The beverage distribution industry is ideal for large inventories of packaged, shelf-stable beverages. Bulk drinks require higher margins since storage and shipping costs are lower. Additionally, there is a lesser risk of spoilage and damage during shipping, which means, it's not necessary to use expensive equipment in avoiding waste. Packaged beverages are also distributed and packed in large boxes and create, so generally, they do not need as much careful handling.
Restaurants, hotels, fast food chains, and the like go to beverage distributors and wholesalers to outsource drinks. For the most part, large general food distributors also supply wholesales beverages as part of their product line. However, some alcoholic drinks and specialty beverages may need some specific sourcing from beverage suppliers themselves.
Beverage distributors manage beverages of all kinds. The majority of the beverage market goes to carbonated soft drinks, followed by milk and bottled water. Other kinds of beverages like energy drinks, chai teas, and vitamin waters are also taking up some space in the wholesale beverages market with their diverse variations.
Beverage distributors play an important role in the general food market. In this day and age, it’s crucial to keep up with the trends, specifically when it comes to digital marketing and SEO. As a beverage distributor, whatever your target market is, repeat sales are often highly associated with brand loyalty.
Considering the vast amount of searches that Google and other search engines process every day, as well as the B2B buyers and consumers, searching for the items you're offering, SEO is a great opportunity to put your website content in front of potential buyers when they're in the market. Given the right strategy, an SEO campaign can yield online sales and/or qualified sales leads often with a relatively smaller amount of conversions.
Regardless of the industry, picking the right target keywords is an integral aspect. Optimizing the wrong keywords will just result in targeting the wrong audience. By the wrong audience, they are people who don't convert and/or are not interested in your offering.
Furthermore, it’s essential to carefully consider the competitiveness of the keywords. For instance, small niche distributors are likely incapable of competing against national brands and companies with six to seven-figure marketing budgets for the best-converting, highest-volume keywords. That said, niche distributors can effectively compete using long-tail keywords--keywords with a high possibility of conversion, but with lower volume.
As such, with the kind of extensive and thorough work needed to make SEO an effective strategy, it’s always better to just work with an SEO company like Bob’s SEO to ensure that every SEO effort you exert is worthwhile.
As part of Bobs SEO services, we take careful action on measuring the ROI of your SEO campaign. That is because we understand that beverage operations tend to have tight margins, thus, we have to make sure that every dollar counts. Often, SEO companies will report conversions, instead of validated sales leads. But according to research, half of the conversions are not even sales leads.
So, if you’re just looking at conversions, you’re only overestimating the productiveness of your campaign. Things like job applicants, incomplete inquiry forms, spam, misdial, sales solicitations, and customer service inquiries are other types of conversions. By focusing on actual sales leads--and online revenue if you have an online store), you will know what exactly your SEO campaign is doing for your website.
It goes without saying that the body copy of your website is extremely important. But what some site owners fail to realize is that optimizing for other essential elements like heads and page titles are just as important. Fortunately, this is something you can easily do, but it’s also crucial to avoid using unnecessary and irrelevant keywords. These types of keywords can harm your SEO efforts. The takeaway here is to create all your content with your customers and readers in mind.
It’s easy for content to become outdated if you don’t maintain it. Therefore, it’s better to browse through the pages on your beverage distributing site and do some necessary freshening up.
Don’t worry, there’s no need for you to revamp everything. However, you should still be careful of small changes because even tiny improvements can make your content more readable and more useful. And the best part? These changes will encourage search engines to go to your site and re-index the pages that have been modified.