Voice-enabled devices and smart speakers are rapidly creeping their way
into the daily lives of consumers around the world with voice assistant
Spotify, for starters, is a prime example of a digital platform that is
taking huge steps in the video marketing space by leveraging the
capabilities of speech & voice recognition market using
voice-enabled ad experience on mobile. This allows Spotify users to
perform verbal commands in engaging with advertising content-a format
that lets advertisers craft more unique and engaging content for the
As more and more devices are equipped with smarter voice
technology, more and more consumers are also tapping into voice search
marketing to message their loved ones set reminders and search for
products and/or services.
With voice technology becoming commonplace, it’s important than ever for
marketers and brands to be on a lookout for the ways they can use voice
marketing to reach new customers.
Voice technology is becoming more accessible and even intuitive, so
people are likely to start using this more often when looking for
products/services or recommendations. People these days are drawn to
just about anything that can make their lives easier and more
convenient. And e voice marketing has the strength to accomplish this.
According to various researches, some of the top sectors that appeal the
most to voice technology are groceries, electronics, travel, and
clothing and accessories. However, keep in mind that voice isn’t just
confined to these areas. In fact, nearly all sectors in the B2C and B2B
realms can take advantage of incorporating voice in their marketing
strategy alongside SEO, email, and content marketing.
In every new technology, there’s a learning curve that comes with it.
Truth is, the marketing industry is still a few steps behind in
understanding the main significance of voice technology and is yet to
accept the ways to adapt its current strategy across this emerging
During the preparation process, the first step is to get a better
understanding of the industry by testing voice marketing and seeing how
it can be integrated into the business. In doing so, marketers can gain a
better understanding of the influence of the channel on the business
without the need to commit to an entire voice campaign. Suffice it to
say, the industry should conduct various experiments with voice
technology to come up with positive case studies for voice marketing.
Another step marketers and brands can take are to work with specialists
who have long since recognized the voice trend and have determined
strategies that work best in the channel. Smart SEO is a great marketing
avenue that will set the stage for voice marketing, thus, the experts
in this space understand better than anyone how to tailor keywords and
Although a part of the marketing space is aware of this new technology,
the majority are still on their way to realizing the full potential of
voice marketing. This emerging channel didn’t just come only to go away
quickly-it’s here to stay for a long time.
Thus, it has to be implemented as a long-term strategy, especially now that more consumers
are shifting to voice in searching and discovering. Voice is making changes from left to right, be it changing the way consumers think, respond, purchase, behave, or interact with technology. Consequently, this then stresses the importance of marketers and brand having a voice plan in place to remain competitive.