With today’s dynamic social media landscape, keeping up with the competition is no joke. You
need to have the courage to unleash your competitive streak if you don’t want to fall behind the
competition, especially in the case of small business owners. A solid and well-maintained social
media strategy is what you must be equipped with in order to keep your old clients and attract
new ones. Below are some of the ways that you can manage your social media effectively.
- The DIY approach
As the business owner yourself, you know your business better than anyone else does so it’s
common to think that you have to handle the social media accounts of your small business all on
your own. However, whether you’d like to admit it or not, there are tons of people out there who
know social media better than you do. Since we are living in a progressive and changing world,
social media platforms like Facebook, Instagram, Twitter, and more, will always be subject to
various updates. Consequently, seeing as you also have other things to attend to being a business
owner and all, you can’t possibly keep yourself updated with the latest trends in the social media
world. Having said that, it’s all up to you. If you have the all the time in the world, then why not?
- The DIY approach AND a Management Software or Tool
If you’re really adamant about taking part in the social media aspect of your business, then you
can have it your way but you can do that by saving some time. How? You can still carry on with
your DIY approach but this time with the assistance of a social media management software like
HootSuite. This software enables you to synchronize posts for different social media profiles,
schedule posts for the future, or mark them as recurring posts. The catch here is that it won’t help
you much on the biggest and most time-consuming task which is content creation. You will
have to be on your own in creating posts and developing a strategy.
- Assigning staff to do it
Now that Facebook has changed its ways and is now showing fewer posts from business profiles
with promotional content, it has even become harder for small business owners to increase their
online presence, let alone find some time to maintain and publish new posts to all their social
media accounts. On the contrary, big corporations have their own team of social media specialists
assigned to improve their social media marketing. For small business owners like you, you’re left
with limited options. One of them is to let one of your employees overview this responsibility.
It could end in two ways, either positively or negatively. Lucky for you if you have an employee
that has enough skills to do it, but if not, then it could ruin your social marketing campaign.
- Hire a digital marketing agency
Now, this sounds like a great and solid idea! If the first three ways won’t do it for you, then it
might be time to consider hiring an agency specifically something that has the experience and
knowledge in social media marketing. Not only will they take care of your social media
accounts, but a digital marketing agency can also offer you other services like SEO, email
marketing, web design, and more.