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The eye care industry is mostly centered on the protection of ocular healthy and correction of eye problems that can impair vision capacity. Within the eye care sector are licensed practitioners who have finished a doctoral degree in ophthalmology and/or optometry. Eye care companies and establishments are primarily engaged in offering eye examinations to distinguish the acuity of vision or other visual issues. In addition, they also provide prescriptions for lenses and glasses and retail these products. Doctors within the eye care industry may hold a private or group practice, or through a facility.
There are numerous specialties in the eye care field including opticians, optometrists, and ophthalmologists. Optometrists perform general eye exams and provide prescriptions for glasses or contacts. Opticians usually manufacture and retail corrective lenses based on the prescription issued by an ophthalmologist or optometrist. But overall, ophthalmologists specialize in eye care. With today’s world, the demand for eye care is affected by changing health care practices, demographics and eyewear fashion trends. In the United States, the eye care retail market is composed of independent and franchised players.
Many people today have become tech-savvy and turn to sift through the internet to locate reputable and popular optometrists with new or established eye care establishments. The days where word-of-mouth reigned over the marketing world is long since over. Now, patients are looking for quicker and positive results from an accurate internet search in spotting a great eye care center or a doctor of optometry. If there’s one thing modern-patients today do, it is to read online reviews and comments about an eye care practice’s overall customer satisfaction.
Selecting an eye care provider or optometrist is an important health care decision. Bob’s SEO provides services for eye care websites to ensure that potential patients can easily find you online when looking for information about your services and/or products. We endeavor to be your reliable and effective SEO partner in your market strategy and growth to improve your online presence and increase your website traffic. We utilize the SEO experience we have accumulated throughout the years to guide prospective patients in finding your eye care website. And in doing so, you can grow your reputation, expand your patient base, and skyrocket the number of daily appointments.
Our SEO marketing team will optimize your website by executing excellent keyword research, developing quality content, great link building, and many more so your website can rank. Our primary and ultimate goal is to help your eye care practice grow extensively and receive high returns on investment.
Our results-driven SEO strategy together with our expertise and passion will give you the results you want and prove our success. As an assorted team of marketing and SEO experts, we know exactly how to strategically optimize your eye care company website for both search engines and users.
SEO tips for eye care clinics and practices
The principles of SEO stays the same regardless of what your business niche is. Let’s take a look at how you can apply them for your eye care website.
Based on research 46% of all Google searches are local-based. Additionally, 78% of these searches lead to in-store purchases. Therefore, showing up in local searches is a must for every business. Before or after you have a website, make sure to have your site listed on online business directories, specifically the major ones like Google My Business and Yelp. Moreover, you should register your eye care business to appear on Google Maps.
For the people to find you online, your site has to contain the kind of content they’re looking for. Simply put, your content has to have words and phrases that your target audience is using in their organic searches. To know the popular keywords in the eye care industry, you research them yourself. The similar searches found at the bottom of the search results page are your popular keywords. Signing up for Google Search Console, Bing Webmaster Tools, and the like will also help you in conducting more comprehensive keyword research.
A consistent blog site helps display more and more of your optometry and other eye care-industry related content out on the internet. As a result, your site has more chances of getting seen by online users. Incorporating your keywords also helps in ranking your site higher. You can also create a YouTube channel and turn your text content into YouTube videos. Content repurposing helps you double your content output without being repetitive.