Keywords and keyword phrases are the lifeblood of bringing organic traffic to any website. A keyword or keyword phrase is the term given to the words that real people type into the search box when they are looking for products, services or information.
If your website does not have clearly defined keywords, then you will not receive the type of organic traffic you are looking for. Nondescript keywords is most often the reason that websites fail to reach their full potential. Using too many key phrases is another cause.
You see, in order for search engines to understand what your site is about and categorize it properly, it must get a clear message of where you want to be listed. Each and every page of your website needs to be clearly defined with one main goal or keyword phrase.
Keywords in your domain are still a ranking factor – although not nearly as strong a signal as in years past.
The more focused you can get each page, the better results you will have with search engines sending the desired traffic to your website. Do not leave that job just to the text content of your web pages. If you do, your visitors will not stay long nor will they come back to read more. Stuffing keywords into every sentence of your copy write is bad for business. Why? Because search engines don’t buy your products; people do. Therefore, your information must appeal to the human reader and not just the search engines.
Write your articles and copy with the end user in mind. You will naturally include relevant keywords into the text when you are writing about the topic. Do not even think about the search engines when you are writing. Just let your words flow naturally.
Once you have finished the copy writing, go back and reread it and look for one or two instances where you can swap out a word for your main keyword. I always like to get the main phrase into the first sentence and final sentence of any copy I am writing. One or two is all you need when you allow the rest of the elements of your page to do some of the heavy work for the page.
Here are some powerful secondary ways to get your keywords into your page in a meaningful way to the search engines without degrading the quality of the content for your readers.
- Optimize images. Add an image or two. Make sure the image titles have your keyword in the file names, alternate texts (alt tag) and the image titles and descriptions.
- Heading tags. Use heading tags to add titles and subtitles to your content. These communicate directly to search engines to help them categorize your content.
- Use META tags and descriptions that lead off with your main keyword phrase.
By using the page elements “under the hood” of your website, you are able to add in powerful SEO factors for the search engines without your readers ever being aware of it. It makes for a better experience for your visitors and the search engines are able to understand what your web page is all about. Use this technique for every page on your website and it will not be long before you start to rank well for your main keywords and keyword phrases and the organic traffic to your website becomes more targeted.