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