The beauty of architecture is that it creatively blends art and technology. Architects work by planning and designing buildings, structures, and spaces around them. Also, many technicians contribute greatly to the design processes and in the construction projects that later on implement the designs.
You could say that architecture is similar to engineering in the sense that efficiency is an integral aspect of architectural designs. The design has to facilitate the various forms of activities that will occur in and around the given structure, such as education, home life, sports events, or retail sales. Another important factor in architectural design is aesthetics. Clients are expecting the structure to look attractive and suitable for its setting. For instance, a design can be based entirely or in part on certain historical traditions so the new structure can better blend in among the nearby older buildings
Buildings and other structures are hubs of human activity, which is why architectural designs always have to ensure the health, security, and safety of the people who will be going in and out of the buildings. This is the primary reason why architects have to be licensed professionals.
Search engine optimization (SEO) being a necessary component of any online marketing strategy is something most people already know today. SEO is like the online magic bridge that connects users to the services, products, and information they want. In an audience’s perspective, SEO starts with words and phrases they enter into Google or other preferred search engines.
The results provided by the search engine will display a list of links that they can start clicking. Where your architecture company’s website is positioned in those search results is the result of all your SEO efforts or lack thereof. For your website, there are many strategies and methods to increase your position in results whenever a user searches for words related to your company. That’s where SEO works.
Learning all there is to know about the SEO world is sort of like making a building’s blueprints come to life--it doesn’t magically happen overnight. Achieving the first-page ranking takes time and effort.
For the most part, getting SEO to work for your begins with developing and publishing fresh, engaging, and relevant content throughout your website. Below are a few things you and Bob’s SEO can work together to move the process along:
Having one homepage ad a scroll-down display of all the website information isn’t enough. If you have several places that users can click on and explore, then you have multiple landing pages. The rule of the thumb is the more landing pages you have, the broader your digital reach becomes. Every new page creates an opportunity to put you in a high position provided that you’re using this tool properly.
Starting a blog is one of the effective ways to expand your landing pages. Doing so can provide you with a never-ending stream of new content to boost your SEO position. Regular blog posts mean your website has a regular flow of fresh information, which in turn, enables search engines to see you in a positive light. You can use your blog to use a blend of various high-ranking keywords in the architecture sector.
If you don’t know how to conduct thorough keyword research, Bobs SEO can do that for you. Your blog can also be a medium to establish authority, which is a crucial SEO aspect not just for search engines but also for your target audiences. Authority equals better SEO ranking, higher brand recognition, and greater loyalty.
Whether you’re building new pages or focusing on growing your blog, your website has to be mobile-friendly. Better yet, it should have a mobile-responsive design. Responsive design fits any size screen. It automatically adjusts according to the space on the device, be it a smartphone, laptop, or tablet. With a user-friendly website, site visitors can easily read content, navigate through it, click your drop-down menu, and fill any forms using any device. As a result, it will improve your website’s SEO position.
Social media is a major online tool that can effectively help in building out your SEO strategy. It is a place where you can connect with your followers, fans, and prospective clients on a more personal level. You can also share them some of the behind the scenes of your company. This way, they can take a peek into your new projects, engage with you about architecture trends, maybe discuss post job opportunities.