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Applying this technique of internal link silos to your blog will help search engines better define your keywords and give you higher rankings in the search results. You can direct the path of the search spiders to funnel it into silos of keyword phrases. I know it sounds all complicated, but it is straightforward and mighty.
To understand this method, you must first understand how search engine spiders work when they land on your site and begin to crawl through the content on your website. This is particularly important for WordPress sites and blogs.
Whether the search spider lands on your home page or any other page of your site, it begins to follow the links presented on the page to run through a web of your pages by following links that are displayed on the page, from those links, they repeat the process and follow the links on the next page, and on and on.
In a WordPress blog, this means that it will crawl through your site chronologically starting with your most current post and working its way backward by date because of the “older posts” breadcrumbs that are built into your blog by default.
This is not always in your site’s best interests. Let’s say you have a blog or website about electronics with multiple categories for things like cell phones, computers, portable hard drives, etc. As a good blogger, you should be making regular posts of all types. You may do a job in each category per day.
Now suppose a visitor searches for cell phones. This means that when the search spider comes to your site, it may find your phone’s post first, then one on computers, then one on software, then one on laptops then another one on cell phones. From this crawl, it will see you have an electronics website. But the search was just for cell phones.
By arranging your links in silos, the search spider would find a cluster of pages all about cell phones, thus registering the fact that your site has a great deal of info on the topic and rank you much higher than would have happened with a standard WordPress chronological crawl of your website.
To create a silo, make a word file with the titles of your posts and links. Sort them into keyword phrases so they will be easier to manage. Now when you do a new job, place a “related posts” list at the bottom of the article and add a list of other blog posts from within your site that is targeted at cell phones.
Don’t go crazy. If you have 50 posts about cell phones, you will not want 50 links at the bottom of your post. But 5-10 is good, and as long as you use all of those 100 links spread out amongst all of the pages, the spiders will still find it and include it in the silo.
Now when the spider visits, it will find a long string of web pages all related to one keyword phrase. Thus it will assume you have an authority site about that topic. Continue this process for each keyword phrase you wish to rank for, and you will find that you move up the SERP as you lead the search engine through your site along a more logical path.