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Keywords and SEO

Keywords and keyword phrases are the lifeblood of bringing organic traffic to any website. A keyword or keyword phrase is the term given to the words that real people type into the search box when they are looking for products, services, or information.

If your website does not have clearly defined keywords, then you will not receive the type of organic traffic you are looking for. Nondescript keywords are most often the reason that websites fail to reach their full potential. Using too many key phrases is another cause.

You see, for search engines to understand what your site is about and categorize it properly, it must get a clear message of where you want to be listed. Every page of your website needs to be clearly defined with one main goal or keyword phrase.

The more focused you can get each page, the better results you will have with search engines sending the desired traffic to your website. Do not leave that job just to the text content of your web pages. If you do, your visitors will not stay long, nor will they come back to read more. Stuffing keywords into every sentence of your copywriter is terrible for business. Why? Because search engines don’t buy your products; people do. Therefore, your information must appeal to the human reader and not just the search engines.

Write your articles and copy with the end-user in mind. You will naturally include relevant keywords in the text when you are writing about the topic. Do not even think about the search engines when you are writing. Just let your words flow naturally.

Once you have finished the copywriting, go back and reread it and look for one or two instances where you can swap out a word for your primary keyword. I always like to get the main phrase into the first sentence and the final sentence of any copy I am writing. One or two is all you need when you allow the rest of the elements of your page to do some of the heavy work for the page.

Here are some powerful secondary ways to get your keywords into your page in a meaningful way to the search engines without degrading the quality of the content for your readers.

  1. Optimize images. Add a picture or two. Make sure the image titles have your keyword in the file names, alternate texts (alt tag), and the image titles and descriptions.
  2. You are heading tags. Use heading tags to add titles and subtitles to your content. These communicate directly to search engines to help them categorize your content.
  3. Use META tags and descriptions that lead off with your primary keyword phrase.

By using the page elements “under the hood” of your website, you can add in influential SEO factors for the search engines without your readers ever being aware of it. It makes for a better experience for your visitors, and the search engines can understand what your web page is all about. Use this technique for every page on your website, and it will not be long before you start to rank well for your main keywords and keyword phrases, and the organic traffic to your site becomes more targeted.


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