Jacksonville Search Engine Optimization
Many Jacksonville business owners and professionals already know the importance of digital marketing to their respective companies, however, not all are well-versed when it comes to the role of search engine optimization (SEO) in the success of their website and business as a whole.
Jacksonville SEO is not only limited to the confines of building quality links and driving organic traffic to your site by optimizing your web pages. Rather, its influence also stretches up to your other digital marketing efforts such as paid search and social media marketing. That is because, through SEO, consumers will find it easier to discover your site when they search for a product/service that your company sells. With the help of a Jacksonville Search Engine Optimization company, you don’t need to tire yourself out. They can do all the SEO works for you and ensure that they can deliver your exact business needs.
Be reminded that SEO is a constantly growing task, not to mention a challenge for many small businesses and online-based companies.
The right Jacksonville SEO expert consultant will be able to give you your desired results that will satisfy your visitors as well as the search engines.
A technical SEO audit is done to your site in order to find out its weak points and determine how your Jacksonville SEO company can fix these issues. Such issues usually include your site not getting properly indexed or your rankings and leads suddenly tanked for some reason unknown to you.
One of the important parts of on-page SEO is placing certain keywords within your content in order to boost your web pages with what search engines are looking for. In doing so, it will increase your site traffic. Aside from this, this process also converts generating fresh content and a suitable and attractive website layout so that site traffic will come and stay on your site.
A boost in page speed
Website optimization, specifically, page speed, is one of the top ten factors of Google in determining the ranking of websites on their search results. So the faster your page loads, then the lesser the odds of your customers leaving your site and the higher your search rankings become.
There are multiple factors that surround the off-page SEO of your website. These factors include social signals, open graph meta tags as well as how well your page is viewed when shared on social media, and how your site is displayed on Google.
One of the foundations of a Jacksonville SEO expert’s strategy is linking internal pages with external sites to boost your site’s domain authority. With the right structure, a funnel can be built. Link building is considered by Google bots when they crawl and efficiently view your page. The higher quality links directed to your site, the more authority you will score. A good quality link building strategy will not only drive more traffic to your site but will also maintain its long-term visibility.
When done properly, content marketing does an excellent job of attracting the right audience and making your site a high performing one. Nothing has changed, content is still king. That is why it is essential for your content to be fresh, relevant, and has internal links. Just be sure to post at least once a week or even every two weeks to boost your site’s visibility. Doing so will show that your site is maintained regularly, attracting more visitors to go to you.
If your goal is more on improving the local visibility of your site, then local business directories or citations are excellent ways to do this. There are different levels of directories such as minor local directories, major general listings, industry or profession-specific citations, and many more
What SEO factors affect your ranking?
SEO is a complex and multifaceted strategy. There are lots of factors you have to consider that will impact your ranking and these include but not limited to
1) domain authority
2) inbound links
3) fast-loading sites
4) URL structure
5) keyword-rich content
These are just some factors you have to take into account because truth is, there are many other possible reasons why your pages do or don’t rank well. This is why the best Jacksonville SEO expert wants to determine first the reasons for their client’s current standing. And this entails a thorough and methodical audit of all your current strategies and assets combined with research conducted on your marketplace.
A top Jacksonville SEO expert wants to first uncover the ‘why’ so they can go forward with the ‘what.’ In most cases, your SEO agency will be able to give you the benefits of the agency’s entire team from analysts to content creators and web designers.
Why Jacksonville SEO works
In the SEO world, one could best describe it as something that requires the survival of the fittest. On average, there are around 10 positions on a certain search page. The links found on those search pages are in order based on the rank. So it follows that the higher your page ranks with Reno SEO services on the results pages, the better your click-through rate will be.
If your page can be among the top 3 ranks with Reno SEO services, then your site will gain far more traffic than sites that are in the bottom spots. To simply put it, a high ranking on search engine results pages (SERPs) is what most businesses are vying for these days. As long as people continue to use search engines to surf and navigate the web, companies will also continue to compete for those top rankings.
A well-thought and planned Jacksonville SEO services strategy is one that uses several concepts to give your business an edge over your competition and to make your company easier to find for your target audiences.
What is SEO?
SEO or search engine optimization is the process of ranking your website higher in the search results for your targeted search terms.
How long does it take to rank?
It really depends on quite a few factors. Things like the age of your website, how competitive (or not) of industry you are in, site architecture, website speed, the authority of your domain, the authority of your ranking page, social presence, and more.
Why hire an SEO company?
If you want to save money, time and avoid a possible disaster by getting a penalty then hiring a professional SEO is the only way to go.
What's the difference between SEO and SEM?
SEO deals with only organic search engine results. SEM stands for search engine marketing and encompasses any paid advertising in the search results.
How much does SEO cost?
First off, SEO doesn’t “cost” it “pays” – in a BIG way. By that, I mean that you get back much more than you spend each month (more traffic, leads, and sales). It is not uncommon to get 10x, even 20x or more ROI from a proper search engine optimization campaign. The pricing will depend primarily on the level of competition of the industry you are in. Your monthly investment will vary greatly between the least competitive to most competitive industries.
What makes you different from other firms?
The biggest difference between Bobs SEO and the majority of other digital marketing firms is the level of personal service I provide. Unlike some other larger agencies, I’m the only one you will be communicating with during our partnership (so to speak).
How do we go about choosing the keywords/phrases? Keyword research is one of the first things we do when starting your SEO campaign. Selecting the proper search terms to target and rank for is one of the most important steps in the SEO process. We find the best volume search phrases with the highest buyer intent and conversion chance.
It is vital to have a properly designed website. Google must be able to easily crawl and index all pages of your site. Proper internal linking structure is an often overlooked ranking signal and should not be ignored.
Social media has become not only a necessity for your business but also a significant ranking factor where SEO is concerned. We send Google the right social signals so that they will give your business the recognition it deserves.
Two very important things to keep in mind: You should strive for a good user experience for every website visitor that lands on your web page. The longer a visitor stays on your site the better chance that you will convert them into a possible sale.
Comprehensive monthly ranking reports that show what position each campaign keyword is in the search results. Intuitive bar graphs that reveal the daily ranking position over a given time frame for every targeted search term.
On-Page SEO includes all of the ranking factors associated with the actual code of the website URL (or page) you are trying to rank. A few examples are title, headline (H1), subheading (H2), age of page, age of the domain, page speed, content length, URL length, and many more.
Off-Page SEO refers to all of the ranking signals that occur “off-page” (NOT included within the website code). Some examples are PR distribution, blog posting, bookmarking, article submission, authority backlink building, social metrics, content sharing, and many more.
Website speed can not be overstated in its importance when it comes to ranking in the search results. Not only does a fast loading site rank higher, but it also provides a better user experience.