The origin of SEO

SEO, as most of us know, stands for search engine optimization. It is an industry that was developed out of necessity. Its popularity can be attributed to Google’s search engine, although people were already unconsciously doing Lexington SEO long before Google. A search engine can mean Google, Yahoo, Bing, and other search engines like Amazon and YouTube. By definition, optimization is a process or practice of making something as effective, useful and perfect as possible. In the context of SEO, it means trying to make websites as useful and ideal as possible.

Our SEO Services are customized

We’ve been in the industry for quite a while, thus, we fully understand that every company has its unique needs. That is why we provide you with a customized Lexington SEO services strategy that is specifically designed for your website. The good thing about using search marketing resources through Lexington SEO companies like ours is that you can ensure that your search marketing strategy is managed and developed by a professional SEO firm and is in very capable hands. Whether your business needs everything handled by our SEO firm or an SEO specialist is necessary to create a customized marketing strategy, our clients can all expect a comprehensive SEO analysis of the core components of Lexington SEO.

Keyword strategy

Researching which keywords to target and then creating a keyword strategy is the starting point for any SEO plan. Determining the specific search words and key phrases that are being searched for is crucial, as well as understanding and knowing how they fit into your site.

On-page optimization

Once we’ve come up with a keyword strategy for your website, we proceed with implementing other basic code optimization such as SEO Meta tags.

Website architecture and URL structure

If web spiders can’t find your web pages, then you won’t gain anything from your SEO investment. Therefore, we will be working closely with you and your team to ensure that your site structure is completely optimized. Many Lexington SEO agencies neglect this integral item.

Content optimization

Another frequently overlooked SEO aspect is content optimization. Although lots of websites truly understand the importance of content, some still tend to undermine the core details of content optimization such as internal linking, heading tags, keyword density, and even special text effects like italic and bold.

Link building

Websites need link building, and for some, the need is much higher. Yet, many still tend to ignore it. It’s a widely known fact that search engines love seeing new, quality links pointing to websites. Our Lexington SEO team will work on earning new links for your site and providing you with link building techniques so you can nurture your link profile organically and naturally.

Social media optimization

For many years now, search engines have accepted social signals as a significant factor in their algorithms for search engine ranking. Social media has also been incorporated into their search results pages. As a result, websites and companies that are actively integrating social and search together are enjoying the best results. Another good way to boost your organic link popularity by using social media.

Ranking and traffic monitoring

We provide regular reports for monitoring your organic rankings apart from other search engine ranking key metrics.

There’s no magical way to SEO

Rather than secrets, SEO is all about the best practices. The best Lexington SEO experts and companies are the ones that are always informed. There are no shortcuts either. If anyone says that they can rank your website in one month or offer instant results, they’re likely lying. At our company, we always observe transparency with our process. We start by conducting a full website analysis, then begin the SEO process in order of importance.

On the bright side, many SEO companies are true to their methods and results. The right Lexington SEO company will treat your website as one of a kind contract and will pay attention to every little detail to improve your site’s Google ranking.

Lexington, Kentucky

Lexington is a consolidated city with Fayette County located in the U.S. state of Kentucky. As of 2018, its estimated population is 323,780, placing Lexington at the 2nd largest city in Kentucky. Lexington was founded by European Americans in 1775, but back then, it was still considered as part of Virginia, several years before Kentucky became a state. The city is known as the Horse Capital of the World because it is currently home to three major racecourses--The Red Mile, Keeneland, and Kentucky Horse Park. Lexington is one of the country’s most stable economies. The city prides itself on maintaining a fortified economy driven mainly by technology, manufacturing, and entrepreneurial support. In addition to four Fortune 500 companies (e.g., IBM and Xerox), Lexington is also home to many large corporations including Amazon.com, Inc., Trane, and Link-Belt Construction Equipment.

Weird Fact: Burgoo, a local stew, was originally made from squirrels and blackbirds. Today, however, it’s made with beef and is one of Lexington’s most famous local dishes.

Bobs SEO has been published online on many highly regarded websites like The Huffington Post, Entrepreneur, Business.com, Inc., among many others.

We provide ethical search engine optimization services that have stood the test of time - 20 years to be exact. Our methods are powerful and proven to rank your website at the top of the search results pages. These are the SEO services we provide to our local, Lexington area companies as well as national clients.