Manufacturing is the process where raw materials or components undergo some procedures to turn them into finished products and sell in the marketplace. Every physical item that can be bought in a brick-and-mortar store or an online shop is manufactured somewhere. The manufacturing industry is one of the largest sectors in the United States, with over 12 million workers. Today, with the advancement of technology, the country’s economy is steadily moving towards providing services as opposed to manufacturing goods. Still, a healthy manufacturing industry maintains a prominent place in the U.S. economy as one of the benchmarks of a healthy, flourishing economy.
The branch of manufacture includes all foods, equipment, chemicals, machines, and textiles. Some of the categories of the manufacturing industry include apparel, food, electronics, furniture and fixtures, paper, industrial and commercial machinery, lumber and wood, and leather industry. In the manufacturing process, the transformation of commodities and materials can be physical, mechanical, or chemical. Manufacturers often operate in factories, plants, or mills to produce finished products for public consumption using various types of manufacturing machines and equipment. more than 12 million Americans work for various manufacturing sectors.
It’s high time for manufacturing companies to invest in SEO and digital marketing. Don’t worry, it’s never too late for you. However, if you postpone this for a later date, your business will fall behind the competition and when you want to catch up in the future, it may be harder than doing it today.
SEO or search engine optimization for manufacturers is the process of driving quality traffic to your website with the ultimate goal of converting that traffic into a lead. The SEO strategies for the manufacturing industry aren’t all that different than any other sector. That said, there are a couple of nuances.
First off, unlike B2C, the people search for your service are likely not the main decision-maker. In this case, there are usually other decision-makers in the sales process of transacting with a manufacturer, which is consistent when it comes to the marketing process and the customer’s online journey. SEO for manufacturing is everything about thought leadership.
Your business is an expert in a certain area, thus, you need to share your knowledge with the online world. Otherwise, you’ll just miss out on building trust with your potential clients. Quality SEO is everything about building trust. And the best way to do this is by helping your target audience understand what you have to offer.
For manufacturers, the recent rise of competitive industry players, marketing investments, and technological innovations have made SEO critically important for their success. Presently, a manufacturing business can’t get displayed in the search results without using SEO. And if that still makes you hesitant, below are five reasons why investing in SEO and working with Bob’s SEO is a smart decision.
SEO helps push your website on top of search results so that when someone searches for anything related to your products, your website can be easily seen. As such, the higher the visibility you have in search results, the greater chance you have for people to go to your site and convert into leads. In short, more foot traffic goes to your site, the more conversions you can earn and the more sales you’ll make.
Just so you know, Google’s research and development is ceaseless. Every day they’re constantly assessing the way people search, the places they click, the volume of time they spend on a website, and many more. Being on top of search results don’t just happen by chance. Rather, there’s a good reason for it, which is defined by Google’s algorithms. Many manufacturing companies aren’t well-versed with search engine algorithms. That’s why it’s best to hire an SEO company or expert for your manufacturing business. This specialized company will ensure that your site complies with the current, new and emerging algorithms.
Search your competitors on Google. Are their websites showing up ahead of yours in organic search results? If they do, then it’s probably because they’re doing more SEO efforts and taking digital marketing more seriously than you do. Well, good for them. As for you, you’ll need to play catch up soon and hard because the longer you delay investing in SEO, the longer and more money it’ll take to catch up with them.